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All Journal Nirmana CAUCHY: Jurnal Matematika Murni dan Aplikasi Agora Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Dinamika Sosial Budaya JURNAL LENSA MUTIARA KOMUNIKASI Gunahumas JURNAL KOMUNIKASI DAN BISNIS Indonesian Journal of Innovation Studies West Science Social and Humanities Studies Journal of Education And Research Advances in Management & Financial Reporting
Deddy Setiawan
Jurusan Ilmu Administrasi Bisnis
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Application of the New Public Relations Paradigm in the Cyberspace Retail Industry Setiawan, Deddy
Jurnal Komunikasi dan Bisnis Vol. 12 No. 1 (2024): May
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jkb.v12i1.1065

Abstract

This research aims to analyze the application of the New Public Relations (NPR) paradigm in the retail industry, by taking a case study of a well-known retail company, Alfamart. The NPR paradigm emphasizes the importance of two-way interaction between organizations and stakeholders, as well as an emphasis on values, transparency, and community involvement. This study uses a qualitative approach with data collection techniques in the form of in-depth interviews with various related parties in Alfamart, such as senior management, PR staff, and consumers. Data analysis was conducted by detailing communication practices that reflect the NPR paradigm. The results of this study reveal that Alfamart has implemented various aspects of the NPR paradigm in its communication strategy. They understand the importance of listening to input and feedback from consumers and strive to provide honest, transparent and relevant information to stakeholders. In addition, Alfamart is also active in involving themselves in social and community activities, reflecting their commitment to corporate social responsibility. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively. This research contributes to the understanding of how retail companies can adopt the NPR paradigm in managing relationships with consumers and society more effectively.
PENGARUH APLIKASI BELANJA ONLINE DAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF MAHASISWA IKIP WIDYA DARMA SURABAYA Kusnaeni, Savira Eka; Setiawan, Deddy; Farid, Muhammad Miftah
Journal of Education and Research Vol. 4 No. 2 (2025): DESEMBER 2025
Publisher : IKIP Widya Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/jedarr.v4i2.290

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh aplikasi belanja online dan digital payment terhadap perilaku konsumtif mahasiswa di IKIP Widya Darma Surabaya. Dengan pendekatan kuantitatif dan metode survei, data dikumpulkan dari 55 responden, kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan secara parsial, aplikasi belanja online tidak berpengaruh positif atau signifikan terhadap perilaku konsumtif dari mahasiswa. Hal ini mengindikasikan bahwa kenyamanan, kemudahan, waktu, kepercayaan, dan kelengkapan informasi dari aplikasi belum menjadi pendorong utama perilaku konsumtif. Sebaliknya, digital payment terbukti berpengaruh positif atau signifikan secara parsial terhadap perilaku konsumtif mahasiswa, yang didorong oleh kemudahan dan manfaat yang dirasakan dalam transaksi nontunai. Hasil uji simultan mengindikasikan bahwa aplikasi belanja online dan digital payment secara bersama-sama berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa. Namun, nilai koefisien determinasi (R2) sebesar 0.211 menunjukkan bahwa kedua variabel ini hanya mampu menjelaskan 21.1% variasi perilaku konsumtif, sedangkan 78.9% sisanya dijelaskan oleh faktor-faktor lain. Hal ini menegaskan bahwa meskipun digitalisasi transaksi memengaruhi perilaku konsumtif, masih terdapat variabel lain yang lebih dominan.
Web-Based Learning Media Improves Concept Understanding and Student Engagement: Media Pembelajaran Berbasis Web Mendorong Pemahaman Konsep dan Keterlibatan Siswa Nurfatah, Fauzi; Suherman, Uman; Setiawan, Deddy
Indonesian Journal of Innovation Studies Vol. 26 No. 4 (2025): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i4.1537

Abstract

Background: Education quality in rural areas often faces challenges due to limited access to technology and conventional teaching methods that reduce student motivation. Specific Background: In SDN 3 Bojong, Bungbulang, traditional teaching dominated by lectures and textbooks resulted in suboptimal learning outcomes and low student engagement, especially in science subjects. Knowledge Gap: Limited studies have examined the use of web-based media in elementary schools in rural areas with restricted infrastructure. Aim: This study investigates how web-based learning media supports concept mastery and engagement in science lessons. Results: Using a quasi-experimental design with pre-test and post-test, significant differences were found between experimental and control groups. Post-test mean scores improved to 88.5, and 96% of students reached the mastery criterion. N-gain analysis showed a medium category improvement (0.6210 or 62.10%). Student interest was categorized as very high (94.44%). Novelty: This study highlights the successful implementation of web-based media in a rural elementary school context, showing its capacity to create interactive and enjoyable learning experiences. Implications: Findings support integrating web-based media as an accessible solution to foster conceptual understanding and engagement in resource-limited educational settings. Highlight Significant improvement in student concept understanding measured by pre-test and post-test High student engagement and interest after using web-based media Medium category learning gain (N-gain = 0.62) indicates effective learning process Keyword: Web-Based Learning Media, Concept Understanding, Student Engagement, Interactive Learning, Elementary Education
Co-Authors Aji, Ahmad Andri Irawan Arika Indah Kristiana Damawan, Deni Eli Jamilah Mihardja Farid, Muhammad Miftah Ibrahim, Muhdi B. Hi Kusnaeni, Savira Eka Listia Natadjaja Mardiah Mardiah Mustajab, Duta Mustika Sari , Vina Budiarti Noch, Muh Yamin Noviana, Naning Eko Nurfatah, Fauzi PM. Onny Prihantono Solichin, M. Riadhos UMAN SUHERMAN, UMAN WIHARDJO, EDY