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Sapta Sari
Universitas Sangga Buana (USB) YPKP Bandung
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Journal : Social Sciences Journal

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The Use Of Slang Language Style On Social Media Instagram By Gen-Z (Generation Z) Syaputra, Ary Rahmad; Sari, Sapta; Endang, Anis
Social Sciences Journal Vol. 1 No. 2 (2024): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v1i2.485

Abstract

Along with the times, advances in communication and information technology also have an impact on the cultural aspects of society, especially on the use of social media by Generation Z - a generation born in the era of information technology. The development of social media has led to the emergence of a new language style, which is often referred to as "slang" or "slang" language style. The role of social media in the spread of Slang is to Investigate how social media plays an important role in the spread and adoption of Slang styles among users by considering features such as user interaction, hashtag use, and content sharing capabilities. The social media platform Instagram served as the specific environment for this study, including features of the platform that are relevant to the use of Slang and users' communication behavior. The results of the above research show that the use of slang language styles among generation Z on Instagram social media has become a common phenomenon. This is in line with the characteristics of generation Z, which is known as a generation that is familiar with digital technology and social media
Negotiations Between Pt. Kencana Katara Kewala (K3) And Palm Oil Toke In Ketahun Sub-District, North Bengkulu District Adi Mirwan; Sari, Sapta; Putra, Dilmai
Social Sciences Journal Vol. 2 No. 1 (2025): February
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i1.631

Abstract

Negotiation is basically an exchange of information that aims to reach an agreement between two or more parties, so the ability to convey messages clearly and understand the other party's point of view is very important. This study aims to determine the negotiations between PT Kencana Katara Kewala (K3) and Palm Oil Toke in Ketahun District, North Bengkulu Regency. This research is a qualitative research. Based on the theory used is the theory of negotiation elements according to Achmad Romsan. The results of this study found that, first, the relationship between PT Kencana Katara Kelawa (K3) and the palm oil toke was well established. Second, interests, in conveying the interests of both parties negotiate on the basis of mutual interests. Third, options, PT Kencana Katara Kewala (K3) proposes price options based on quantity, price options, payment terms, price offers based on palm quality and so on. Fourth, options, PT Kencana Katara Kewala (K3) provides options regarding palm oil prices to palm oil toke by paying attention to several things such as market research, compiling price options, preparing proposals, presenting to toke, discussion and negotiation, offering explanations, determining agreements, follow-up. Kelima kriteria, kriteria yang dirancang untuk membantu negosiasi berjalan dengan baik dalam wawancara meliputi persiapan yang matang, komunikasi yang efektif, fleksibilitas, fokus pada solusi bersama, dan kejelasan perjanjian. Keenam komunikasi, komunikasi yang berlangsung pada saat negosiasi antara PT. Kencana Katara Kewala (K3) dengan toke sawit seperti mendiskusikan opsi yang ditawarkan dengan fokus utamanya adalah transparansi. Ketujuh Komitmen, Kesepakatan antara PT. Kencana Katara Kewala (K3) dan Toke Sawit didasarkan pada diskusi yang jelas tentang kebutuhan, harga dan kualitas sawit. Dengan demikian, unsur-unsur negosiasi dapat menjadi langkah efektif dalam melakukan negosiasi.
Persuasive Communication of the TikTok Account @byrafikawu in Attracting Consumers) Oktavia, Maria Ulfah; Sari, Sapta; Endang SM , Anis
Social Sciences Journal Vol. 2 No. 2 (2025): Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v2i2.757

Abstract

The rapid development of information and communication technology has transformed the way individuals interact, especially through social media platforms like TikTok. This study aims to explore the persuasive communication strategies employed by the TikTok account @byrafikawu in attracting consumers. Utilizing the Elaboration Likelihood Model (ELM) as a theoretical framework, this research investigates how both central and peripheral routes of persuasion are utilized in the content and live streaming activities of the account. The study adopts a qualitative approach with data collected through observation, in-depth interviews, and documentation. Findings reveal that the central route is demonstrated through detailed product descriptions, clear and rational messaging, and consumer education regarding product quality, benefits, and usage. Meanwhile, the peripheral route involves the use of aesthetic visual elements, influencer endorsements, humor, engaging storytelling (soft selling), and interactive features such as live streaming. These elements serve to evoke emotional connections and enhance consumer trust, especially among users who process messages less critically. The account owner also applies SEO strategies to increase discoverability and ensures message clarity by tailoring communication styles to the target audience. The persuasive communication observed in @byrafikawu not only influences purchase decisions but also contributes to long-term customer engagement and loyalty. This study contributes to the growing literature on digital marketing communication by highlighting the importance of integrated persuasive strategies on social media platforms, particularly TikTok, in influencing consumer behavior in the e-commerce context.
Co-Authors Adi Mirwan Anggara, Muhammad Rade Alfa Cendrawani Cendrawani Dianthi , Martha Heriniazwi Endang SM , Anis Endang, Anis Ferizon, Jordi Hakim, Muhammad Syfa Ghofar Al Ilahi, Dio Rahmat Julianda, Refan Arta Lestari, Jemi Lupita, Rena Marlina, Asdianti Martha Heriniazwi Dianthi Maryaningsih, Maryaningsih Muhammad Luthfi Octamadian, Salza Leza Oktavia, Maria Ulfah Putra, David Mandala Putra, Dilmai Putra, Dirgantara Putra, Mardiansyah Satria Putri, Yuni Herlina Respati, Arum Indah Risdiyanto, Bayu S, Mawan Sri Narti, Sri Syafira, Girana Dea Syaputra, Ary Rahmad Tirta, Danu Vethy Octaviani YANTO YANTO Zainal Arifin