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All Journal Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Al Ishlah Jurnal Pendidikan PRofesi Humas Nyimak: Journal of Communication PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Komversal: Jurnal Komunikasi Universal J-CEKI
Gustini, Leili Kurnia
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Journal : PRofesi Humas

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Cultural public relations approach to angklung bamboo musical instrument craft workshop activities Gustini, Leili Kurnia; Hidayat, Dasrun; Aulia, Ellena Fitri; Karamani, Dinar Dina
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.47212

Abstract

Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.
Image of sport tourism Kiara Artha Park Bandung Hidayat, Dasrun; Gustini, Leili Kurnia; Christin, Maylanny; Nur’aeni, Nur’aeni; Taufik, Reza Rizkina
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
Co-Authors Aulia, Ellena Fitri Dasrun Hidayat Dasrun Hidayat Dudi Rustandi Erliany Syaodih Handhika Perdhana Putra Haslina Halim Heddy Setiawan Karamani, Dinar Dina Lyndon, Novel Maylanny Christin Mega Puspa Dias Nur, Risti Nurul Fitriyani Nurul Fitriyani Nur’Aeni, Nur’Aeni Reza Rizkina Taufik Rieska Arsheila Sutama Rita Purwaningsih Rossy Rahmawati Fatimah Saputri, Almauri Slamet Mulyana Sukatno Krisbianto Sumarni, Teti