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Sri Ulfa Sentosa
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Pemasaran Usaha Homestay di Kawasan Pantai Gondoriah Ariusni, Ariusni -; Dwita, Vidyarini; Sentosa, Sri Ulfa
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 23, No 2 (2023): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.05070

Abstract

Penelitian ini melihat bagaimana bisnis homestay di Pantai Gondoriah memasarkan penginapannya setelah pandemi COVID-19. Sampel penelitian adalah bisnis homestay di sekitar pantai Gondoriah yang mempromosikan penginapannya kepada wisatawan, terutama pengunjung lokal. Pembinaan adalah metode yang digunakan. Pelatihan diikuti oleh 15 peserta. Data dikumpulkan melalui kuesioner. Untuk mengukur variabel pemasaran produk, skala Likert digunakan, mulai dari sangat tidak setuju (skala 1) hingga sangat setuju (skala 5). Pengolahan data menggunakan statistik deskriptif, yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menunjukkan bahwa pemilik usaha homestay rata-rata memahami pemasaran produk sebanyak 4,45, dengan total capaian responden (TCR) sebanyak 89,00, atau berada dalam kategori terbaik. Dalam pemasaran homestay, diperlukan perubahan strateginya.
Faktor-Faktor yang Mempengaruhi Pengeluaran Makanan Pendidikan dan Kesehatan pada Rumah Tangga Indonesia Farrel, Muhammad; Marta, Joan; Sentosa, Sri Ulfa
Jurnal Kajian Ekonomi dan Pembangunan Vol 6, No 2 (2024): Jurnal Kajian Ekonomi dan Pembangunan (Agustus 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkep.v6i2.16629

Abstract

The purpose of this study was to analyze the effect of education of the head of household, gender, occupation of the head of household, employment status, how much education the mother has, number of family members, region on food, education and health expenditure in Indonesia. The type of research conducted is descriptive and inductive. Using the Tobit regression model. This research was conducted in Indonesia, using Susenas Indonesia data in 2020. Data collection used documentation techniques and literature studies. Data were analyzed using descriptive analysis, inductive analysis, hypothesis testing. The results of the study were Education of the head of household (Edu), gender of the head of household (Gender), sector of employment of the head of household (Empstat), sector of employment of the mother, Education of the mother, number of family members (Hhsz), and regional variables have a positive and significant relationship to Food, Education and Health Expenditure in Households.
Faktor – Faktor Yang Mempengaruhi Ekspor Lada Indonesia Aryani, Firli; Sentosa, Sri Ulfa
Jurnal Kajian Ekonomi dan Pembangunan Vol 6, No 1 (2024): Jurnal Kajian Ekonomi dan Pembangunan (Maret 2024)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkep.v6i1.15843

Abstract

This study examines the effect of pepper production, household consumption, pepper export prices, and exchange rates on Indonesian pepper exports. The data used uses time series data for the period 1990 to 2019.The results of the study using multiple regression analysis using the OLS (Ordinary Least Square) method show that: (1) pepper production has a positive and significant effect on Indonesian pepper exports, domestic consumption has a negative and significant effect on Indonesian pepper exports, pepper export prices have a positive influence. but not significant to Indonesia's pepper exports, the exchange rate has a negative but not significant effect on Indonesian pepper exports.
Pengaruh Konsumsi Listrik, Konsumsi Bahan Bakar dan Konsumsi Gas Terhadap Pertumbuhan Ekonomi di Indonesia Hafizhulhuda; Sri Ulfa Sentosa
Media Riset Ekonomi Pembangunan (MedREP) Vol. 1 No. 2 (2024): MedREP: Volume 1, No. 2, Juli 2024
Publisher : Universitas Negeri Padang

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Abstract

This study aims to determine and analyze how the impact of electricity consumption, fuel consumption and gas consumption on economic growth in Indonesia. This research is descriptive and associative, namely research that explains the research variables and tests whether there is an influence between the independent and dependent variables. This research analyzes 3 independent variables using secondary data in the form of time series data for 30 years from 1992 to 2021. The analytical tool used is multiple regression analysis with the Ordinary Least Square (OLS) method to process this data using the Eviews12 program. The research results show that the independent variables, namely electricity consumption, fuel consumption and gas consumption together, have no effect on the dependent variable, namely economic growth. Partially, it shows that the electricity consumption The electricity consumption variable has a positive but insignificant influence on economic growth, the fuel consumption variable has a negative and insignificant influence on economic growth, and the gas consumption variable has a negative and insignificant influence on economic growth. The results of the classical assumption test from this research show that the regression model is free from symptoms of multicollinearity, autocorrelation and heteroscedasticity.
Analisis Pertumbuhan Ekonomi Dan Ketimpangan Pendapatan Di Sumatera Barat Menggunakan Model Simultan Silvia Gustini; Sentosa, Sri Ulfa
Media Riset Ekonomi Pembangunan (MedREP) Vol. 1 No. 4 (2024): MedREP: Volume 1, No. 4, Desember 2024
Publisher : Universitas Negeri Padang

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Abstract

This research aims to analyze and determine (1) the influence of population growth rate, consumption expenditure, Open Unemployment Rate (TPT) and Income Inequality on Economic Growth in West Sumatra, (2) The influence of Open Unemployment Rate (TPT), Internet Access, Education and Economic Growth on Income Inequality in West Sumatra. This research uses panel data from 2017 to 2023. This research uses a simultaneous equation model using the 2SLS (Two Stage Least Square) method. The results of this research show that (1) population growth rate and income inequality do not have a significant effect on economic growth. Then consumption expenditure has a positive and significant effect on economic growth and the open unemployment rate (TPT) has a positive and significant effect on economic growth (2) The open unemployment rate (TPT), internet access and economic growth do not have a significant effect on income inequality and education has a negative and significant effect on income inequality. The influences of these variables on economic growth are expected to encourage an increasing trend in economic growth and a decreasing trend in income inequality.
Peningkatan Daya Saing Buruh Tani Melalui Program Kewirausahaan Kelompok Tani Luak Angko, Kabupaten 50 Kota Akbar, Urmatul Uska; B, Syamsul Amar; Zainul, Rahadian; Sentosa, Sri Ulfa; Yeni, Isra; Sari, Yollit Permata; Artha, Dwirani Puspa
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06680

Abstract

Kelompok Tani Luak Angko di Jorong Tabek Buruak, Nagari Andaleh, Kecamatan Luak, Kabupaten 50 Kota merupakan komunitas petani kecil yang masih kesulitan mencukupi kebutuhan hidup. Keterbatasan modal, teknologi, dan pengetahuan kewirausahaan membuat hasil pertanian mereka, yang mayoritas berupa barang mentah, memiliki nilai tambah rendah dan harga jual yang tidak optimal. Kondisi ini menyebabkan petani rentan terhadap fluktuasi harga dan kesulitan dalam mengakses pasar yang lebih luas.Melihat urgensi masalah tersebut, program pengabdian ini dirancang untuk meningkatkan daya saing buruh tani melalui penguatan kewirausahaan dan perluasan akses pasar. Tujuan utama program adalah membantu Kelompok Tani Luak Angko dalam mengolah produk pertanian menjadi produk bernilai tambah tinggi serta menerapkan strategi pemasaran yang efektif guna meningkatkan pendapatan.
Optimalisasi Pemasaran Kerupuk Kulit Ikan Melalui E-Commerce Pada SMKN 3 Kota Pariaman Ariusni, Ariusni -; Dwita, Vidyarini; Kurniawati, Tri; Sentosa, Sri Ulfa; Triani, Mike; Putra, Hari Setia
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 25, No 3 (2025): Suluah Bendang: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.06520

Abstract

Tujuan dari kegiatan penerapan Program ini pada siswa siswi SMKN 3 Kota Pariaman adalah meningkatkan kemampuan dan pengetahuan dalam mempromosikan produk yang baik, mempromosikan produk kerupuk kulit ikan patin melalui E-Commerce, dan peningkatan pengetahuan kerjasama dengan aplikasi penjualan dan pengantaran on-line sehingga pendapatan yang diperolehnya meningkat akibat pemasaran produk kerupuk kulit ikan patin semakin baik. Sampel penelitian ini adalah siswa yang melakukan kegiatan kewirausahaan. Pembinaan dan pelatihan yang diikuti oleh 34 siswa sebagai metode yang dilakukan. Kuesioner merupakan cara mengumpulkan data. Pengukuran varibel E-commerce melalui angket dengan menggunakan skala likert mulia dari sangat tidak setuju sampai sangat setuju. Data diolah dengan menggunakan analisis statistik deskriptif yang mencakup rata-rata dan total pencapaian responden. Hasil penelitian menemukan bahwa pelatihan pemasaran online dan penggunaan aplikasi pengantaran bagi pelaku usaha kerupuk kulit ikan patin di SMK 3 Kota berjalan dengan baik dan memberikan dampak positif dan kategori baik
Co-Authors Adek Laksmi Oktavia Adriani, Syafika Agustin Agustin Aizat, Aninda Alpon Satrianto Amsah Hendri Doni Ariusni Ariusni, Ariusni - Armiati Artha, Dwirani Puspa Aryani, Firli B, Syamsul Amar Damayanti, Dedek Aulia Desweni, Selly Prima Dwita, Vidyarini Eli Santana Siregar Farrel, Muhammad Fitri Yulianti Ghina Hanifa Gulmat Siregar Hafizhulhuda Hasdi Aimon Hidayat, Rafi Idris Idris Illahi, Rizki Lailatul Lailatul Illahi, Rizki Latunil Isman, Tania Mariani, Nevi Marta, Joan Neka, Diarora Arjuna Nurhuda N Rahadian Zainul Rahmi, Suci Rusdy, Lara Yuli Saputra, Robby Sari, Yollit Permata Satrianto, Alpon - Silvia Gustini Siska Sasmita Syafitri, Aidillia Tri Kurniawati, Tri Triani, Mike Urmatul Uska Akbar Usman, Agung Febrian Vidyarini Dwita Yeni, Isra yuskal, Ilham fadhillah Zamris Zamris