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All Journal EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Business, Management, and Accounting Jurnal Ekobis : Ekonomi Bisnis & Manajemen Literatus Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Abdi Masyarakat Multidisiplin Jurnal Ilmiah Ilmu Terapan Universitas Jambi Golden Ratio of Data in Summary International Journal of Community Engagement and Development J-CEKI
Darda, Ahmad
Universitas Teknologi Muhammadiyah Jakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Effect of Entrepreneurship Orientation and Marketing Innovations on Competitive Advantage and Their Impact on Business Performance of Small and Medium Culinary Business in DKI Jakarta during the Covid 19 Pandemic Viniyati Maftuchach; Abdul Rohman; Ahmad Darda
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4065

Abstract

The development of the Indonesian economy, especially the micro, small and medium-sized businesses, especially the culinary industry is facing serious challenges due to the COVID-19 outbreak, this is due to the government's imposition of restrictions. DKI Jakarta as an economic center is still imposing strict restrictions on human movement. The impact is that most of the culinary MSME customers have disappeared, which in the end made most of the culinary MSME business actors out of business. However, in the midst of this crisis, there are still culinary MSME business actors who still survive, of course this needs to be disclosed so that it can be a lesson and input for policy makers and culinary MSME business actors themselves. The approach so that SMEs are able to turn challenges into opportunities that help them to survive is important. This study aims to analyze the effect of Entrepreneurship Orientation and Marketing Innovation on the Competitive Advantage of Culinary MSMEs in DKI Jakarta during the Covid 19 Pandemic and their impact on Business Performance. This study uses 100 selected respondents and the analysis method uses the Structural Equation Model (SEM) with the SmartPLS 3.0 analysis tool. The results of the study show that Entrepreneurship Orientation and Marketing Innovation have a significant effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Entrepreneurship Orientation and Marketing Innovation have no effect on the Competitive Advantage of Culinary MSMEs in Jakarta. Competitive Advantage has a significant effect on the Business Performance of Culinary MSMEs in Jakarta, Competitive Advantage is not a good mediating variable, the Entrepreneurial Orientation and Marketing Innovation of Culinary MSME Business Performance variables in Jakarta.
Co-Authors Abdrazakova, Ainur ABDUL ROHMAN Ade Irma Rismala Ahmad Rojikun Ahmad Rojikun Bono Prambudi Bono Prambudi Bono Prambudi Budi Andru Budiman Abdulah Budiman Abdulah Budiman Abdullah Egi Saputro Ilza Febrina Lukman Ibrahim M. Asmi Rizaldy M. Lutfi Maftuchah Maftuchah Maria Suryaningsih Maria Suryaningsih Mita Apriliasari Nova Rini Nova Rini Nova Rini Octavia Handayani Pujihastuti Dwi Julianti Ramdany, Ramdany Ridwan Saleh Rojikun, Ahmad Samukri Samukri Sandra Dewi Elizabet Kaunang SATRIYAS ILYAS Siti Maesaroh Supriatiningsih, Supriatiningsih Susi Susilawati Sutar Sutar Sutar Sutar Viniyati Maftuchach Wati, Lela Nurlaela Wenty Febrianti Yuli, Rama