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All Journal BAHAS Language Literacy: Journal of Linguistics, Literature, and Language Teaching JURNAL EDUCATION AND DEVELOPMENT JURNAL PENDIDIKAN TAMBUSAI Mimbar Ilmu JURNAL PENELITIAN PENDIDIKAN BAHASA DAN SASTRA Jurnal Scientia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of English Language and Education Register : Journal of English Language Teaching and Learning of FBS UNIMED Jurnal Pendidikan dan Sastra Inggris (JUPENSI) Kajian Linguistik dan Sastra Jurnal Hasil Pengabdian Masyarakat (JURIBMAS) Jurnal Sastra Indonesia Transform : Journal of English Language Teaching and Learning Vernacular Metta: Jurnal Penelitian Multidisiplin Ilmu Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Hikamatzu Journal of Multidisciplinary Research
Bima Prana Chitra
Universitas Harapan Medan
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Journal : Transform : Journal of English Language Teaching and Learning

 1 
Intertextuality in 2024 Indonesian Presidential Debate Memes on X Valkenburg, Odytyas Fanni Anggraheni Dewanti; Chitra, Bima Prana; Erwina, Emmy
TRANSFORM : Journal of English Language Teaching and Learning Vol. 14 No. 3 (2025): September, 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tj.v14i3.68008

Abstract

The advent of social media has led to changes in the way people communicate. One such change is in the usage of memes, especially among the younger generation. With Gen Z and Millennials making up over 50% of the voters in the 2024 Indonesian presidential election, memes became one way they voiced their opinions on the televised debates held prior to the election. This research aimed to find out how intertextuality impacted the meaning of political memes about the 2024 Indonesian presidential candidate debates. This research employed the qualitative method. The critical discourse analysis by Fairclough was used to analyze the data. The memes were limited only to those that referenced works of literature that were uploaded on the social media platform X on the day of or the day after the first, third, and fifth presidential debates. The findings indicated that intertextuality in memes added a layer of complexity and nuance that allowed the creators to criticize the candidates implicitly through humor, thus circumventing censorship and IET laws. The memes functioned as a mode of political advocacy and public discussion, mainly in the form of criticism of the candidates’ actions during the debates. Criticism of the first and third debates likely contributed to the calmer proceedings of the final debate.
Co-Authors Agita Br Tarigan Agung Yoan Toti Napitupulu Anastasya, Elma Asmyta Surbakti Benazir Isna Christye Farikha Pasaribu David Ridho Wau Erwina, Emmy Harahap, Nurul Fathya Hendra Mulia Hendra Mulia Hidayati Hidayati Hidayati Hidayati Hidayati Ilmi, Djauzi Ita Khairani Kristin Lusiana Miranda Oriza Sativa Misla Geubrina Misla Geubrina Muhammad Kiki Wardana Muhizar Muchtar Musdalifah Alpita Nur Hafnizar Nur Shaffirah Anuar Oktiva, Mirza Popy Khairunnisa Pratama, Yudha Putri, Larasaty Luthfia Rachel Ceciliany Pardede Ratna Sari Dewi Risna Sofia Syahnanda, Hendra Tasya Komariah Hrp Tengku Syarfina Tiara Putri Nurkinanti Una Sari Valkenburg, Odytyas Fanni Anggraheni Dewanti Zuindra Idris Zuindra, Zuindra