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All Journal Sainteks Jurnal Ekonomi & Studi Pembangunan Jurnal Fokus Manajemen Bisnis JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Management and Business Insight
Hendro Setyono
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Peningkatan Kapabilitas Kewirausahaan Pinggiran: Pelatihan Digital Marketing untuk Wirausahawan HIDIMu Hananto, Mursid Wahyu; Setyono, Hendro; Nour, Azty Acbarrifha
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): Vol.5 No.2, April 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v5i2.889

Abstract

Marginal entrepreneurship refers to entrepreneurs who have structural and cultural barriers in utilizing access to maintain and develop their businesses. Barriers arise due to various factors such as gender bias, or having a disability. Entrepreneurs with disabilities have difficulty maintaining the sustainability of their businesses or developing them because physical limitations make it difficult to market their products or services. The community service team of Universitas Ahmad Dahlan (UAD) held a series of digital marketing trainings funded by the Ministry of Education, Culture, Research and Technology's DRTPM for entrepreneurs with disabilities who are members of the Muhammadiyah Disability Association (HIDIMu). The service aims to provide the ability for entrepreneurs with disabilities to independently expand their marketing reach so that they can get more potential consumers for their business activities. The service is carried out with stages of socialization, training, implementation, and mentoring. The results of the service activities show that entrepreneurs who previously relied on physical marketing now have the ability to market products digitally using various technologies and innovations from various online media. This ability reduces physical work and time to promote their businesses so that efficiency is achieved. Evaluation of the results of the community service showed an increase in understanding of marketing by 48%; management by 28%; digital marketing techniques by 56%; ability to apply digital marketing for entrepreneurial activities by 70%; and marketing reach by 89%. Overall, the community service activities have succeeded in increasing the entrepreneurial capabilities of HIDIMu members. The marketing reach extends beyond provincial boundaries, so that it can reach more potential consumers to increase the opportunity for transactions.
Lebih Cepat, Lebih Hemat, Lebih Untung: Efektivitas Teknologi Ultrasonik pada Budidaya Nila Red Bangkok di Pokdakan Rejoayu Okimustava; Moh. Toifur; Destri Ratna Ma’Rifah; Hendro Setyono; Bambang Sudarsono; Eko Susanto
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 4 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i4.2735

Abstract

The community service program on red Bangkok tilapia farming at Pokdakan Rejoayu aims to enhance members’ skills, production efficiency, and pest control through the application of ultrasonic technology. The main challenges faced by the partner group are limited technical knowledge, high feed costs, and frequent attacks from otters and herons. The program activities included socialization, training, application of ultrasonic devices, and continuous assistance. Preliminary results show an increase in members’ skills from 25% to 80%, representing a 55% improvement. The use of ultrasonic devices reduced pest attacks by 50–60% and increased the survival rate of fish from 60–65% to 75–80%. Growth performance also improved, with the harvest period shortened by approximately one month. In addition, the use of locally based self-produced feed reduced dependence on commercial feed by 20–30%, saving around IDR 1.5–2 million per cycle. Potential yields increased by 30–40%, while profits rose from IDR 3–4 million to IDR 5–6 million per cycle. These findings confirm that the program is effective and has the potential to deliver sustainable impacts on the welfare of the partner community.
Transformational leadership on work engagement: The mediating role of work-life balance Setyono, Hendro; Adawiyah, Wiwiek Rabiatul; Fitriani, Syifa
Jurnal Fokus Manajemen Bisnis Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v14i2.11678

Abstract

Implementing a suitable leadership style can increase work engagement. Work-life balance is necessary to support transformational leadership in improving work engagement. This study examines how transformational leadership affects work engagement, using work-life balance as a mediating factor. 44 respondents represent the study's sample, and the population focus is Yogyakarta Industry and Trade Agency employees. The study's findings show that transformational leadership positively influences work engagement. Work-life balance is positively influenced by transformational leadership. Work engagement is positively influenced by work-life balance. Transformational leadership and work engagement are mediated by work-life balance.
Green purchasing, green manufacturing, and eco-design: Impact on operational performance Setyono, Hendro; Bidayati, Utik; Khoirunnisa, Rikha Muftia; Prastowo, Indro
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1830

Abstract

Purpose-This study aims to determine the effect of green purchasing, green manufacturing, and eco-design on operational performance. By effectively managing these three environmentally friendly practices, it is hoped that the operational performance of batik micro, small, and medium enterprises can improve significantly. Methodology-The population in this study was micro, small, and medium enterprises producing batik in Yogyakarta, Indonesia. The sample was taken using purposive sampling technique with 122 respondents. The sample was distributed online and offline to micro, small, and medium enterprises producing batik in Yogyakarta. Respondent data were tested using Smart PLS 4.0 with a structural equation model approach covering validity testing, reliability testing, multicollinearity evaluation, and hypothesis testing. Findings-This study found that green purchasing and eco design have a positive impact on operational performance. Meanwhile, green manufacturing does not have a positive impact on operational performance. This condition occurs because most batik micro, small, and medium enterprises in Yogyakarta still face limitations in capital, technology, and resources, so that the manufacturing process cannot be implemented optimally. Research Limitations-This study has limitations due to the small number of respondents and the scope of the research, which focuses on batik micro, small, and medium enterprises in Yogyakarta, so the findings do not represent the green practices of batik micro, small, and medium enterprises in other regions. This research can be expanded to other regions to obtain different findings. Further research can add variables to the research model to predict operational performance. Novelty-This study analyzes the impact of environmentally friendly purchasing, environmentally friendly manufacturing, and environmentally friendly design on the operational performance of batik micro, small, and medium enterprises, which has rarely been researched. The results show the limitations of micro, small, and medium enterprises in implementing environmentally friendly manufacturing, while the effectiveness of operational performance is greatly influenced by the readiness and characteristics of the industrial sector.
Co-Authors A.A. Ketut Agung Cahyawan W Achmad Sudjadi Achmad Sudjadi Adabi, Azhar Ade Irawan Ade Irawan Agus Anhari Anhari, Agus Aniyati, Lisma Azhar Adabi Bambang Sudarsono Destri Ratna Ma'rifah Eko Susanto Fajar Ramadhan, Fajar Fitriani, Syifa Indro Prastowo Jannah, Siti Salma Miftahul Komarudin Komarudin Lita Ningrum Afriani Moh. Toifur Mulyana, Alo Rahmawati Mursid Wahyu Hananto Nour, Azty Acbarrifha Okimustava Pangesti, Winda Riduwan Riduwan, Riduwan Rina Kurniawati Suryono, Wisnu Tufiqiyah, Indria Dewi Utik Bidayati, Utik Widhiyanto, Galih Wisnu Suryono Wiwiek Rabiatul Adawiyah Yuliana, Monikka