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Effectiveness of Government Communication in Delivering Public Policy on Social Media Dwi Siyamsih; Muhamat Arif Afandi; Ihsan Suri
Journal of Dialogos Vol. 2 No. 2 (2025): Journal of Dialogos - May
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/sycdg691

Abstract

This study aims to analyze the effectiveness of government communication in conveying public policies through social media. The method used is a descriptive qualitative approach with data collection techniques in the form of content analysis of official social media accounts of government agencies, in-depth interviews with key informants, and online observation of public involvement. The results of the study indicate that the effectiveness of government communication on social media still varies between agencies, influenced by communication strategies, language styles, and forms of content presentation. Policy messages are often delivered formally and less communicatively, so they are not fully understood by the public. Two-way interaction is also still limited, resulting in low responsiveness to public comments and questions. Supporting factors for communication effectiveness include the professionalism of the management team, consistency of uploads, and the use of attractive visual content. Meanwhile, the obstacles faced include low digital literacy of the apparatus, limited communication budget, and the absence of standard digital communication guidelines. This study recommends the need for a more humanistic and participatory communication approach so that the delivery of public policies can be more effective and impactful.
Transformasi Komunikasi Publik di Era Digital: Kinerja Humas LPDB-KUMKM melalui Jurnal Dana Bergulir Ihsan Suri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4118

Abstract

Penelitian ini mengkaji kinerja humas dalam proses produksi Jurnal internal Dana Bergulir yang diterbitkan oleh Lembaga Pengelola Jurnal Dana Bergulir Koperasi dan Usaha Mikro, Kecil, dan Menengah (LPDB-KUMKM) di bawah Kementerian Koperasi RI. Jurnal internal tersebut berfungsi sebagai media komunikasi strategis untuk menyampaikan informasi program, kebijakan, serta aktivitas kelembagaan kepada publik internal maupun eksternal. Studi ini menggunakan pendekatan kualitatif fenomenologi, dengan data diperoleh melalui wawancara mendalam, observasi partisipan, dan analisis dokumen. Hasil penelitian menunjukkan bahwa produksi jurnal mengikuti tahapan manajemen humas (Cutlip & Center), meliputi perencanaan, pelaksanaan, monitoring, dan evaluasi. Temuan menegaskan peran humas tidak sekadar teknis penulisan, melainkan juga strategis dalam membangun citra institusional. Namun, terdapat kendala berupa keterbatasan sumber daya manusia, minimnya dukungan manajerial, dan rendahnya apresiasi terhadap fungsi humas dalam struktur organisasi. Artikel ini memberikan kontribusi konseptual terhadap literatur komunikasi publik, khususnya terkait peran humas pemerintah dalam era digitalisasi komunikasi.