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All Journal Rang Teknik Journal Jurnal Jamu Indonesia Journal of Sharia Economics Al-Mujahidah : Jurnal Pendidikan Guru Madrasah Ibtidaiyah Jurnal Ilmiah Dan Karya Mahasiswa Jurnal Pendidikan Sosial dan Konseling Jurnal Manajemen, Hukum dan Sosial Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya HUMANUS : Jurnal Sosiohumaniora Nusantara
Putri Ananda
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Journal : Jurnal Ilmiah Dan Karya Mahasiswa

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Corporate Identity Bougenvilleee Project Putri Ananda; Hendra Afriwan
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 1 No. 5 (2023): OKTOBER : JURNAL ILMIAH DAN KARYA MAHASISWA
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v1i5.875

Abstract

Bougenvilleee Project is a company that offers printing, convection and screen printing services such as printing invitations, flyers, mugs, t-shirts and other merchandise for organizations/communities/companies in large quantities. This company was founded by M. Arif Budiman and Marhayati in 2019, located on Jalan Kuini, Pekanbaru. The aim of this design is to make the company more professional, trustworthy and have a consistent corporate identity because the company's target market is more about the company's personal clients. Identity influences consumer shopping decisions, so identity can be a differentiator regarding consumer perceptions of the Bougenvilleee project's services from other competitors. The design method used is the 4D method, consisting of 4 stages, namely the Define, Design, Develop and Disseminate stages. The design analysis used is through SWOT analysis. The results of the Bougenvilleee Project corporate identity design in the form of this logo will be applied to the stationary office (invoice, letterhead, stamp, ID card, business card, t-shirt), then the main media in the form of the Brand Guideline and various supporting media for the company identity.
Co-Authors Al Firza, Chalifa Al Firza Andi Nurwati, Andi Ela Ela Feida Noorlaila Isti’adah Fitria Khairunnisa Anwar Hariyadi Hariyadi Hendra Afriwan Hidayah, Hanifah Ulfa Tri Karmila Iskandar Lilik Sumarni Mahardika Agustina Mahyessie Kamil Mulyati NINA HERLINA Nuriyah, Aminah Raden Burhan Surya Nata Diningrat Sinaga, Melan syaira maini, nabila Tsaqif, Gattan Qilabi Vira Ananda Rahayu Xena Teja Irawan Yessy Rifmasari Yulianita Yuni Cahya Nur Jayanti zebua, winda dwi astuti