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All Journal Jurnal Ilmiah Edunomika (JIE) Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Jurnal Bisnis, Manajemen, dan Akuntansi JAMER International Journal of Business and Quality Research
Hartirini Warnaningtyas
Universitas Merdeka Madiun
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Promosi Digital, Kepercayaan Konsumen, Dan Pengalaman Pelanggan Terhadap Volume Penjualan Pada Dapur Gendis Madiun Dina Nur Halisa; Mintarti Indartini; Hartirini Warnaningtyas
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i1.207

Abstract

The objectives of this study are (1) to partially analyze the influence of digital promotion, consumer trust, and customer experience on sales volume at Dapur Gendis Madiun. (2) simultaneously analyze the influence of digital promotion, consumer trust and customer experience on sales volume at Dapur Gendis Madiun.. The population in this study is female consumers in the Gendis Kitchen aged 15-18 years. The sample from this study is 96 samples, with 60 samples coming from filling out questionnaires online, and 36 filling out questionnaires in person. The type of research used is associative quantitative, with data collection techniques through questionnaires and interviews. The results of the research show that (1) partially affect digital promotion, consumer trust, and customer experience affect the sales volume at Dapur Gendis Madiun. (2) simultaneously affect digital promotion, consumer trust, and customer experience on sales volume at Dapur Gendis Madiun. (3) Customer experience proved to be the most dominant factor in influencing sales volume at Dapur Gendis Madiun.
Pengaruh Fasilitas Wisata, Harga, Dan Aksesibilitas Terhadap Minat Berkunjung Ulang Pada Desa Wisata Brubuh Kecamatan Jogorogo Hasna Aqilah Junila Putri; Hartirini Warnaningtyas; Mintarti Indartini
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Jurnal EKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v14i2.261

Abstract

Indonesia is a country with a diverse range of natural and man-made tourist attractions. From a tourism perspective, our country boasts numerous attractions, some of which are unmatched by other countries. This study aims to determine the influence of tourist facilities, price, and accessibility on revisit intention at Brubuh Tourism Village, Jogorogo District. The research method used was quantitative. The sample was determined using purposive sampling with a sample size of 100 respondents. Data collection used an online questionnaire using Google Forms. Data analysis used multiple linear regression analysis. The results of the study indicate that: 1) Tourism facilities (X1) have a partial effect on revisit interest in Brubuh Tourism Village, Jogorogo District, 2) Price (X2) has a partial effect on revisit interest in Brubuh Tourism Village, Jogorogo District, 3) Accessibility (X3) has a partial effect on revisit interest in Brubuh Tourism Village, Jogorogo District, 4) Tourism facilities, price, and accessibility simultaneously influence revisit interest in Brubuh Tourism Village, Jogorogo District.
Influence of Work Ethos, Communication, and Work Motivation on the Work Discipline of Employees in the Traffic Division of the Ngawi Regency Transportation Department Aan Wahyudi; Ahadiati Rohmatiah; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4303

Abstract

The success of public sector organizations is heavily dependent on human resources, where employee work discipline serves as a core indicator of professionalism and service quality. This study aims to analyze the influence of work ethos, communication, and work motivation on employee work discipline within the Traffic Division of the Ngawi Regency Transportation Department. Pre-research observations indicated various discipline challenges, including tardiness, suboptimal field performance, and coordination gaps. Through rigorous paraphrasing of academic literature, this study establishes that work ethos reflects an individual's ethical commitment, organizational communication acts as the medium for operational alignment, and motivation provides the behavioral drive necessary to achieve performance standards. The results of this study are expected to offer strategic insights for regional governments in enhancing bureaucratic performance and public service delivery.
Influence of Compensation, Work Culture, and Work Environment on Employee Performance: Evidence from the Department of Transportation of Ngawi Regency Budiarti; Mintarti Indartini; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study empirically examines the partial and simultaneous effects of compensation, work culture, and work environment on employee performance within a local government institution characterized by a high-mobility, dual-workload operational setting. Employing a quantitative causal-associative design, data were collected from 109 active civil servants at the Department of Transportation of Ngawi Regency. The sample was determined using Slovin's formula and selected via proportionate stratified random sampling to ensure representative distribution across diverse operational divisions. Data were gathered using a Likert-scale questionnaire and analyzed using multiple linear regression via IBM SPSS Statistics. The findings indicate that compensation, work culture, and work environment exert a positive and statistically significant influence on employee performance, both partially and simultaneously. Furthermore, compensation emerges as the most dominant determinant of performance in this context. The results suggest that to maintain public service integrity and operational stamina, bureaucratic institutions must prioritize equitable financial and non-financial compensation schemes alongside a cohesive organizational culture and supportive physical infrastructure.
PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH (E-WOM) DAN PRICE AFFORDABILITY TERHADAP MINAT BELI KULINER PADA AKUN INSTAGRAM @MADIUNNGEMIL Fatika Fakhrunnisa; Tatik Mulyati; Hartirini Warnaningtyas
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19876

Abstract

This study aims to analyze the influence of content marketing, electronic word of mouth (e-WoM), and price affordability on culinary purchase interest through the Instagram account @madiunngemil, a social media platform focused on promoting and recommending local culinary businesses in Madiun City and its surrounding areas. The rapid development of digital marketing and the increasing use of social media have significantly influenced consumer behavior in seeking culinary information and recommendations. This research employed a quantitative approach using purposive sampling techniques. Data were collected through questionnaires distributed to students of Universitas Merdeka Madiun who actively use Instagram and have accessed the @madiunngemil account. The data were analyzed using multiple linear regression with the assistance of JASP software. The findings revealed that content marketing, e-WoM, and price affordability positively and significantly influence purchase interest both partially and simultaneously. Furthermore, content marketing was identified as the most dominant variable affecting purchase interest. These results suggest that attractive content, positive consumer reviews, and affordable pricing strategies can effectively increase consumers’ culinary purchase interest among students.
Influence of Work Motivation, Workload, and Job Stress on Volunteer Performance at the Adzkia Nugraha Nutrition Fulfillment Service Unit in Madiun Regency Yonathan Febriyan Hartoyo; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3944

Abstract

Volunteer performance is crucial for the success of social and humanitarian organizations, yet maintaining their consistency poses a unique challenge compared to paid employees. While previous studies have extensively examined human resource factors in profit-oriented sectors, empirical evidence regarding the predictors of volunteer performance remains sketchy. Therefore, this study examines the predictive role of work motivation, workload, and job stress on volunteer performance at the Adzkia Nugraha Nutrition Fulfillment Service Unit (SPPG) in Madiun Regency. A quantitative research design was adopted, and data were collected from 132 participants selected using the Slovin formula. Data were analyzed using multiple linear regression, incorporating partial (t-test) and simultaneous (F-test) evaluations. The results demonstrated that work motivation partially had a positive and significant effect on volunteer performance. Conversely, workload and job stress showed a significant negative effect on performance. Furthermore, the simultaneous evaluation revealed that work motivation, workload, and job stress collectively significantly predicted volunteer performance. The model accounted for 39.2% of the variance in volunteer performance (Adjusted R2 = .392). The study concludes that intrinsic work motivation is the primary driver of volunteer performance, whereas excessive workload and high stress significantly hinder their contributions even in this specific non-profit context. The study recommends that organizational stakeholders focus on strategies that foster volunteer motivation, such as non-financial appreciation, to sustain service effectiveness. the primary driver of volunteer performance, whereas workload and stress do not significantly hinder their contributions.
Online Purchase Decisions Through the Shopee Application in Madiun in Terms of Free Shipping, Trust, and Online Customer Reviews Dicky Dian Nugraha; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3945

Abstract

The rapid growth of e-commerce has intensified market competition, making consumer purchase decisions a critical focal point for digital platforms. This study examines the predictive role of free shipping, trust, and online customer reviews on online purchase decisions among Shopee application users in Madiun, Indonesia. A quantitative associative research design was adopted, and a purposive sampling technique was utilized to select 100 respondents who are active Shopee users. Data were collected using a validated questionnaire featuring a 5-point Likert scale and analyzed using multiple linear regression to test the hypotheses. The results demonstrated that free shipping, trust, and online customer reviews simultaneously predicted online purchase decisions, accounting for 69.4% of the variance, R² = .694, F = 75.929, p < .001. Furthermore, partial hypothesis testing revealed that free shipping (β = .182, p = .014), trust (β = .229, p = .005), and online customer reviews (β = .528, p < .001) each emerged as significant independent predictors of purchase decisions. The study concludes that all three variables significantly contribute to driving online purchase decisions among the study participants. The study recommends that e-commerce stakeholders should proactively optimize free shipping promotions, strengthen transactional trust, and maintain credible customer reviews to stimulate consumer purchasing behavior.
The Influence of Store Layout, Product Display, and Inventory Control on Operational Efficiency at MR.DIY Ngawi and Magetan Branches Naufal Sandya Sabilillah; Hartirini Warnaningtyas; Muhammad Imron
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4643

Abstract

Operational efficiency has remained a major concern in the modern retail industry due to intense business competition and the ongoing need to optimize operational costs. While previous studies have separately addressed individual commercial strategies, integrated structural assessments of retail management factors remain sketchy. Therefore, this study examines the predictive role of store layout, product display, and inventory control on operational efficiency at MR.DIY Ngawi and Magetan branches. A quantitative explanatory research design was adopted, while a total saturation census sampling technique was used to select the study population consisting of 30 active employees. Two validated questionnaires were used to collect data from the participants and analyzed using multiple linear regression analysis to test research hypotheses at the level of significance. The result demonstrated that store layout, product display, and inventory control significantly correlated with operational efficiency among study participants, with an Adjusted R Square of 0.881 and an F value of 72.47 at p less than 0.001. Furthermore, store layout (B = 0.493, p = 0.001) and inventory control (B = 0.594, p = 0.001) significantly predicted operational efficiency, whereas product display did not demonstrate a significant partial effect (B = -0.111, p = 0.284). The study concludes that store layout and inventory control significantly contributed to operational efficiency among the study participants. The study recommends that retail stakeholders and store managers should take proactive measures to maintain retail space layouts and execute strict stock control systems to minimize waste and ensure sustained operational efficiency.
The Influence of Price, Promotion, and Digital Lifestyle on Online Shopping Frequency on E-Commerce Platforms (Case Study on Gen Z Students of the Faculty of Economics at Universitas Merdeka Madiun) Deva Satya Pradana; Muhammad Imron; Hartirini Warnaningtyas
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): April-June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.4644

Abstract

The rapid development of information and communication technology has increased the use of e-commerce platforms for online shopping activities. Generation Z is a group with a high level of technological adaptation, making online shopping an integral part of their daily lives. This study aims to analyze the influence of price, promotion, and digital lifestyle on the online shopping frequency of Generation Z students at the Faculty of Economics, Universitas Merdeka Madiun. This research employed a quantitative method with a causal associative approach. The sample consisted of 133 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that price has a positive and significant effect on online shopping frequency (t = 4.794; sig. = 0.000). Promotion also has a positive and significant effect on online shopping frequency (t = 3.943; sig. = 0.000). In contrast, digital lifestyle does not have a significant effect on online shopping frequency (t = 1.219; sig. = 0.225). Simultaneously, price, promotion, and digital lifestyle significantly influence online shopping frequency (F = 92.157; sig. = 0.000). The Adjusted R Square value of 0.674 indicates that 67.4% of the variation in online shopping frequency can be explained by the three independent variables. The study concludes that price and promotion are significant factors influencing online shopping frequency, while digital lifestyle does not have a significant partial effect. Price is the most dominant factor affecting students’ online shopping frequency.
Co-Authors Aan Wahyudi Affan Nailul Fajar Alwani Ahadiati Rohmatiah Ahadiati Rohmatiah Budiarti Choirum Rindah Istiqaroh Choirum Rindah Istiqaroh Deva Satya Pradana Dhana Berlyan Reksa Dewa Dicky Dian Nugraha Dina Nur Halisa Djuwitawati Ratnaningtyas Endang Edi Rahaju Fahmi Maulana Rahmatulloh Fatika Fakhrunnisa Hasna Aqilah Junila Putri Meyliana Mega Putri Nareswari Mintarti Indartini Muhammad Imron Mutmainah . Naufal Sandya Sabilillah Rizki Wakid Khasbulloh Samsu Anhari Faujianto Tatik Mulyati Windy Rizki Amalia Yonathan Febriyan Hartoyo Zulaikhok Nuraini