Article Per Year (5 Year)
p-Index From 2021 - 2026
4.445
P-Index
This Author published in this journals
All Journal EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Business, Management, and Accounting Jurnal Ekobis : Ekonomi Bisnis & Manajemen Literatus Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Abdi Masyarakat Multidisiplin Jurnal Ilmiah Ilmu Terapan Universitas Jambi Golden Ratio of Data in Summary Cerdika: Jurnal Ilmiah Indonesia International Journal of Community Engagement and Development Jurnal Cendekia Ilmiah
Darda, Ahmad
Universitas Teknologi Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
KONTRIBUSI HUMAN INTIATIVE PADA PROGRAM INTIATIVE FOR EMPOWERMENT DALAM MENDUKUNG SUSTAINABLE DEVELOPMENT GOALS (SDGs) Darda, Ahmad
EMPATI: Jurnal Ilmu Kesejahteraan Sosial Vol. 13 No. 1 (2024): Empati Edisi Juni 2024
Publisher : Social Welfare Study Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/empati.v13i1.37392

Abstract

Abstract. The Government of Indonesia through Presidential Regulation Number 59 of 2017 concerning Implementation of Achieving Sustainable Development Goals, is committed that the implementation and achievement of SDGs is carried out in a participatory manner by involving all parties to improve people's welfare. Human Initiative as Non-Governmental Organizations (NGOs) engaged in social humanity has contributed through community empowerment programs in supporting the achievement of Sustainable Development Goals (SDGs) in Indonesia. This study aims to determine the contribution of the Human Initiative through the Nutrition Garden program in supporting the Sustainable Development Goals (SDGs). In this study the authors used a qualitative approach and data collection was obtained through interviews, observation, and documentation studies. The informants in this study were five people and were selected through a purposive sampling technique. The author uses the theory of stages of empowerment by Soekanto which states that in carrying out community empowerment, there are seven stages that must be passed. The results of this study indicate that the Human Initiative through the Nutrition Garden program in Tajurhalang Village has contributed to the three SDGs goals, the first of which is the first goal of No Poverty and Zero Hunger, and Good Health and Well Being. and Prosperous). Furthermore, the Human Initiative has also gone through the process and stages of community empowerment properly so that the Nutrition Garden program in Tajurhalang Village has been able to help beneficiaries with food security issues.Keywords: Community Empowerment, Sustainable Development Goals, Food Security. Abstrak. Pemerintah Indonesia melalui Perpres Nomor 59 Tahun    2017 tentang Pelaksanaan Pencapaian Tujuan Pembangunan Berkelanjutan, berkomitmen agar pelaksanaan dan pencapaian SDGs dilaksanakan secara partisipatif dengan melibatkan seluruh pihak untuk meningkatkan kesejahteraan masyarakat. Human Initiative sebagai Non-Governmental Organizations (NGO) yang bergerak di bidang sosial kemanusiaan memiliki andil melalui program pemberdayaan masyarakat dalam mendukung pencapaian Sustainable Development Goals (SDGs) di Indonesia. Penelitian ini bertujuan untuk mengetahui kontribusi Human Initiative melalui program Kebun Gizi dalam mendukung Sustainable Development Goals (SDGs). Pada penelitian ini, penulis menggunakan pendekatan kualitatif dan pengumpulan data diperoleh melalui proses wawancara, observasi, dan studi dokumentasi. Informan dalam penelitian ini sebanyak lima orang dan dipilih melalui teknik purposive sampling. Penulis menggunakan teori tahapan pemberdayaan oleh Soekanto yang menyatakan bahwa dalam melaksanakan pemberdayaan masyarakat, ada tujuh tahapan yang harus dilalui. Hasil penelitian ini menunjukkan bahwa Human Initiative melalui program Kebun Gizi di Desa Tajurhalang telah berkontribusi dalam tiga tujuan SDGs, yang pertama yaitu No Poverty (Tanpa Kemiskinan) dan Zero Hunger (Tanpa Kelaparan), dan Good Health and Well Being (Kehidupan Sehat dan Sejahtera). Selanjutnya Human Initiative juga telah melalui proses serta tahapan pemberdayaan masyarakat dengan baik sehingga program Kebun Gizi di Desa tajurhalang telah mampu membantu penerima manfaat dalam masalah ketahanan pangan.Kata Kunci: Pemberdayaan Masyarakat, Sustainable Development Goals, Ketahanan Pangan.
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
Pengaruh Media Sosial Terhadap Omzet Penjualan Handphone di Outlet Gabe Cell Tangsel Darda, Ahmad; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1832

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial terhadap omzet penjualan di outlet Gabe Cell Tangsel. Penelitian ini menggunakan pendekatan penelitian kuantitatif eksplanatif dengan menggunakan survey sebagai alat pengambilan data yang bertujuan untuk mengetahui bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah seluruh karyawan dan pengunjung outlet dengan jumlah 527 orang. Metode pengambilan sampel menggunakan metode non-probability sampling yaitu sampling jenuh karena mengambil sampel dari seluruh total populasi. Penilaian menggunakan skala Likert. Penelitian ini merupakan penelitian survei dimana data primer dikumpulkan melalui penyebaran kuesioner, data sekunder dikumpulkan dari outlet Gabe Cell dan studi literatur. Metode analisis data yang digunakan adalah metode analisis deskriptif dengan teknik analisis regresi linier sederhana Crosstab sebagai alat untuk menghitung apakah ada hubungan atau pengaruh antara media sosial terhadap omzet penjualan. Hasil uji  hipotesis dalam penelitian ini membuktikan bahwa media sosial berpengaruh positif dan signifikan terhadap omzet penjualan dimana t hitung sebesar 6,708 lebih besar dari t tabel sebesar 1,990. Dari Adjusted R Square = 0,352 dapat dikatakan bahwa perubahan variabel dependen (Y) sebesar 35,2% dipengaruhi variabel X, sedangkan sisanya sebesar 64,8% disebabkan oleh faktor lain yang tidak terdapat dalam penelitian. 
The Influence Of Price, Promotion, and Awareness On Customer Satisfaction Among Traveloka Users Darda, Ahmad; Rojikun, Ahmad
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of price, promotion and brand awareness on customer satisfaction of Traveloka users. The research method used is a quantitative method with a descriptive design. The research was carried out by searching for primary data through questionnaires to respondents using a purposive sampling method, so the sample used was 116 respondents. The analysis used in this research used SPSS 26.0 software. The analysis technique uses multiple linear regression analysis, and hypothesis testing uses the t-test and F-test to test the regression coefficients partially and simultaneously and the coefficient of determination. The research results show a positive and significant influence of the Price variable on Customer Satisfaction, a positive and significant influence of the Promotion variable on Customer Satisfaction, and a positive and significant impact of the Brand Awareness variable on Customer Satisfaction. Likewise, price, promotion, and brand awareness significantly affect Traveloka's customer satisfaction
DIGITAL AND FINANCIAL LITERACY DRIVING MICRO FINANCE ACCESS: RELIGIOSITY AS CATALYST FOR SME DEVELOPMENT Darda, Ahmad; Yuli, Rama; Wati, Lela Nurlaela; Abdrazakova, Ainur
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 4 (2025): Volume 9, Nomor 4, December 2025
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v9i4.47587

Abstract

Microfinancing has contributed to the development of micro, small, and medium enterprises (MSMEs), market expansion, and reduced economic inequality in developing countries. Microfinancing enhances MSMEs' resilience to economic and environmental changes by facilitating the adoption of sustainable technology. Gaps in financial literacy, particularly in financial management, impede MSMEs access to credit. Limited digital literacy and poor Internet access hinder MSMEs engagement in the digital economy. This study analyzes how financial literacy and digital platform usage influence microfinancing and MSMEs development, with religiosity as a moderating factor. Using a quantitative methodology with structural equation modeling and moderating regression analysis, the research sampled 200 MSMEs that obtained loans from formal microfinance institutions, specifically conventional People's Economic Banks (BPR) and Sharia People's Economic Banks (BPRS) in Western Indonesia. The results demonstrate that financial literacy and digital platforms facilitate access to microfinance and MSMEs growth, aligning with the theories of Diffusion of Innovation, Technology Acceptance Model, and Resource-Based View. The ineffectiveness of microfinance as a mediating variable reveals a disparity between financing access and productive fund utilization. The negative moderation of religiosity on the effect of financial literacy on microfinancing shows the influence of religious values on MSMEs' financial perceptions. These results indicate the need to integrate financial literacy, digital mentoring, and religious-value-based strategies into MSME empowerment programs. Financing institutions must modify their interventions to ensure that financing promotes inclusive MSME growth. This study uniquely examines religiosity moderation and microfinancing's ineffectiveness as mediating factors in MSME digitalization in developing countries.
Keputusan Pembelian UMKM: Peran Digital Marketing dan Brand Image (Studi Kasus: UMKM Maja Lebak, Banten) Febrianti, Wenty; Darda, Ahmad
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 1 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i1.3167

Abstract

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt their marketing strategies to improve their competitiveness and consumer purchasing decisions. This study aims to analyze the influence of digital marketing and brand image on MSME product purchasing decisions in Maja District, Lebak Regency, Banten. The research method used is a survey method with a descriptive and causal approach. Data were collected through questionnaires to 63 MSMEs from a total population of 70 MSMEs with probability sampling techniques. Data analysis was carried out using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method through reflective indicators in the SmartPLS 4 application. The results showed that digital marketing had no and insignificant effect on purchasing decisions, with a path coefficient value of -0.209 and a t-statistic value of 0.902 (<1.96). In contrast, brand image has a positive and significant effect on purchasing decisions, with a path coefficient of 0.388 and a t-statistic of 3.528 (> 1.96). This finding indicates that purchasing decisions for MSME products in Maja District are more influenced by consumer perceptions of brand image than by digital marketing activities. The managerial implications of this study emphasize the importance of strengthening brand image as a primary strategy in improving purchasing decisions, as well as the need to evaluate and optimize the implementation of digital marketing to be more effective and oriented towards building brand image. This study is expected to serve as a reference for MSME actors and future researchers in developing digital-based MSME marketing strategies.
Analytical Effect of the Implementation of Business Ethics on the Success of Trading Companies Ahmad Darda; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3397

Abstract

Trading companies in Indonesia currently play a strategic role in supporting the national economy. This contribution can be seen in the development of various forms of trading businesses, such as shops, convenience stores, supermarkets, and shopping centers (malls), which provide products from suppliers without undergoing a transformation process. In their operations, the application of business ethics is a crucial factor in maintaining business sustainability in the trading sector. Trading businesses experience intense competition due to the spread of businesses across various circles and the abundance of similar products. However, practices of violating business ethics still frequently occur, both by individuals and businesses, potentially disrupting business stability and continuity. Therefore, this study aims to analyze the application of business ethics in trading companies to ensure business sustainability. Business continuity is not only measured by a company's ability to generate profits, but also by the extent to which the company is able to survive and develop sustainably in the long term. This study uses a qualitative descriptive approach with data collection techniques through observation and literature study. The results show that trading companies that consistently apply business ethics principles tend to be able to avoid various operational risks, such as fraud, theft, and embezzlement, which have the potential to hinder business continuity.  
Pengaruh Personal Selling dan Brand Image Terhadap Keputusan Konsumen dalam Memilih Asuransi Kendaraan Darda, Ahmad; Rojikun, Ahmad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5337

Abstract

This study aims to analyze the influence of personal selling and brand image on consumer decisions in choosing vehicle insurance products. Using a quantitative approach, data were obtained from 100 respondents through a questionnaire designed to measure their perceptions related to these two independent variables. The regression analysis results show that both personal selling and brand image significantly influence consumer decisions. Personal selling plays a major role in building trust through direct interaction, while brand image has an important impact on consumer perceptions of the quality and reputation of the insurance products. A coefficient of determination of 66% indicates that the combination of these two variables explains the majority of consumer decisions, while the remainder is influenced by other factors. These findings emphasize the importance of managing effective marketing strategies to enhance vehicle insurance penetration in Indonesia.
Co-Authors Abdrazakova, Ainur ABDUL ROHMAN Abdulah, Budiman Ade Irma Rismala Ahmad Rojikun Ahmad Rojikun Bono Prambudi Bono Prambudi Bono Prambudi Budi Andru Budiman Abdullah Egi Saputro Febrianti, Wenty Ilza Febrina Lukman Ibrahim M. Asmi Rizaldy M. Lutfi Maftuchach, Viniyati Maftuchah Maftuchah Maria Suryaningsih Maria Suryaningsih Mita Apriliasari Nova Rini Nova Rini Nova Rini Octavia Handayani Pujihastuti Dwi Julianti Ramdany, Ramdany Ridwan Saleh Rojikun, Ahmad Samukri Samukri Sandra Dewi Elizabet Kaunang SATRIYAS ILYAS Siti Maesaroh Supriatiningsih, Supriatiningsih Susi Susilawati Sutar Sutar Sutar Sutar Wati, Lela Nurlaela Wenty Febrianti Yuli, Rama