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Zainul Wasik
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Humanities Decision Sciences, Operations Research & Management Social Sciences

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Service Transformation and Its Impact on Marketing: A Comparison Between Service Logic and Service-Dominant Logic Zainul Wasik; Sudarnice, S. Sudarnice2; S. Sangadji, Suwandi
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.69

Abstract

The purpose of this conceptual piece is to investigate the consequences of the service viewpoint within the framework of marketing. This article uncovers direct and indirect marketing consequences through a conceptual study of two ways to understanding the service perspective: Service Dominant Logic (SDL) and Service Logic (SL). Value co-creation is conceptualised by SDL as a process in which the company, customers, and other stakeholders work together to create value for the customers. The company is in charge of this strategy, and the service provider is essential to creating value. The idea of co-creation may become mired in metaphor, and the management implications of SDL are not only dependent on the service viewpoint. On the other hand, SL provides an analytical method together with the co-creation idea that has the potential to drastically transform marketing from a service standpoint. The customer is the one who drives value creation in the customer process. This research yields eleven management principles of SL, which have the potential to transform marketing through their theoretical and practical implications. Researchers and managers may focus their attention on the intricate process of value generation by using SDL. Meanwhile, SL can analyze this process at the managerial level, to derive opportunities for customer-focused and service perspectives to revolutionize marketing. The resulting analysis and principles help marketing to move beyond simply offering a value proposition and become the responsibility of the entire organization. Beyond traditional marketing, companies must adopt service-influenced marketing and instill a customer-focused mindset in all staff members. New customer-centric and service-influenced marketing strategies may be discovered by academics and managers thanks to the service viewpoint in business, which also has significant management consequences.
Enhancing Tourism through Social Context Marketing Model (SCXM) Zainul Wasik; Candraningrat, C. Candraningrat2; Purnamasari, Wulan
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i3.70

Abstract

As people are able to combine data from several sources on their mobile devices, personalise their profiles via applications and social media, and engage dynamically with their environment, context-based marketing is becoming more and more common. There is a growing need for more contextually relevant data due to the abundance of information available online. Modern Information and Communication Technologies (ICTs) are becoming increasingly important to the tourism industry because they provide tools to better target the context in which their users work. Context-aware marketing makes use of technology that dynamically identify consumers' physical surroundings. This essay combines the ideas of personalisation, social media, context-based marketing, and mobile devices, proposing the Social Context Marketing Model (SCXM) as a novel approach to enhance value for everybody involved in the tourist sector. With the introduction of a new paradigm for travel and tourism, SCXM enables businesses and tourist locations to transform their offers and dynamically co-create goods and services with customers. The tourist industry's new prospects and problems are examined using a notional SCXM model.
Overseeing Brands and Client Interaction In Virtual Brand Communities Zainul Wasik; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.71

Abstract

The creation and significance of virtual brand communities (VBCs) are of great interest to scholars and practitioners alike, given the enormous shifts in the marketplace driven by technology. This essay's goal is to investigate VBCs from the viewpoints of both businesses and consumers. In order to further our understanding of VBCs, the study synthesises the body of existing VBC literature and identifies areas of future focus for VBC research. We are given a conceptual framework that broadens our comprehension of VBCs and customer involvement. There are three hypothesised antecedents of consumer-VBC involvement: brand-related, social, and functional, coupled with the designation of four crucial elements of VBC (finance, governance, internet use, and brand orientation). The primary characteristics of VBCs and the various but connected viewpoints of the organisations and customers involved are examined for the first time in this study.
Social Media Marketing Activities' Impact On Brand Image, Brand Loyalty, And Awareness Zainul Wasik; Savitri Primasari, Niken; Setiawan, Didik
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i4.72

Abstract

The purpose of this study is to look into how social media marketing campaigns affect brand awareness, brand loyalty, and brand image.. Analysing the relationship between brand awareness and brand image and brand loyalty is another goal of this study. The group under study consists of customers who actively follow the five businesses with the highest social ratings on Facebook, Twitter, Instagram, and other social media sites.. Convenience sampling was used in this study to gather information from 600 brand fans using online questionnaires shared on social media. This analysis also made use of quantitative methods. The gathered data has been examined using structural equation modelling (SEM). While using social media for marketing initiatives enhanced brand loyalty and image overall, the study discovered that brand awareness had the most noticeable impact. Furthermore, research indicates that brand loyalty is significantly influenced by brand cognition and image. Furthermore, a weak association between brand awareness and brand image has been shown by this study.
Decision-Making Factors for Customers Choosing to Buy Green Products Zainul Wasik; S. Sangadji, Suwandi; Iswanto, Dedy
Journal of Managerial Sciences and Studies Vol. 3 No. 2 (2025): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i2.86

Abstract

Asian markets have been the focus of the current study on green consumer behaviour. Despite the literature's observations of Indonesian consumers' environmental concern, little is known about how they behave while buying environmentally responsible products. Thus, the goal of this research is to investigate the variables that affect Indonesian consumers' choices to buy eco-friendly products. This study tests a number of theoretically supported assumptions using a survey-based technique. 410 Indonesian workers in Surabaya were surveyed using a 38-item questionnaire and the snowball sampling approach. Both exploratory and confirmatory factor analysis were used to analyze the data. The suggested idea was tested using structural equation modelling. The results showed that respondents were enthusiastic about supporting environmental protection, aware of their responsibility towards the environment, and tended to seek and learn about environmentally friendly products. The study found that the following customers' decisions to buy eco-friendly items are influenced by the following factors: support for environmental conservation, desire to be environmentally responsible, experience using green products, green business friendliness, and social appeal. Marketers of green products might use these data to develop advertisements that emphasize the advantages of their products for the environment. These strategies will increase consumer satisfaction and have an impact on their purchase decisions. This study provides in-depth information on eco-friendly consumer behaviour in Indonesia by looking at the elements that affect customers' choices to buy environmentally friendly products.
How Family Firms In Indonesia Re-Initiate Strategies During Covid 19 Pandemies : Empirical Initial Evidence From 5 Provinces In Java Island Mahjudin Mahjudin; Zainul Wasik; Kuncoro Catur Nugroho
Journal of Managerial Sciences and Studies Vol. 1 No. 1 (2023): April : Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i1.1

Abstract

Purpose – Within a very short period of time, the worldwide pandemic triggered by the novel coronavirus has not only claimed numerous lives but also caused severe limitations to daily private as well as business life. Just about every company has been affected in one way or another. This first empirical study on the effects of the COVID-19 crisis on family firms allows initial conclusions to be drawn about family firm crisis management. Design/methodology/approach - Exploratory qualitative research design based on 27 semi-structured interviews with key informants of family firms of all sizes in five Western European countries that are in different stages of the crisis. Findings – The COVID-19 crisis represents a new type and quality of challenge for companies. These companies are applying measures that can be assigned to three different strategies to adapt to the crisis in the short term and emerge from it stronger in the long run. Our findings show how companies in all industries and of all sizes adapt their business models to changing environmental conditions within a short period of time. Finally, the findings also show that the crisis is bringing about a significant yet unintended cultural change. On the one hand, a stronger solidarity and cohesion within the company was observed, while on the other hand, the crisis has led to a tentative digitalization. Originality/value – To the knowledge of the authors, this is the first empirical study in the management realm on the impacts of COVID-19 on (family) firms. It provides cross-national evidence of family firms’ current reactions to the crisis.
Exploration of Hospital Management and Organization Strategies: A Literature Review of Health Services Zainul Wasik; Setiawan, Didik; Saiful Ulum, Achmad
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.98

Abstract

Background - Healthcare management strategy and organization encompasses the principles and practices used to operate healthcare facilities efficiently and effectively. It involves the planning, implementation, and coordination of various activities to ensure the delivery of high-quality patient care while optimising resource utilisation. The literature review in healthcare provides valuable insights into various aspects of hospital management strategy and organization. Objective - This article aims to find out the importance of management and organizational strategies in service businesses (hospitals) and related factors, so as to create improved human resource performance related to achieving effective and efficient organizational goals to face business competition and can be an organizational strategy in creating job satisfaction, can perform well and can create a competitive advantage for organizations in health services. Research Methode - The method used is the identification of previous articles with a total of 29 articles in the time span of 2000-2023. Search data for literature review was conducted in international journals to support the theory and take the topic of Management and Organizational articles, found 234,347 articles, scope Innovation, 2000-2023, Business, management and accounting, article, organization and management, English found 1,239 articles, Qualitative - 363 articles, Strategic - 134 articles, Performance - 95 articles, Effectiveness - 52 articles, Leadership, Health - 35 articles. Furthermore, articles that do not fit the topic will be ignored. Researchers only use data bases from Scopus and Web of Science because researchers only look for quality articles and the results are more accurate and very credible sources, because the results can be used as references and policies. Results - The importance of the role of management and organization in hospitals and can have a major impact on healthcare organizations. As explained in previous research that Management has a big role to improve hospital performance in an organization. The importance of management and organizational performance as they relate to each other. Human resources (HR) provide special attention in personal development and impact on performance in creating a health service. Conclusion - Management and organization are important in the hospital business because human resources are the driving force of the service business. Good management and organization can create professional and talented human resources results that can improve performance and will have an impact on organizational goals, and services to patients can run well which has an impact on the main objectives of the hospital. Management can be seen from several things including training and development, management practices, organizational climate, and other things that have a relationship in creating effective and efficient management so as to provide optimal results for the organization. Managerial Implications - The healthcare management needs to pay more attention to the evaluation of healthcare operational activities and feedback provided by patient families, the hospital management needs to increase the frequency of its discussions with employees to maintain excellent service quality for patient families, and the hospital management leaders need to set an example and encourage their employees to maintain a good organizational culture in order to maintain their service image.
The Effect of Technological Innovation on Sustainability and Industry 4.0 Implementation: An Empirical Analysis of Indonesian Small and Medium-Sized Businesses Zainul Wasik; Iswanto, Dedy; Saifuddin, Muchammad
Journal of Managerial Sciences and Studies Vol. 2 No. 2 (2024): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i2.100

Abstract

Small and medium-sized businesses, or SMEs, are the foundation of the majority of economies in the world. Small and medium-sized enterprises (SMEs) will find it extremely difficult to improve their performance and hard to meet their sustainability objectives in the absence of qualified technological innovation. Hence, Industry 4.0 (I4.0), the next technology frontier, should be embraced by small firms. This study's primary goal is to comprehend the connection between sustainability objectives and the adoption of Industry 4.0 (I-4.0) technologies. It also examines how innovative features facilitate the adoption of I-4.0 by small enterprises. In order to address the research inquiries and scrutinize the intricate data, AMOS software was used to conduct a structural equation model in this study. The findings showed that the adoption of I-4.0 and sustainability objectives are positively and significantly impacted by the features of technological innovation. With the exception of observability, effective I-4.0 implementation mediates the relationship between innovation traits and sustainability goals. According to the research's conclusions, SMEs should create an effective I-4.0, put it into practice, and cultivate innovative traits in order to meet sustainable objectives.
Business Model Objectives' Effects On Marketing Innovation Initiatives: A Comparative Analysis Of Manufacturing And Service Companies Zainul Wasik; Saifuddin, Muchammad; Sitinjak, Imelda; Candraningrat, C. Candraningrat
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.102

Abstract

This research aims to examine the distinctions and overlaps that exist between manufacturing and service companies concerning how business model goals affect marketing innovation initiatives. The goals of business models and marketing innovation initiatives are the main topics of this study. According to the Oslo Manual, innovations in marketing entail adjustments to pricing, location, promotion, and product design. The study examines the connections between marketing innovations and business model objectives by analyzing data from 3,240 organizations, of which 1,986 are service providers and 1,254 are manufacturers. The implementation of marketing innovation yields different outcomes based on the goals of the business model and the types of businesses (manufacturing or service) that are taken into consideration. By pinpointing the specific distinctions between the service and manufacturing industries more precisely than previous research, this study goes beyond previous research. The size and age of the company do not significantly limit the introduction of fresh approaches to marketing in the production or service industries. On the other hand, most of the time, marketing innovations are motivated primarily by the intention of the company concept to enter a new market. It's innovative to concentrate on business impact of model objectives on marketing innovations.
Impact of Social Media and Digital Innovation in Business Models: Strategies that Leverage Dynamic Capabilities Zainul Wasik; Sudarnice, S. Sudarnice; Iswanto, Dedy; Febria lina, Lia
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.103

Abstract

Modern digital technology has enabled many businesses, includes family-run enterprises, to develop novel business strategies. We investigate how dynamic capacity functions as a mediator in the connection between creativity and social impact of the business model of the digital age (BMI), as well as the role of environmental dynamics moderator. We demonstrate the beneficial correlation between family damage and digital BMI through utilizing unique survey data from 1,444 Indonesian businesses with and without family damage, this study examines knowledge exploitation, risk management, and marketing capabilities. As a result of this, and in opposition to our assumptions, we recognize that positive relationships between the group's interests and its dynamic capabilities are strengthened by the environment. All of us bear significant ramifications for digital BMI research and family business innovation, both of which shed light on the dynamics of dynamic ecosystems in the digital economy.
Co-Authors Achmad Saiful Ulum Candraningrat, C. Candraningrat Candraningrat, C. Candraningrat2 Candraningrat, Candraningrat Catur Nugroho, Kuncoro Didik Setiawan Dody Suhermawan Febria Lina, Lia Iswanto, Dedy Kuncoro Catur Nugroho Lia Febria Lina Mahjudin Mahjudin MahjudinMahjudin Muchammad Saifuddin Niken Savitri Primasari Saiful Ulum, Achmad Sitinjak, Imelda Sudarnice, Sudarnice Suwandi S. Sangadji WULAN PURNAMASARI, WULAN