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All Journal Journal of Business Strategy and Execution Journal The Winners International Research Journal of Business Studies (E-Journal) Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Ilomata International Journal of Management Ilomata International Journal of Management IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) International Research Journal of Business Studies
Rini Setiowati
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Understanding ICT Adoption Determinants among Indonesian SMEs in Fashion Subsector Setiowati, Rini; Hartoyo, Hartoyo; Daryanto, Heny K.; Arifin, Bustanil
International Research Journal of Business Studies Vol. 8 No. 1 (2015): April - July 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.8.1.47-57

Abstract

This paper investigates factors that affect the adoption of Information Communication and Technology (ICT) among SMEs in fashion subsector in Indonesia. This study adopts Technology, Organization, and Environment (TOE) framework which consist technological factors such as relative advantage, compatibility, complexity, trialability, observability; organizational factors such as owner/manager IT knowledge, owner/manager innovativeness;and environmental factors namely competitive pressure, market turbulence, and institutional intervention. A questionnaire-based survey was used to collect data from 204 SME owners/managers. The results show that under technological factors, compatibility, complexity, trialability, and observability significantly and positively influence ICT adoption. However, relative advantage and complexity have significant but negative influence on ICT adoption. Moreover, the organizational factors namely owner/manager’s knowledge and innovativeness also contribute significantly to the adoption. Furthermore, among three environmental factors, competitive pressure and institutional intervention are determinants that influence ICT adoption in SMEs, whereas market turbulence shows no significant contribution toward the adoption of ICT. This study provides valuable insights for government and policy makers as well as for SMEs owner/managers to develop strategies that promote and foster the adoption of ICT.
Co-Authors Adzania, Fajriah Hanika Arifin, Bustanil Arifin, Bustanil Candra, Halbet Dermawan Clarita, Ni Made Adelia Dhamatiyo, Revaldi Fernando, Antonius Hartoyo Hartoyo Heny K Daryanto Hery Santoso, Muhammad Maryanto, Syifa Muthia, Tsabita Indah Natalia Dermawan Ratih Ikha Permata Sari Royhana, Ajib Siagian, Sandra Louis Sudrajat, Angga Pramadista Susanti, Rahayu Fajri Tribowo Prakoso Yuniarti Utami, Eva Zainal Arifin zimbalist, shannon baladewa