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All Journal Journal of Business Strategy and Execution Journal The Winners International Research Journal of Business Studies (E-Journal) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Ilomata International Journal of Management Ilomata International Journal of Management IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) International Research Journal of Business Studies
Rini Setiowati
Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Role of Omni-channel Integration in driving Customer Satisfaction and Loyalty in Indonesia E-commerce Fernando, Antonius; Siagian, Sandra Louis; Muthia, Tsabita Indah; Setiowati, Rini
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5554

Abstract

The rapid growth in consumer expectations and the increasing demand for online shopping have necessitated the integration of distribution systems that can serve customers seamlessly across multiple channels. Despite its potential, implementing an effective omni-channel system presents various challenges, particularly in aligning operations with the values perceived by customers. Addressing this issue, the present study—titled “The Role of Omni-channel Integration in Driving Customer Satisfaction and Loyalty in Indonesia E-commerce”—seeks to contribute to the expanding literature on omni-channel strategies. Specifically, the study aims to empirically examine the relationships between omni-channel order fulfillment integration, integration quality, perceived omni-channel value, customer satisfaction, and customer loyalty. The data analysis uses the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) to explore these relationships. The findings indicate a positive relationship between omni-channel integration and customer satisfaction, while the quality of omni-channel integration is also positively associated with customer loyalty.
The Influence of Social Media Instagram and Fashion Trends on Consumptive Behavior With Fomo as a Mediator Among Followers of Instagram @SHOPEE_ID Radja Hadaya Cholifi, Zahran; Pasaribu, Wenni Gretha; Setiowati, Rini
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i2.63906

Abstract

This study aims to analyze the influence of Instagram usage and fashion trends on consumptive behavior among @Shopee_id followers, with Fear of Missing Out (FOMO) as a mediating variable. A quantitative research design was employed by collecting data from 383 Instagram followers of @Shopee_id. Data were analyzed using descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. The results indicate that Instagram usage and fashion trends significantly influence consumptive behavior, with FOMO acting as a strong mediator. Users who actively engage with fashion content and influencers on Instagram tend to exhibit higher levels of impulsive purchasing behavior driven by FOMO. This study contributes theoretically by developing a framework linking social media usage, fashion trends, and FOMO to consumptive behavior. Methodologically, it strengthens empirical evidence regarding psychological factors in digital consumerism. The findings highlight Instagram’s role in shaping consumer behavior and position FOMO as a critical mediating variable in online fashion purchasing decisions. Practically, the results provide insights for fashion brands and online retailers to leverage trending content and FOMO-based strategies, while also raising awareness of the psychological pressures associated with digital consumption.
THE ROLES OF SOCIAL MEDIA MARKETING, LIFESTYLE AND CONSUMER ETHNOCENTRISM IN ENHANCING BRAND AWARENESS AND PURCHASE INTENTION Marfi, Yanto; Permata, Ayu Wukir; Setiowati, Rini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1s3v3877

Abstract

This study examines the influence of social media marketing activities (entertainment, informativeness, trendiness, and interactivity), lifestyle, and consumer ethnocentrism on brand awareness, the effect of brand awareness on purchase intention and the mediating role of brand awareness in the relationship between those factors and consumers purchase intention in the Indonesian skincare market. A quantitative research approach was adopted, using primary data collected from 161 respondents. The proposed hypotheses were tested using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The findings reveal that entertainment, informativeness and trendiness significantly enhance brand awareness, whereas interactivity, lifestyle and consumer ethnocentrism do not exhibit significant effects. Additionally, brand awareness demonstrates a significant impact on purchase intention and serves as an effective mediator between entertainment, informativeness and trendiness and purchase intention. Overall, these results emphasize the strategic value of creating engaging, informative and trend-relevant social media content to strengthen brand awareness and stimulate consumer purchasing behavior within the skincare industry.
Co-Authors Adzania, Fajriah Hanika Arifin, Bustanil Arifin, Bustanil Candra, Halbet Dermawan Clarita, Ni Made Adelia Dhamatiyo, Revaldi Fernando, Antonius Hartoyo Hartoyo Heny K Daryanto Hery Santoso, Muhammad Marfi, Yanto Maryanto, Syifa Muthia, Tsabita Indah Natalia Dermawan Pasaribu, Wenni Gretha Permata, Ayu Wukir Radja Hadaya Cholifi, Zahran Ratih Ikha Permata Sari Royhana, Ajib Siagian, Sandra Louis Sudrajat, Angga Pramadista Susanti, Rahayu Fajri Tribowo Prakoso Yuniarti Utami, Eva Zainal Arifin zimbalist, shannon baladewa