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All Journal Jurnal Studi Manajemen Organisasi Sains Manajemen:Jurnal Manajemen UNSERA Jurnal INTECH Teknik Industri Universitas Serang Raya ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Ilomata International Journal of Management Jurnal Inovasi dan Kreativitas (JIka) Smart Society: Community Service and Empowerment Journal Jurnal Akuntansi Manajemen (JAKMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics, Entrepreneurship, Management Business and Accounting International Journal of Management Research and Economics Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Authentic Research Epaper Bisnis: International Journal Entrepreneurship and Management Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Fundamentum: Jurnal Pengabdian Multidisiplin Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship
Dr. Dhany Isnaeni D., S.E., M.M.1), Linda Daniati Melinda, S.S., M.Si.2)
Serang Raya University
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Transforming Plastic Waste into Ecobricks : Case Study at MAS Al Hidayah, Serang Regency Deni Sunaryo; Yoga Adiyanto; Dhany Isnaeni Darmawan; Hamdan Hamdan; Ahmad Firdaus
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 2 (2025): Mei : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i2.743

Abstract

This community service activity aims to increase students' awareness of plastic waste management by utilizing the bottle ecobrick method. The community service was carried out on April 28, 2025 at the Al Hidayah Private Islamic High School (MAS), Sukaratu Village, Cikeusal District, Serang Regency. This activity was attended by 112 students from classes 11A, 11B, 11C, and 11D. The implementation of the activity was carried out by Lecturers Deni Sunaryo and Yoga Adiyanto from Serang Raya University (UNSERA), with the assistance of KKM students group 50-2025. The methods used include socialization, ecobrick making training, and student participation evaluation. The results of the activity showed that students were able to understand the concept of ecobricks and produce bottle ecobricks that can be used for various purposes. This activity is expected to be the first step in managing plastic waste in the school environment.
Analysis of Factors Affecting Reporting Effectiveness in the Reporting Information System at Community Health Centers in Serang Regency Intan Ida Nahampun; Dhany Isnaeni Dharmawan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.341

Abstract

The effectiveness of reporting within the reporting information system at Community Health Centers (Puskesmas) is crucial for supporting data‑driven decision‑making, health‑program planning, and performance monitoring. Accurate and timely reporting enables healthcare administrators to analyze trends, allocate resources efficiently, and improve patient outcomes through evidence‑based interventions. This article analyzes the factors influencing reporting effectiveness at Puskesmas in Serang Regency, including technological, human‑resource, and organizational factors. The study employs a literature‑review and case‑analysis approach, highlighting challenges and offering recommendations to improve reporting effectiveness. The results indicate that limitations in infrastructure, staff competency, digital literacy, as well as management support and policy, are key factors that must be addressed to optimize the reporting system in Serang Regency’s Puskesmas. Technological barriers—such as inadequate hardware, software, and internet connectivity—often hinder the seamless collection and transmission of health data. Human‑resource challenges, including insufficient training and low digital literacy among staff, can lead to data‑entry errors and delays. Organizational factors—such as clear policies, standard operating procedures, and a supportive management culture—are also essential for sustaining high‑quality reporting practices. Furthermore, the integration of health informatics and continuous quality‑improvement initiatives can enhance the reliability and usability of reported data, ultimately supporting better health outcomes at the community level. The study concludes that a holistic approach—encompassing technological upgrades, ongoing staff development, and strong organizational leadership—is necessary to ensure the effectiveness and sustainability of reporting systems in primary‑healthcare settings.
The Influence of Accreditation, Promotion, and Brand Image on Enrollment Interest, Moderated by Cost, at Universities in Serang City Iman Hickmatullah; Dhany Isnaeni Dharmawan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.371

Abstract

This study aims to analyze the influence of students' perceptions of Accreditation (X1), Promotion (X2), and Brand Image (X3) on their Interest (Y) in registering, with Cost (Z) serving as a moderating variable. Data were collected from 399 respondents. The validity test results indicate that all research instruments are valid. Meanwhile, the reliability test results show that all variables have Cronbach's Alpha values ranging from "Good" to "Excellent," confirming their reliability. The study's findings reveal that Promotion and Cost are dominant factors with a positive and significant influence on interest in registering. Additionally, Accreditation also has a positive and significant effect on interest. In contrast, the Brand Image variable does not have a significant partial influence on interest. However, when considered simultaneously, Accreditation, Promotion, and Brand Image collectively have a significant impact on interest. The moderation test results demonstrate that Cost significantly moderates the relationship between Brand Image and Interest, indicating that the effect of Brand Image on interest is either strengthened or weakened by cost considerations. In conclusion, to attract prospective students, private universities should prioritize effective promotional strategies and manage perceptions of competitive costs, including the availability of scholarships. While brand image remains important, focusing on tangible benefits reinforced by cost factors will have a greater impact on prospective students' decisions.
Optimalisasi Pelatihan Daur Ulang Sampah Menjadi Gelar Karya di SD Negeri Purwakarta Cilegon Deni Sunaryo; Berliana Febriyanti; Dian Denta Alumi; Fahaina Izzatul Jannah; Ratu Bintang Apriliani; Yoga Adiyanto; Dhany Isnaeni Darmawan
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2024): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v1i2.218

Abstract

Waste is one of the biggest environmental problems in Indonesia. Based on data from the 2014 Central Statistics Agency (in Angga & Djunaidi, 2017) it shows that Indonesia produces around 187.2 million tons of waste / year and is in second place as the largest waste producer in the world. Waste not only comes from households but also from the school environment. If this waste is left unchecked, it can cause disease. This large amount of waste is also caused by people's lack of concern for the environment. Therefore, it requires an appropriate management strategy, one of which is through recycling. The waste recycling training aims to increase knowledge of dealing with plastic waste and develop the creativity of Purwakarta State Primary School teachers so that they are able to process waste into learning media as well as capital for students to understand learning more easily through waste recycling training. Implementation methods include environmental observation, problem identification, determining service activities, coordinating service activities with prospective participants, implementing training. The waste recycling training activity has been successful and running smoothly, able to develop creativity and increase teachers' knowledge regarding waste managent.
Sosialisasi Green Marketing dan Environmental Awareness bagi Kalangan Mahasiswa Dhany Isnaeni Dharmawan
Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Vol. 3 No. 3 (2025): September: Kolaborasi : Jurnal Hasil Kegiatan Kolaborasi Pengabdian
Publisher : Asosiasi Riset Ilmu Matematika dan Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kolaborasi.v3i3.578

Abstract

This community service activity aims to enhance students' understanding and awareness of the green marketing concept and the importance of environmental preservation. Through socialization activities conducted via seminars, interactive workshops, educational module distribution, and group discussions, students of the Management Study Program at Universitas Serang Raya gained insights into sustainable and environmentally friendly marketing practices. Evaluation results indicate a significant increase in students' comprehension of green marketing concepts and environmental awareness. Students also demonstrated active participation, presented creative ideas, and showed commitment to applying sustainability principles within the campus and surrounding communities. This activity contributes to fostering pro-environmental behavior, strengthening students' capacity as agents of change, and supporting the educational institution's role in sustainable development. The results of this service are expected to be an initial step for integrating green marketing and environmental awareness education into the curriculum and ongoing campus activities.
Brand Image and Purchase Decisions: Consumer Social Values in Green Marketing Adiyanto, Yoga; Ibrahim, Mukdad; Dharmawan, Dhany Isnaeni; Khofin, Kiki; Sunaryo, Deni
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.72674

Abstract

This study examines the relationship between brand image, consumer social values, and purchase decisions within the context of green marketing for electric motorcycles. Specifically, it explores how the Indonesian government’s vision for environmental sustainability aligns with consumer values and influences their purchase behavior. The research employs both qualitative and quantitative methods, collecting data through surveys and in-depth interviews to understand the key drivers behind consumer purchasing decisions for electric motorcycles in Indonesia. Findings indicate that consumers are increasingly considering environmental impact, alongside brand image, when making purchase decisions. Moreover, government policies promoting green initiatives further enhance consumer willingness to engage with electric motorcycle brands. This paper offers valuable insights for marketers looking to leverage green marketing strategies in the rapidly growing electric vehicle sector in Indonesia.
The Influence of Servqual and Technology Acceptance Model on Maxim Customer Satisfaction Achmad Fazi Alam; Dhany Isnaeni Dharmawan
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 11 No. 2 (2025): December
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/1intech.v11i2.11359

Abstract

The increasingly advanced and modern social and cultural development of society has led many people to prefer instant and practical things, such as online transportation. Digital technology has changed people's consumption patterns, including in the transportation industry. This study aims to analyze the influence of SERVQUAL and the Technology Acceptance Model (TAM) on maximizing customer satisfaction. The research employed a quantitative approach, distributing questionnaires to 400 respondents who were Maxim app users. Data analysis was performed using SPSS version 25, including validity and reliability tests, as well as multiple linear regression and path analysis. The results showed that Service Quality, Perceived Usefulness, and Perceived Ease of Use had a significant effect on Customer Satisfaction. Furthermore, Customer Satisfaction also significantly influences the intention to use. Directly, Perceived Usefulness and Service Quality were found to significantly influence Behavior intention to use, while perceived ease of use only significantly influenced behavior intention to use when mediated by customer satisfaction. These findings highlight the significance of service quality, perceived usefulness, and perceived ease of use in fostering customer satisfaction and loyalty among Maxim users.
Brand Awareness & Brand Image: Key Point Coffee's Success in Influencing Purchasing Decisions in Serang City Yoga Adiyanto; Dhany Isnaeni Darmawan; Deni Sunaryo; Iman Hickmatullah; Achmad Fazi Alam
Smart Society Vol. 5 No. 1 (2025): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v5i1.664

Abstract

The coffee industry in Indonesia, particularly in Serang City, has shown significant growth in recent years. This growth is driven by an increasing interest among the public in coffee as a lifestyle, as well as the emergence of various coffee brands, including Point Coffee, which has managed to maintain its position despite facing increasingly fierce competition. This study aims to analyze the influence of brand use and brand image on consumer purchasing decisions of Point Coffee in Serang City. This study uses a quantitative approach with a survey method, where primary data is collected through questionnaire distributed to consumers. Data analysis was carried out using Structural Partial - based Equation Modeling (SEM). Least Squares (PLS). The results of the study show that the brand use and brand image has a significant influence on purchasing decisions. Brand image was found to have more dominant influence than brand use in influencing purchasing decisions.These findings provide important insights for Point Coffee in development more effective marketing strategies, with a focus on strengthening brand image and increasing brand exposure in the market. This study also contribute to the development of literature on the influence of brand use and brand image in the coffee industry sector, especially in non-metropolitan areas.
Marketing Strategies for Traditional Batik Products: A Case Study of Baduy Batik Dhany Isnaeni Darmawan; Yoga Adiyanto; Deni Sunaryo; Achmad Fazi Alam; Iman Hickmatullah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1055

Abstract

Purpose – The purpose of this study is to analyze and formulate effective marketing strategies for Baduy Batik as a traditional cultural product in the contemporary fashion market while maintaining its cultural authenticity. The study examines the internal and external factors influencing the marketing performance of Baduy Batik and identifies strategic approaches to enhance its competitiveness. Design/methodology/approach – This study employs a qualitative case study approach. Data were collected through in-depth interviews with Baduy Batik artisans, business actors, and consumers. The collected data were analyzed using SWOT analysis to identify the key strengths, weaknesses, opportunities, and threats affecting the marketing of Baduy Batik and to formulate appropriate marketing strategies. Findings/Results – The findings indicate that the distinctive cultural identity of Baduy Batik represents its primary competitive advantage in the fashion market. However, limited market access, insufficient promotional activities, and consumer perceptions of Baduy Batik as an overly traditional product remain significant challenges. The study proposes an integrated marketing strategy that combines cultural storytelling, social media marketing, e-commerce utilization, and collaboration with fashion designers to expand market reach while preserving the traditional values embedded in the product. Originality/Value – This study contributes to the literature by demonstrating how traditional cultural products can adapt to contemporary market dynamics through innovative yet culturally sensitive marketing strategies. It also provides practical insights for artisans, policymakers, and business practitioners seeking to balance commercial development with the preservation of local cultural heritage.
Peran Kepuasan Pelanggan sebagai Variabel Mediasi dalam Hubungan Kualitas Pelayanan terhadap Citra Rumah Sakit: Sebuah Systematic Literature Review Yulianto, Ali; Dharmawan, Dhany Isnaeni
Journal of Authentic Research Vol. 5 No. 2 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/cx50jq61

Abstract

Di era modern ini, rumah sakit telah berevolusi dari sekadar fasilitas sosial menjadi entitas bisnis yang hidup dalam ekosistem persaingan yang ketat. Dalam menghadapi dinamika tersebut, kualitas pelayanan tidak lagi sekadar wujud pemenuhan prosedur medis, melainkan telah menjadi fondasi utama penentu keberhasilan institusi. Penelitian ini bertujuan untuk mengurai benang merah antara kualitas pelayanan, kepuasan pelanggan, dan citra rumah sakit melalui tinjauan literatur sistematis (Systematic Literature Review). Mengadopsi pedoman PRISMA guna meminimalisir bias, sebanyak 20 artikel empiris yang diterbitkan pada rentang 2021 hingga 2026 telah disaring dan disintesis secara komprehensif. Hasil penelaahan literatur menunjukkan konsensus yang selaras: kualitas pelayanan terbukti secara konsisten mendongkrak citra rumah sakit secara langsung. Lebih dari itu, kepuasan pelanggan hadir memainkan peran esensial sebagai variabel mediasi parsial. Kepuasan bertindak layaknya "jembatan emosional" yang mampu menerjemahkan layanan teknis dan prosedural menjadi rasa aman, percaya, dan dihargai di hati pasien. Menariknya, analisis lebih dalam mengungkap bahwa dimensi empati (empathy) dan ketanggapan (responsiveness) dari tenaga kesehatan adalah bentuk pelayanan yang paling mendominasi kepuasan pasien. Studi ini menyimpulkan bahwa untuk memahat citra yang berwibawa dan kredibel, rumah sakit tidak bisa lagi hanya mengandalkan kemegahan fasilitas fisik. Diperlukan pergeseran paradigma investasi yang memprioritaskan pengembangan kapasitas sumber daya manusia di garda terdepan, memastikan bahwa setiap interaksi medis selalu diiringi dengan sentuhan kemanusiaan dan komunikasi yang berempati
Co-Authors Abdul Fatah Achmad Fazi Alam Achmad Fazi Alam Achmad Fazi Alam Ahmad Firdaus Ahmad Firdaus Ahmad Firdaus, Ahmad Ahmad Zainuri Andi Yusuf andi Anisya Dwi Wulandari Kaya Berliana Febriyanti Deni Sunaryo, Deni Dian Denta Alumi Elly Watti Noorhan Fahaina Izzatul Jannah Hamdan Hamdan Hamdan, Hamdan Heddy Setiawan Ibrahim, Mukdad Iman Hickmatullah Iman Hickmatullah Iman Hickmatullah Intan Ida Nahampun Khofin, Kiki Melda Dwi Rahma Melynda Anggraini Nani Nani Nuphanudin, Nuphanudin P. Eko Prasetyo Ratu Bintang Apriliani Roza, Yanti Mulia Syamsudin Syamsudin Ujang Suhardi Yana Suryana Suryana Yoga Adiyanto, Yoga Yulianto, Ali Yuyun Taufik ZA, Saida Zainurossalamia Zulfa Fauziyah