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Journal : JURNAL PUNDI

Keputusan Nasabah Dilihat dari Kualitas Layanan dan Promosi Pada PT. Bank BPR Cincin Permata Andalas Cabang Padang Romi Susanto
JURNAL PUNDI Vol 5, No 2 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i2.361

Abstract

    Fast traslate Icon translate The research aimed to know the impact of service quality and promotion on costumer decision of PT. Bank BPR Cincin Permata Andalas Cabang Padang. Using of this sample is 91 poeple costumer use technic Rumus Slovin. Method of collect data is using questioner. The anlyst technic is instrument test, anlyst descreptive, classic assumption test, doble linier anlyst and hypothesis test. Based of test hypothesis found of tangible, responsivness, and assurance not affect positive and significant to constumer decision. Realibility, emphaty and promotion has positive and significant affect to constumer decision.  Suggest to company to more attention the service quality and promotion to custumer candidate that more better and the custumer more interesting to use insurance in the future. 
Pengaruh Customer Relationship Management (CRM) Terhadap Kepuasan Nasabah Pinjaman Pada PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan Romi Susanto
JURNAL PUNDI Vol 5, No 1 (2021)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31575/jp.v5i1.348

Abstract

    Fast traslate Icon translate The purpose of this study was to analyze the influence of commitment, communication, and service quality on loan customer satisfaction at PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan. To achieve customer satisfaction PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan makes it easy for customers to make loans to personal loans which is one type of credit that is in great demand of the public. This is because the procedure is easier, namely the credit ceiling taken based on multiplying the employee's net salary with the provisions with the bank. The population in this study were all loan customers at PT. PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan totaling 4,985 people. The sampling technique used was random sampling, while the number of samples used for analysis was 100 people. Data analysis techniques used to test hypotheses are multiple linear regression. The hypothesis testing uses statistical T test. The results of the study show that the commitment variable does not have an influence on the satisfaction of loan customers at PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan. While communication and service quality variables have a significant influence on loan customer satisfaction at PT. Bank Pembangunan Daerah Sumatera Barat Cabang Painan. Keywords: Commitment, Communication, Service quality, and customer satisfaction
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI ASURANSI JIWA AJB BUMIPUTERA 1912 Saiful Anwar; Dasniar Dasniar; Romi Susanto
JURNAL PUNDI Vol 1, No 1 (2017)
Publisher : AKBP-STIE "KBP" PADANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.355 KB) | DOI: 10.31575/jp.v1i1.7

Abstract

ABSTRAKPeranan asuransi dalam dunia bisnis semakin penting, karena timbulnya risiko tidak dapat diprediksi, sedangkan perusahaan harus jalan terus menerus tanpa mengenal kasihan. Dengan mengorbankan satu permil premi asuransi dapat melindungi 100% kerugian yang terjadi. Perbankan bersedia memberikan kredit a mpabila penerima kredit diasurnasi jiwanya sebesar kredit yang diterimanya. Tujuan penelitian ini adalah untuk menguji pengaruh produk, harga, lokasi, dan promosi terhadap keputusan pembelian.Metode pengumpulan data melalui kuisioner yang didistribusikan kepada 86 konsumen asuransi. Data tersebut dianalisis menggunakan regresi linear berganda.   Hasil penelitian ini membuktikan bahwa harga, lokasi, dan promosi tidak berpengaruh signifikan terhadap keputusan pembelian jasa asuransi. Dimana nilai t hitung lebih kecil dari t tabel pada level signifikansi 5% (< 1,99). Sedangkan produk berpengaruh signifikan terhadap keputusan pembelian jasa asuransi. Dimana nilai t hitung lebih besar dari t tabel pada level signifikansi 5% (3,79 > 1,99).