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All Journal Pixel : Jurnal Ilmiah Komputer Grafis Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat J-DEPACE (Journal of Dedication to Papua Community) Jurnal Pengabdian Masyarakat International Journal of Graphic Design
Edy Jogatama Purhita
Universitas Sains Dan Teknologi Komputer
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Nursing Social Sciences Other

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Journal : International Journal of Graphic Design

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Evaluating the Effectiveness of Interactive Multimedia in Boosting Brand Equity: A Case Study of Visual Communication Design Programs Purhita, Edy Jogatama; Rudjiono, Daniel
International Journal of Graphic Design Vol. 2 No. 2 (2024): December: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ijgd.v2i2.2109

Abstract

This study focuses on strengthening brand equity in the Visual Communication Design (VCD) study program at higher education institutions by implementing interactive multimedia. The background of the problem lies in the importance of branding innovation in addressing the increasing competition in the education sector. The purpose of this research is to evaluate the impact of interactive multimedia on four dimensions of brand equity: brand awareness, brand loyalty, perceived quality, and brand associations. The methodology employed involves a mixed quantitative and qualitative approach. Data was collected through a survey of 100 respondents using a Likert-scale-based questionnaire and in-depth interviews with relevant participants. A paired t-test was used to analyze changes in brand equity perceptions before and after implementing interactive multimedia. The results show a statistically significant increase in brand awareness by 20% (p < 0.01), brand loyalty by 25% (p < 0.01), perceived quality by 18% (p < 0.01), and brand associations by 19% (p < 0.01). These findings provide practical contributions to higher education institutions by demonstrating that interactive multimedia is not merely a communication tool but an effective strategy for building emotional engagement with audiences and enhancing institutional reputation. Furthermore, qualitative insights highlight the role of interactive multimedia in fostering deeper emotional connections and improving perceptions of quality. This research supports adopting technologies like Augmented Reality (AR) and Virtual Reality (VR) to enrich future learning experiences. Continuous implementation and innovation in interactive content are also necessary to remain relevant and competitive in the dynamic education market.
Company Profile Printing As A Media To Support Promotion And Information For Digital Printing Resolution Companies Yudha Ardianto; Edy Jogatama Purhita
International Journal of Graphic Design Vol. 1 No. 2 (2023): December: International Journal of Graphic Design
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital printing resolution using promotional media and information there are still obstacles, where promotional activities and information use round tags and only from word of mouth, this causes promotional and information media using business cards to have limitations in conveying information and word of mouth is felt to be outdated. era. Writer interested stage study To use help in increase media quality promotions and company information . Development model used​ that is research and development (Research and Development / R&D) and in development software application use Language programming Corel Draw and Adobe Photoshop. The research results obtained form company profile book Which can be used as a promotional and information media compete in this era now and can deliver sufficient information​ as Power attract candidates​ consumer . Based on the results of a questionnaire conducted on 30 respondents, the information aspect received a score of 447 , namely enter in category “ very agree ”, on aspects promotion get score 334 ie enter in category “ very agree ”, on aspects design get score 323 ie enter in category “ very agree ”, so the research results show “ very agree ” printed company profile created researcher Can used as promotional and information media on digital printing resolution .
Co-Authors Agus Priyadi Agustinus Budi Santoso Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zainudin Ahmad Zainudin Ahmad Zainudin Andriana, Myra AnthoniusTyas Adi Pratama Auliya Silvi Rahmawati Ayyub Hamdanu Budi Nurmana Mulyana Slamet Daniel Rudjiono Dewi Widyaningsih Dewi Widyaningsih Edwin Zusrony Endang Kustami Erwan Nur Hidayat Greget Widhiati H.B.N.MS, Ayyub Haris Setyawan Haryo Kusumo Ida Hendriyani Indra Ava Dianta Jarot Dian Susatyono Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Magriyanti, Arie Atwa Reni Veliyanti Santi Widiastuti Sarwo Nugroho Siti Kholifah Siti Kholifah Tantik Sumarlin . Widya Ariyani Yudha Ardianto Yuli Fitrianto