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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Jurnal Penelitian Teori & Terapan Akuntansi (PETA) E-JRM
Eris Dianawati
Universitas Islam Malang
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Gaya Kepemimpinan Dan Dukungan Organisasi Terhadap Organizational Citizenship Behavior (Perilaku Kewargaan) Pada Anggota PC IPNU-IPPNU Kabupaten Mojokerto Mohammad Khafid Al Ayyubi; Nur Hidayati; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this study is to ascertain the effect of Leadership Style and Organizational Support on Organizational Citizenship Behavior of IPNU-IPPNU PC Members in Mojokerto Regency. The research conducted in this study is quantitative a nature methodology, utilizing questionnaire distribution as the chosen technique. The study encompassed a population of 171 individuals, for sampling in the study using the slovin method as many as 63 respondents was selected for the research. The data collected were then subjected to analysis through the utilization of the SPSS version 25 software. The research has met the standards for validity and reliability. The techniques used for analyzing data in this study included conducting classical assumption test, multiple linear regression, hypothesis testing and the assessment of adjusted R square. The variables examined in this research encompassed leadership style and organizational support. The study’s outcomes indicated that both Leadership Style and Organizational Support variables collectively and individually impacted Organizational Citizenship Behavior. Keywords: Organizational Citizenship Behavior, Leadership Style and Organizational Support.
Pengaruh Digitalisasi Marketing, Brand Image, Dan Diferensiasi Produk Terhadap Keputusan Pembelian Produk Eiger Rizal Rahmatulloh; Pardiman Pardiman; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to examine how digital marketing, brand perception, and product distinctiveness impact the choices individuals make when purchasing Eiger products. The research employs a quantitative approach, and the sample selection utilizes purposive sampling guided by the Malhotra formula. This results in a total sample size of 95 partisipants. The data analysis methodology employed is quantitative, specifically employing multiple linear regression analysis. The data is subjected to simultaneous hypothesis testing (F-test) as well as partial hypothesis testing (t-test). The findings of the study indicate that both digital marketing and brand image, along with product differentiation, collectively and individually exert a positive and noteworthy influence on the purchasing decisions concerning Eiger products. Keywords: Marketing Digitalization, Brand Image, and Product Differentiation and Eiger Product Purchasing Decisions.
Pengaruh Self Efficacy, Komitmen dan Disiplin Kerja Terhadap Kinerja Pegawai Kelurahan di Kecamatan Lowokwaru Siti Mufidatun Kasanah; Budi Wahono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Human resources are needed for the development of an institution, occupy an important position. For determining the success of an institution, it needs to pay attention to its employee performance. To find out the findings, this study was conducted to know the effect of self efficacy, commitment and work discipline on the village official’s performance in Lowokwaru District. The research design was quantitative research that had a population with a total sample of 51 employees in the sub-district of Lowokwaru District that was drawn by using the slovin formula. Meanwhile, for analyzing the data, this research used multiple linear regression technique. From the research, it showed that this study indicated the variabels of self efficacy, commitment and work discipline that affect positively to the employee performance partially. Therefore, it can be concluded that the higher the self efficacy, commitment and work discipline, the better the employees will be in improving their performance. Keywords: Employee Performance, Self Efficacy, Commitment and Work Discipline
Analisis Kasus Rafael Alun Trisambodo Terhadap Kepatuhan Pelaporan SPT Tahun Pajak 2022 Nosilia Fristiani; Eris Dianawati
Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Vol. 8 No. 2 (2023): Juli 2023
Publisher : Program Studi Akuntansi - STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51289/peta.v8i2.737

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This study aims to determine the analysis of Rafael Alun Trisambodo's case on the compliance of tax return reporting for Tax Year 2022 for taxpayers registered with KPP Pratama Timika. The research method was carried out using a quantitative descriptive approach which was processed using statistical data analysis for the last three years and the number of taxpayers registered in that time span. Data collection techniques are carried out by means of documentation. The results found from this study are the effect of Rafael Alun Trisambodo's case on the level of compliance with reporting Annual Tax Returns of Taxpayers reported before maturity or on time at KPP Pratama Timika per Type of Submission Media for Tax Year 2022 which decreased by 10.46% from Tax Year 2021 for e-filling delivery media, then for e-form submission media decreased by 36.56% from in Tax Year 2021, Apart from the effects of the Rafael Alun Trisambodo case, there is also a policy from the Government that makes reporting with e-SPT media and manuals drop dramatically. As well as the case of Rafael Alun Trisambodo, it also affects the Compliance Ratio for the submission of Annual Taxpayer Tax Return reporting for the 2022 Tax Year at KPP Pratama Timika which also decreased from 24.88% in the 2021 Tax Year to 20.21% for e-filling delivery media, then for e-form submission media it decreased from 3.51% in the 2021 Fiscal Year to 2.02%, as well as e-SPT and manual submission media from 2.26% in the 2021 Fiscal Year to 0%.
Pengaruh Strategi Limited edition Product (Scarcity Effect) Dan Fear of Missing Out (FOMO) Terhadap Impulsive Buying Behavior Dengan Hedonic shopping motivation Sebagai Variabel Mediasi (Studi Pada Konsumen Rucas di Kota Malang) Nada Salsabila Sofia; Siti Asiyah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The increasing competition in the fashion industry encourages companies to implement marketing strategies that influence consumer behavior, particularly impulsive buying. This study aims to examine the effect of limited edition strategy and Fear of Missing Out (FOMO) on impulsive buying behavior, with hedonic shopping motivation as a mediating variable among Rucas consumers. This research employs a quantitative approach using a survey method. Data were collected from 72 respondents through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS).The results indicate that the limited edition strategy does not have a significant direct effect on impulsive buying behavior, while FOMO has a positive and significant effect on impulsive buying behavior. Furthermore, both limited edition strategy and FOMO have a positive and significant influence on hedonic shopping motivation. Hedonic shopping motivation also has a positive and significant effect on impulsive buying behavior. In addition, hedonic shopping motivation significantly mediates the relationship between limited edition strategy and impulsive buying behavior, as well as between FOMO and impulsive buying behavior. These findings suggest that emotional factors play a crucial role as a mechanism linking marketing stimuli to consumer behavioral responses.The implications of this study indicate that scarcity-based marketing strategies and psychological pressure will be more effective in encouraging impulsive purchases when they enhance consumers’ emotional experiences and enjoyment during shopping activities. Keywords: Limited edition, Fear Of Missing Out, Hedonic shopping motivation, Impulsive Buying Behavior, SEM-PLS
Pengaruh Lokasi Usaha Dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Konsumen Di AHASS Adi Jaya Motor Malang Nadzhira Auliya Masyhudi; Eka Farida; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study investigates the influence of business location and service quality on customer loyalty, with customer satisfaction as an explanatory variable, at AHASS Adi Jaya Motor Malang. The research is motivated by the growing competition in the motorcycle service industry, which requires authorized workshops to maintain customer loyalty through superior service performance. A quantitative associative approach was employed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. Data were collected through online questionnaires from 81 respondents selected using purposive random sampling. The findings indicate that business location and service quality have a positive and significant effect on customer satisfaction. Customer satisfaction also shows a positive and significant influence on customer loyalty. Furthermore, customer satisfaction plays an important role in explaining the relationship between business location and service quality with customer loyalty. These results suggest that a strategic and easily accessible location, supported by consistent and reliable service quality, contributes to positive customer evaluations and encourages repeat service usage. Therefore, AHASS Adi Jaya Motor Malang is advised to improve location accessibility, maintain customer comfort, and continuously enhance employee competence and service responsiveness to strengthen long-term customer loyalty. Keywords: Business Location, Service Quality, Customer Satisfaction, Customer Loyalty, AHASS.
Pengaruh Influencer Marketing Dan Brand Trust Terhadap Keputusan Pembelian Produk Skincare Glad2glow Dengan Minat Beli Sebagai Variabel Mediasi Di Kota Malang Nurul Ain Aqila; Siti Asiyah; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstrak This study examines the effect of influencer marketing and brand trust on purchasing decisions for Glad2Glow skincare products, with purchase intention as a mediating variable. A quantitative explanatory approach was employed involving 75 consumers of Glad2Glow skincare products in Malang City selected through purposive sampling. Data were collected using structured questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0. The findings reveal that influencer marketing does not significantly affect purchasing decisions, while brand trust has a positive and significant effect on purchasing decisions. Influencer marketing has a positive but insignificant effect on purchase intention, whereas brand trust significantly and positively influences purchase intention. Furthermore, purchase intention significantly and positively affects purchasing decisions. Mediation analysis indicates that purchase intention does not mediate the relationship between influencer marketing and purchasing decisions but successfully mediates the effect of brand trust on purchasing decisions. These results suggest that strengthening brand trust plays a more crucial role than influencer marketing in encouraging consumers to develop purchase intention and ultimately make purchasing decisions for Glad2Glow skincare products. Keyword: Influencer marketing, Brand trust, Purchase Intention, Purchase Decision
Pengembangan Bisnis Model Cnvas untuk Meningkatkan Pendapatan (Fotokopi Mandiri di Kabupaten Pasuruan) Afifatus Salwa; Eka Farida; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the implementation of the Business Model Canvas (BMC) and its contribution to increasing the revenue of Fotokopi Mandiri, a micro and small enterprise operating in Pasuruan Regency. The research focuses on examining the application of the nine core elements of the BMC, formulating revenue enhancement strategies, and evaluating the impact of BMC implementation on business revenue performance. A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, focus group discussions (FGD), and documentation. The informants consisted of the business owner, employees, and customers who were directly involved in business operations. The findings indicate that the implementation of the BMC supports more structured and systematic business management. Among the nine elements, four components—value proposition, Customer relationships, Channels, and revenue streams—play a dominant role in driving revenue growth. The application of the BMC positively influences business performance through improved operational efficiency, strengthened marketing strategies, enhanced service quality, and more effective resource utilization. Furthermore, BMC implementation contributes to business sustainability by increasing production capacity and supporting the adoption of digital technology in service delivery and promotion. Overall, this study demonstrates that the Business Model Canvas is an effective strategic tool for improving revenue performance and ensuring the sustainability of micro-scale service enterprises, particularly in the photocopy and printing service sector. Keywords: Business Model Canvas, Revenue Growth, Micro And Small Enterprises, Photocopy Services, Business Sustainability
Pengaruh Harga, Lokasi, Dan Variasi Produk Terhadap Loyalitas Pelanggan Nice So Cabang Tlogomas Kota Malang Fizzaki Faris Alim; Achmad Agus Priyono; Eris Dianawati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The recovery of Indonesia’s retail sector after the pandemic has shown a positive trend, driven by increased household consumption and economic activity. Due to the increased competition, businesses must increase customer loyalty as a critical component of their long-term viability.. This study aims to analyze the effect of price, location, and product variety on customer loyalty at Nice So Tlogomas Branch. A quantitative approach was employed, with data collected through questionnaires distributed to 95 respondents who had made at least two purchases. The data were analyzed using multiple linear regression with SPSS. The results indicate that partially, price, location, and product variety each have a positive and significant effect on customer loyalty, with product variety emerging as the most dominant variable. Simultaneously, all three variables significantly influence customer loyalty, as evidenced by an F-test significance value of 0.000 (less than 0.05). Furthermore, the coefficient of determination (Adjusted R²) of 0.609 shows that 60.9% of customer loyalty variation  is explained by these variables, while the remaining 39.1% is influenced by other factors not included  in the model. These findings suggest that competitive pricing, strategic and accessible locations, and diverse, relevant product offerings play a crucial role in enhancing customer satisfaction and fostering long-term customer loyalty in the retail sector.. Keywords: Customer Loyalty, Price, Location, Product Variety, Modern Retail
Implementasi E-Commerce untuk Pengembangan Market Produk Kewirausahaan Mahasiswa Alexius Endy Budianto; Didik Iswahyudi; Eris Dianawati
Jurnal Pemberdayaan Masyarakat Vol 5 No 2 (2020): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v5i2.5010

Abstract

The development of student entrepreneurship at the University of Kanjuruhan Malang is starting to show results. This is very supportive of government programs in their development in line with increasing economic growth. Furthermore, it has an impact on student entrepreneurial actors to be more creative and innovative in effective marketing strategic planning. Most entrepreneurial students have difficulty developing because they do not understand how to market a product effectively, display product packaging attractively so that it has high selling value and manages their business well. On this occasion, we aim to provide solutions through the Entrepreneurship Development Program of the University of Kanjuruhan Malang which collaborates with micro, small and medium enterprises (MSMEs) in Malang City and Regency, in the form of a digital marketing strategy, namely e-commerce. The method we use in this activity is conducting workshops by forming student groups according to their target products and market reach, and providing assistance to these student groups. The investment that we provide is in the form of e-commerce applications. The results of the investment show a significant change in marketing among entrepreneurial students at Kanjuruhan University of Malang.
Co-Authors Achmad Agus Prioyono Achmad Agus Priyono Afifatus Salwa Budi Wahono Budianto, Alexius Endy Didik Iswahyudi Eka Farida Fairuz Dary Hanif Fizzaki Faris Alim Galih Dewa Nabilla Hafidh Jeni Susyanti Miswati Miswati Mohammad Khafid Al Ayyubi Mohammad Rizal Muhammad Habibi Rohman Zulkarnaen Nada Salsabila Sofia Nadzhira Auliya Masyhudi Nosilia Fristiani Nur Hidayati Nurhidayah Nurhidayah Nurul Ain Aqila Nurzakiah Ahmad Pardiman Pardiman Rizal Rahmatulloh Ronny Malavia Mardani Shabilla Nur Azizah Fauzy Shafa Aurelia Azzahra Siti Asiyah Siti Mufidatun Kasanah Usi Apriliani Wiyodiningrum Eka Nurazizah Yuzril Hanafi Aryanata