Article Per Year (5 Year)
p-Index From 2020 - 2025
0.659
P-Index
This Author published in this journals
All Journal International Journal of Artificial Intelligence Research Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah International Journal of Social and Education (INJOSEDU)
Muhammad Bagus Adi Wicaksono
Universitas Sebelas Maret
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Transformation and Artificial Intelligence in Marketing for Startups Using a Customer Knowledge Management Approach Syech Idrus; Kamalina Din Jannah; Muhammad Bagus Adi Wicaksono; S. M. Parulian Tanjung; Fakhry Amin
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.786

Abstract

Startups that need a comprehensive approach to managing Knowledge Management (KM) in a digital context face a significant challenge in taking advantage of the opportunities presented by digital transformation and artificial intelligence (AI) technologies, which are reshaping marketing organizations. There is a pressing need for more strategic marketing expertise to drive business value creation, and digital transformation and AI technologies offer great promise to help businesses overcome obstacles, challenges in practical application, and this shortage. In this paper, we take a resource-centric look at a central question: how can young companies with few resources and few employees push digital transformation in marketing forward? Integrating the methods of Knowledge Management and Customer Relationship Management (CRM), as in Customer Knowledge Management (CKM), can be crucial to achieving this objective. This study uses a qualitative approach with descriptive methods to analyze the research results. This research reveals that companies with limited capabilities and resources can still adopt technological developments in conducting marketing. Marketing departments can benefit from the big data that AI provides by mining it for useful customer insights that can be used to bolster customer relationship management strategies. Organizational factors such as customer focus, a culture of collaboration and knowledge sharing, strategy and support from top management, an organized structure, and the integration of functions are crucial to the success of CKM in the business.
Kebijakan Lingkungan dalam Menanggapi Permasalahan Perubahan Iklim di Indonesia: Sebuah Tinjauan Integratif Getah Ester Hayatulah; Jamaluddin Mahasari; Muhammad Ihsan; Muhammad Bagus Adi Wicaksono; Syukra Alhamda
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 2 (2023): Birokrasi dan Pemerintahan di Daerah 11
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i2.28548

Abstract

Climate change can cause problems for humans if not handled properly. Therefore, the government as the authority needs to make policies in dealing with problems caused by climate change. This research then aims to look at the environmental policies that have been or can be implemented by the Indonesian government in overcoming the problem of climate change. This research will be carried out using a descriptive qualitative approach. The results of this study then found that in addition to national policies through the National Action Plan for Reducing Greenhouse Gas Emissions (RAN-GRK) and the Climate Change Adaptation Plan (RAN API), the Indonesian government also contributed to agreements and international cooperation to be able to overcome the impacts from climate change. Capacity building, technology transfer, and development of sustainable financing mechanisms are also important aspects of regional and international cooperation. Other policies that can be implemented by the Indonesian government are building education to increase public awareness and understanding of climate change and implementing information campaign initiatives to increase public participation in climate change mitigation and adaptation efforts.
LEGAL STRATEGIES IN INCREASING FOREIGN DIRECT INVESTMENT IN INDONESIA Erwin; Noorsidi Aizuddin Mat Noor; Muhammad Bagus Adi Wicaksono
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 4 (2024): July
Publisher : Pondok Pesantren Baitul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Increasing Foreign Direct Investment (FDI) is one of the top priorities for governments in many countries due to its crucial role in driving economic growth and development. In order to achieve this goal, effective legal strategies play an important role in creating a conducive investment environment. The research method used in this study is the literature research method. The results show that successful IALs are those that have successfully simplified their licensing procedures and adopted transparency in the regulatory process. In addition, the provision of strong legal protection of investor rights, including through intellectual property enforcement and fair and efficient dispute resolution mechanisms, has also been shown to increase foreign investor confidence. Therefore, an effective legal strategy in enhancing IAL should include a blend of process simplification, legal certainty, investor protection, and social responsibility to create an attractive investment environment for foreign investors.
Co-Authors Erwin Fakhry Amin Getah Ester Hayatulah Jamaluddin Mahasari Kamalina Din Jannah Muhammad Ihsan Noorsidi Aizuddin Mat Noor S. M. Parulian Tanjung Syech Idrus