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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Public Budgeting, Accounting and Finance E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Ilmiah Profesi Pendidikan Jurnal Penelitian Ekonomi Akuntansi (JENSI) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Negotium: Jurnal Ilmu Administrasi Bisnis International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Contemporary Indonesian Islam (JCII) SOCED SASAMBO : Journal of Social Education Sasambo
Imam Malik
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION FOR TOWER 215 CHIPS Kamila; Nurasfia; Rahmat Hidayat; Imam Malik
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 4 (2022): International Conference on Health Science, Green Economics, Educational Review and T
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v4i1.386

Abstract

This research aims to analyze the influence of product quality and price on customer satisfaction. The research method used is a quantitative method. This research uses Purposive Sampling. The sample in this study consisted of 50 respondents. The data collection instrument uses a questionnaire. The dependent variable is the customer satisfaction variable and the independent variable is product quality, price, namely price, product quality, and customer satisfaction for tower 215 Bireuen chips. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.821 or 82.1%. The independent variable can explain the dependent variable. Research shows that price has a significant effect on customer satisfaction for tower 215 Bireuen chips. This is proven by tcount being greater than ttable (2.523 > 2.014). And product quality has a significant effect on customer satisfaction for tower 215 Bireuen chips. This is proven by tcount being greater than ttable (5.120 > 2.014). Meanwhile, the results of the simultaneous test of price variables, product quality, have a significant influence of fcount 51,639 > ftable 2.58 on customer satisfaction. This shows that, the better the price and product quality provided, the greater the customer satisfaction of tower 215 Bireuen chips.
Co-Authors Agustin Nurhayati Ashraf Mauliddin Cut Fadhilah Dea Maharani Devi Yuliana devi Diah Husnia Purnamawati Dian Eriani Ella Rahmayanti Ella Rahmayanti Farah Nurjihan Fatimah Zuhra Ghina Adhha Haura Hafsah Hafsah Hairil Wadi Haniza Febriani Hariyanto Supriadi Ida Ayu Putu Maheswari Irne Aryanie Irne Aryanie Izhar Husadi Jannah, Nadiatul Kamaruddin Kamila Kholilianti, Widya Koko Bustami Lakharis Inuzula Lakharis Inuzula M. Yusrafli Made Widia Cindani Mai Simahatie Masyhuri Masyhuri Muhammad Luthfi Mulyadi Mulyadi Munawarah Murni Murni Murni Muslim Khadri Nanda Haerani Nanda Nur Sofyana Nurasfia Nuratul Syiva Nurul Amalia Fitri Nurul Ula Rahmat Hidayat Rina Oktaviany Rizaki Akbar Sang Ayu Tirtawati Sri Yanna Sukardi Wadi, Hairil