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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Politica Dinamika Masalah Politik Dalam Negeri dan Hubungan Internasional International Journal of Media and Communication Research Innovative: Journal Of Social Science Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Informasi Pengabdian Masyarakat The Eastasouth Journal of Information System and Computer Science Journal of Innovative and Creativity Journal of Dialogos Journal of Dialogos
Ihsan Suri
Fakultas Ilmu Komunikasi Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Effectiveness of Government Communication in Delivering Public Policy on Social Media Dwi Siyamsih; Muhamat Arif Afandi; Ihsan Suri
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sycdg691

Abstract

This study aims to analyze the effectiveness of government communication in conveying public policies through social media. The method used is a descriptive qualitative approach with data collection techniques in the form of content analysis of official social media accounts of government agencies, in-depth interviews with key informants, and online observation of public involvement. The results of the study indicate that the effectiveness of government communication on social media still varies between agencies, influenced by communication strategies, language styles, and forms of content presentation. Policy messages are often delivered formally and less communicatively, so they are not fully understood by the public. Two-way interaction is also still limited, resulting in low responsiveness to public comments and questions. Supporting factors for communication effectiveness include the professionalism of the management team, consistency of uploads, and the use of attractive visual content. Meanwhile, the obstacles faced include low digital literacy of the apparatus, limited communication budget, and the absence of standard digital communication guidelines. This study recommends the need for a more humanistic and participatory communication approach so that the delivery of public policies can be more effective and impactful.
Co-Authors Afandi, Muhamat Arif Agustina, Anna Aji Patria Perkasa, Arsenius Wisnu Akib, Syubhan Arsenius Wisnu Aji Patria Perkasa Dwi Siyamsih Halim, Umar Judijanto, Loso Muhamat Arif Afandi Nurul Hidayat Sabalius Uhai Siyamsih, Dwi Suci, Perwita Umar Halim