<![CDATA[Purpose: This study explores the ways in which commenters on the @lambeturah_official Instagram account violate politeness principles and considers how these findings can inform Indonesian language teaching. By identifying specific maxim breaches—such as wisdom, generosity, praise, humility, agreement, and sympathy—the research seeks to provide concrete examples for classroom discussion in upper secondary Indonesian curricula. Methodology: Employing a qualitative descriptive design grounded in pragmatics, the study analyzes user comments as its primary data source. Using the “Selecting and Determining Elements” (PUP) technique for data analysis, researchers systematically collected and coded instances of maxim violations within the comment threads of the @lambeturah_official Instagram page, categorizing each utterance according to the relevant politeness maxim it breaches. Results: The analysis uncovered twelve instances of politeness maxim violations: three breaches of the maxim of wisdom, two of generosity, three of praise, one of humility, two of agreement, and one of sympathy. Each category illustrates distinct patterns of impoliteness—ranging from sarcastic or dismissive language to comments that fail to acknowledge others’ perspectives or feelings. Applications/Originality/Value: y mapping real‑world examples of pragmatic breakdowns in digital communication, this study offers valuable teaching materials for Indonesian language educators. Specifically, it aligns with Basic Competency 4.13—“Developing problems/issues from various points of view equipped with arguments in debate”—by providing authentic comment excerpts that students can analyze and debate. Integrating social‑media discourse into the classroom not only enhances learners’ pragmatic awareness but also prepares them to engage more respectfully and critically in online environments.]]>
