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STRATEGIC ROLE OF SALES PROMOTION IN INCREASING THE NUMBER OF VERMOX DRUG SALES Kuswardani, Dyah Corry; Nurhidayati, Nurhidayati; Wibisono, Totok
Economics and Business Solutions Journal Vol 2, No 2 (2018): VOLUME 2 ISSUE 2, 2018
Publisher : Economics Faculty Semarang University

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This study aims to contribute to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.

PENGARUH MEDIA SOSIAL, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN ONLINE Siti Maisaroh; Totok Wibisono
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i1.5708

The purpose of this study was to analyze the influence of social media, trust, and perceived benefits to purchasing decisions on the Blibli.com online platform. The population of this study is consumers of the Blibli.com online platform in Indonesia. By using the purposive sampling method, this research used 96 consumers as a sample of respondents. The primary data from respondents are gathered by distributing a questionnaire to the respondent. The gathered data then was analyzed by using multiple regression analysis. The results of this study showed that Social media has an effect on Purchase Decisions, Trust has an effect on Purchase Decisions, and Perceived value has an effect on Purchase Decisions.

ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI KINERJA PRODUK DI PASAR UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN Totok Wibisono
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 10, No 2: Desember 2015
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.10.2.%p

This research analyzes the effect of innovation orientation, promotion support and sales person support to product performance at market in order to enhance sustainable competitive advantage. The formulation problems in this research are to show the effect of innovation orientation to product performance on market, sales person support to product performance on market, promotion support to product performance on market, each construct with sustainable competitive advantage through product performance at market. The variables and indicators of research based on the previous research. There is a model that have been developed and four hypotheses to answer these research problems. Population of this research is Dealers managers of Toyota Avanza in Central Java amount 130 persons. This research using census method. Data analyze tools which used in this research is Structural Equation Modeling (SEM) under AMOS 4.01 program. Result from data analyzes shows that the model and the result from research can be accepted. And that this result proves that innovation orientation have an positive and significant effect to product performance on market, and next make an abbreviate in the support from sales person with product performance on market are influence by product performance on market, thus can make an conclusion that each constructs have an empiric evidence and the justification with sustainable competitive advantage through performance of product on market in a positive and significant influence

ANALISIS PENGARUH PERSEPSI HARGA, CUSTOMER EXPERIENCE DAN PERCEIVED EASE OF USE TERHADAP KEPUTUSAN ONLINE BOOKING (STUDI KASUS PADA PATRA JASA SEMARANG CONVENTION HOTEL) Kumala Sari; Totok Wibisono
Solusi Vol 15, No 2 (2016)
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v15i2.2042

Tujuan penelitian ini adalah untuk menganalisis pengaruh persepsi harga, customer experience dan perceived ease of use terhadap pembelian online booking Patra Jasa Semarang Convention Hotel. Populasi penelitian ini adalah seluruh tamu Patra Jasa Semarang Convention Hotel. Teknik pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah 96 orang tamu Patra Jasa Semarang Convention Hotel yang melakukan booking 011/i11e. Analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan basil penelitian, dapat diketahui bahwa persepsi harga, customer experience dan perceived ease of use berpengaruh positif terhadap keputusan pembelian online hooking Patra Jasa Semarang Convention Hotel berdasarkan nilai signifikansi < 0,05. Keputusan online booking mampu dijelaskan oleh variabel bebas yaitu persepsi harga, customer experience, danperceived ease of use, sebesar 79,6%. Kata kunci : persepsi harga, customer experience, perceived ease of use,online booking.

Local Branding: Imperative Strategy Towards Competitiveness of Sustainable Destinations Through the Role of Social Media DC. Kuswardani; Nurhidayati Nurhidayati; Totok Wibisono; Aprih Santoso
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i1.349

The aim of the research is to form the Competitiveness of Sustainable Destinations to realize tourism marketing through Local Branding. The variables tested are Local Branding and Destination Image. Social Media is expected to moderate the influence of Local Branding on the Competitiveness of Sustainable Destinations. The population is visitors to tourist attractions, while the sample is 152. Respondents are determined using the Proportionate Stratified Random Sampling technique. SEM as an analysis tool with the smartPLS.3.0 program application The results of the Sustainable Destination Competitiveness test results can be manifested through optimal management of Local Branding and Destination Image. Local Branding can be applied through Local Culture and Destination Image. Local Branding significantly affects the Competitiveness of Sustainable Destinations, while Local Culture significantly influences Local Branding. Destination Image significantly influences Local Branding and significantly influences the Competitiveness of Sustainable Destinations. Social Media is able to function as a pure moderator of the influence of Local Branding on the Competitiveness of Sustainable Tourism Destinations in Semarang City. The R - Square value in the Local Branding construct is 0.758536, meaning that Local Branding is influenced by Local Culture and Destination Image 75.85%. The Q Square value > 0 (0.575377) on the Local Branding variable indicates that the model has strong predictive relevance, meaning that the research model has relevance in predicting Local Culture and Destination Image with Local Branding in Tourism Objects. R-Square on the construct of Sustainable Destination Competitiveness 0.817528 means that the Competitiveness of Sustainable Destinations is influenced by Local Branding and Destination Image 81.75%. The Q Square value of 0.668352 (> 0) indicates that the model has strong predictive relevance, meaning that the research model has relevance in predicting Local Branding and Destination Image on the Competitiveness of Sustainable Tourism Destinations.

UPAYA PENINGKATAN SEMANGAT BERWIRAUSAHA BAGI MASYARAKAT DI KELURAHAN MANGUNHARJO KECAMATAN TEMBALANG, KOTA SEMARANG tri endang yani; Totok Wibisono
TEMATIK Vol 2, No 1: July 2020
Publisher : TEMATIK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v2i1.1599

Kelurahan Mangunharjo terletak di Kecamatan Tembalang yang merupakan salah satu kecamatan di wilayah Kota Semarang, Propinsi Jawa Tengah. Permasalahan yang ada di kelurahan Mangunharjo adalah masih sedikitnya jumlah UMKM. Sehingga pengabdian masyarakat ini mengambil judul Peningkatan Semangat Berwirausaha Bagi Masyarakat di Kelurahan Mangunharjo Kecamatan Tembalang Kota Semarang.Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi masyarakat dan memotivasi masyarakat agar mau berwirausaha. Target yang ingin dicapai adalah masyarakat menjadi paham tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai kemauan untuk berwirausaha. Dengan demikian diharapkan akan berdampak pada pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya.Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan diskusi. Sedangkan pelaksanaan kegiatan pengabdian masyarakat pada semester genap 2018/2019.Hasil yang diperoleh adalah terjadi peningkatan Pemahaman dan minat masyarakat dalam berwirausaha.Kata Kunci: Wirausaha, motivasi, penyuluhan, pendapatan keluarga

PENINGKATAN PENDAPATAN KELUARGA PADA MASA PANDEMI COVID-19 DI KELURAHAN MANGUNHARJO KECAMATAN TEMBALANG KOTA SEMARANG Tri Endang Yani; Totok Wibisono; Anantyo Roestanto
Jurnal Lentera Widya Vol 3 No 2 (2022): Jurnal Lentera Widya Juni 2022
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v3i2.325

At this time the whole world is being hit by the COVID-19 pandemic which has a very bad impact on all aspects of human life. As a result of the Covid-19 pandemic in the economic field, the economy is paralyzed, layoffs occur, companies enforce work from home (WFH) for their employees, small and micro businesses are out of business. The implementation of WFH and the number of stalled businesses have caused many residents to have free time at home. As a result, it can be ascertained that the income of many people is reduced. This condition is felt by the people in the Mangunharjo sub-district, Tembalang sub-district, Semarang City. With this background in mind, the community service team made efforts to increase family income. The purpose of Community Service is to provide knowledge about entrepreneurship and training to make products for housewives. The method of implementing community service activities is the lecture and discussion method as well as training. Evaluation is done by distributing questionnaires. The results achieved after community service are positive changes for mothers in terms of knowledge and understanding of entrepreneurship, an increase in enthusiasm for entrepreneurship and being able to create creative ideas to run entrepreneurship. The training provided can increase the skills of mothers in making laundry soap products that can be sold so that they are expected to increase family income.

Peningkatan Kemampuan Pembukuan Sederhana Bagi WPOP Pedagang Eceran Kriteria Usaha Mikro Kota Semarang Nuria Universari; Lulus Prapti, N.S.S; Rosyati; Totok Wibisono
AMMA : Jurnal Pengabdian Masyarakat Vol. 1 No. 08 (2022): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The focus of this PkM activity is more focused on the problem of not implementing financial bookkeeping practices for Retail Traders as Individual Taxpayers with Micro Business Criteria in Semarang City. The solution offered in PkM activities is to provide simple financial bookkeeping training. The target of service activities is awareness of PkM partners about the importance of doing simple bookkeeping and increasing knowledge and understanding of simple financial bookkeeping. The method of activity is training by providing simple financial bookkeeping materials. After that, an evaluation was held by giving a pretest and posttest to find out the differences in participants' understanding of simple financial bookkeeping before and after the training, as well as giving a questionnaire to determine the participant's assessment of the implementation of Community Service. Through this PkM activity, simple bookkeeping training participants are increasingly aware of the importance of simple bookkeeping. In addition, they know and understand more about simple financial bookkeeping that should be carried out by taxpayers.

PEMBERDAYAAN UMKM PENERIMA PKH MELALUI PELATIHAN PERHITUNGAN HARGA POKOK PENJUALAN (HPP) Tri Endang Yani; Totok Wibisono; Muhammad Junaidi; Sujito Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i2.11074

ABSTRACT The Family Hope Program (Program Keluarga Harapan/PKH) is a conditional cash transfer program initiated by the Government of Indonesia aimed at reducing poverty and improving the welfare of low-income households. One of the beneficiary areas is Krobokan Urban Village, Semarang City, which consists of nine PKH groups with several Beneficiary Families (Keluarga Penerima Manfaat/KPM) engaged in micro, small, and medium enterprises (MSMEs). However, a key challenge faced by these MSMEs is the low level of understanding and ability to calculate the Cost of Goods Sold (COGS), which leads to inaccurate product pricing, reduced competitiveness, and suboptimal business sustainability. This community service activity aims to provide education and training on COGS calculation for PKH beneficiary MSMEs in Krobokan Urban Village, enabling them to set fair, competitive, and profitable selling prices, while also improving family economic independence. The implementation method used is direct education and training delivered to partner groups during the first semester of the 2025–2026 academic year. The results of the activity indicate an improvement in participants’ understanding and skills in calculating COGS, as well as their ability to determine more accurate product pricing. Therefore, this program is expected to support more efficient and sustainable business management for PKH beneficiary MSMEs. ABSTRAK Program Keluarga Harapan (PKH) merupakan program bantuan sosial bersyarat dari pemerintah Indonesia yang bertujuan untuk menurunkan angka kemiskinan dan meningkatkan kesejahteraan masyarakat miskin. Salah satu wilayah penerima PKH adalah Kelurahan Krobokan, Kota Semarang, yang memiliki 9 kelompok PKH dengan sejumlah Keluarga Penerima Manfaat (KPM) yang menjalankan usaha mikro, kecil, dan menengah (UMKM). Namun, permasalahan utama yang dihadapi adalah rendahnya kemampuan pelaku UMKM dalam menghitung Harga Pokok Penjualan (HPP), sehingga berdampak pada ketidaktepatan penetapan harga jual, rendahnya daya saing produk, serta kurang optimalnya keberlanjutan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan pelatihan perhitungan HPP kepada UMKM penerima PKH di Kelurahan Krobokan agar mampu menentukan harga jual yang wajar, kompetitif, dan menguntungkan serta meningkatkan kemandirian ekonomi keluarga. Metode pelaksanaan yang digunakan adalah edukasi dan pelatihan secara langsung kepada kelompok mitra pada semester gasal tahun akademik 2025–2026. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam menghitung HPP serta kemampuan dalam menentukan harga jual yang lebih tepat. Dengan demikian, kegiatan ini diharapkan dapat mendukung pengelolaan usaha yang lebih efisien dan berkelanjutan bagi UMKM penerima PKH.

IMPLEMENTASI KEWIRAUSAHAAN BERBASIS LINGKUNGAN: PEMBUATAN LILIN AROMA TERAPI DARI LIMBAH MINYAK JELANTAH Tri Endang Yani; Totok Wibisono; Sujito Sujito
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8842

ABSTRAK Kewirausahaan berbasis lingkungan adalah konsep bisnis yang menekankan penggunaan inovasi dan kreativitas untuk mengatasi masalah lingkungan dan keberlanjutan. Pendekatan ini bertujuan tidak hanya bisnis yang menghasilkan keuntungan finansial, tetapi juga berdampak positif pada lingkungan. Peluang bisnis yang berbasis lingkungan diantaranya adalah daur ulang dan pengelolaan limbah. Minyak jelantah merupakan salah satu limbah yang dapat didaur ulang dan dimanfaatkan sebagai bahan baku suatu produk. Tujuan dari pengabdian kepada masyarakat ini adalah memberikan edukasi kepada masyarakat tentang kewirausahaan berbasis lingkungan dan memberikan pelatihan tentang pemanfaatan minyak jelantah menjadi lilin aromaterapi sebagai suatu peluang bisnis. Sasaran dari pengabdian kepada masyarakat ini adalah para pelaku UMKM di Kelurahan Rejosari Semarang Timur. Target yang ingin dicapai adalah masyarakat dapat memahami tentang kewirausahaan berbasis lingkungan, dan dapat menerapkannya sebagai suatu usaha yang menghasilkan keuntungan finansial. Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode sosialisasi, edukasi dan pelatihan. Hasil dari pengabdian kepada masyarakat ini adalah adanya peningkatan pengetahuan dan pemahaman tentang Kewirausahaan barbasis lingkungan, peningkatan semangat berwirausaha berbasis lingkungan, kesadaran terhadap lingkungan yang aman dari pencemaran dan peningkatan kemampuan mengelola limbah minyak jelantah menjadi produk yang bernilai ekonomis. Kegiatan ini diharapkan bisa membangkitkan ide-ide kreatif bagi para peserta pengabdian untuk berwirausaha berbasis lingkungan. ABSTRACT Environmentally based entrepreneurship is a business concept that emphasizes the use of innovation and creativity to address environmental and sustainability issues. This approach aims not only for businesses to generate financial profits, but also to have a positive impact on the environment. Environmentally based business opportunities include recycling and waste management. Used cooking oil is a type of waste that can be recycled and used as a raw material for a product. The purpose of this community service program is to educate the public about environmentally based entrepreneurship and provide training on utilizing used cooking oil into aromatherapy candles as a business opportunity. The target of this community service program is MSMEs in Rejosari Village, East Semarang. The target to be achieved is for the community to understand environmental-based entrepreneurship and be able to apply it as a business that generates financial profits. The methods of implementing community service program activities are socialization, education, and training. The results of this community service program are increased knowledge and understanding of environmental-based entrepreneurship, increased enthusiasm for environmental-based entrepreneurship, awareness of a safe environment from pollution, and increased ability to manage used cooking oil waste into products with economic value. This activity is expected to generate creative ideas for community service participants to become environmentally based entrepreneurs.

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