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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JURNAL EVALUASI PENDIDIKAN Jurnal Terapan Abdimas Jurnal Manajemen Pemasaran JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Patria : Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Law, and Education Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Indonesian Journal of Creative Business and Technology
Hastuti Naibaho
Universitas Pembangunan Jaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Daya Tarik Organisasi di Perusahaan E-Commerce dan Dampaknya Pada Niat Melamar Kerja Naibaho, Hastuti; Uscha, Cindy Malinda
Jurnal Ilmu Manajemen Vol. 13 No. 4 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n4.p920-932

Abstract

Globalization has significantly intensified business competition, with multinational corporations emerging as major contenders in increasingly open global markets. This development affects not only competition for consumers but also the competition to attract and retain competent employees with strong work ethics. E-commerce is a sector characterized by high market demand and a substantial contribution to current economic growth. Job seekers’ willingness to join a company is shaped by perceived organizational attractiveness. The study aims to analyze the influence of organizational attractiveness dimensions, including organizational attributes, experiences of responsibility, knowledge of results, and work meaningfulness, on job application intentions at e-commerce companies in Indonesia. A quantitative research method is used by using a survey. Data were collected through a Likert-scale questionnaire distributed online. The sampling technique used was purposive sampling, with 132 respondents. Data analysis was performed using multiple linear regression for hypothesis testing. The results show that organizational attributes, experiences of responsibility, and work meaningfulness have a positive and significant effect on job application intentions at e-commerce companies. In contrast, knowledge of results did not significantly influence job application intentions. This research provides theoretical contributions to the development of the literature on organizational attraction and person–organization fit, as well as practical contributions for e-commerce companies in designing recruitment strategies to build a competitive talent pool.
The Effect of Service Quality on Credit Life Insurance Customer Satisfaction Louhenapessy, Reinardo Simon; Naibaho, Hastuti
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3704

Abstract

The insurance industry in Indonesia has experienced steady growth; however, its insurance penetration rate remains relatively low compared with other Southeast Asian countries. Credit Life Insurance plays an important role in mitigating credit risk for financial institutions while providing financial protection for borrowers. In this context, service quality becomes a key determinant of customer satisfaction. This study aims to examine the effect of service quality on customer satisfaction in Credit Life Insurance using the Service Performance (SERVPERF) model within the Stimulus–Response theoretical framework. A quantitative explanatory design was employed with 159 insured in the Greater Jakarta area selected through purposive sampling. Data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that service quality explains 68.5% of the variance in customer satisfaction. Technology and Personalized Financial Planning show the strongest influence, while other dimensions—Assurance, Competence, Tangibles, and Corporate Image—demonstrate positive but relatively smaller effects. These findings highlight the growing importance of digital service capability and personalized financial services in shaping customer satisfaction in the modern insurance industry. The study contributes to extending SERVPERF application in the Indonesian life insurance context.
Organizational Adaptive Responses to External Pressures: Employee Perceptions in QMS and Non-QMS Organizations Chandra, Derwin; Jatmika Tisnasasmita, Bisma; Naibaho, Hastuti
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 4 No. 1 (2026): April
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v4i1.484

Abstract

This study examines differences in employee perceptions of organizational adaptive responses to external pressures between organizations with and without formal quality management systems (QMS). A quantitative comparative cross-sectional design was employed. Data were collected from 211 employees across QMS and non-QMS organizations in Indonesia using a 26-item closed questionnaire on a five-point Likert scale and analyzed via independent-samples t-tests. Four hypotheses were tested across regulatory, industry, customer pressure, and internal process adjustment dimensions. All four hypotheses were statistically supported (p < 0,001). QMS organizations consistently recorded higher mean scores, with the largest aggregate gap on regulatory pressure (Δ = 0.87) and the smallest on industry pressure (Δ = 0.27). Item-level analysis revealed that readiness for government inspection (TR5) produced the largest gap across all 26 items (Δ = 1.14), while two items, competitive pressure (TI3) and customer-related rule adjustment (RA4), showed negative gaps where non-QMS organizations scored marginally higher. This study extends open systems and institutional perspectives by demonstrating that QMS influences adaptive responses differently across pressure dimensions. The identification of negative-gap anomalies challenges linear assumptions in adaptation theory, suggesting that formal systems may trade consistency for flexibility in specific operational contexts.  This study examines differences in employees' perceptions of an organization's adaptive response to external pressures between organizations that have and do not have a formal quality management system (QMS).
Co-Authors Agustine Dwianika Avianti, Widya Bisma Jatmika Tisnasasmita Chandra, Derwin Dion Dewa Barata Endang Pitaloka Firmanto Adi Guntur Haludin Liefofid, Yosefina Mouria Viany Louhenapessy, Reinardo Simon Malinda Uscha, Cindy Sugiarto . Uscha, Cindy Malinda Veryco . Yohanes Totok Suyoto