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All Journal Jurnal Ilmiah Telaah Manajemen Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Elkom: Jurnal Elektronika dan Komputer Jurnal Sistem Informasi dan Informatika (SIMIKA) Jurnal Teknologi Informasi dan Komunikasi Teknik: Jurnal Ilmu Teknik dan Informatika INFORMATIKA Dinamika Jurnal Ilmiah Sistem Informasi dan Ilmu Komputer Jurnal Publikasi Ilmu Komputer dan Multimedia Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Journal of Economics and Social Sciences Community: Jurnal Pengabdian Pada Masyarakat Jurnal Abdimas Indonesia Jurnal Mahasiswa Kreatif Jurnal Ilmiah Sistem Informasi
Haris Ihsanil Huda
Universitas Sains Dan Teknologi Komputer
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : Dinamika

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ANALISIS PERAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN EFISIENSI PEMASARAN wulandari, Dyah Ayu; Munifah, Munifah; Huda, Haris Ihsanil; Wardi, Agustinus
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v5i2.826

Abstract

The rapid development of information technology (IT) in the digital age has brought significant changes to various aspects of life, including the business world. IT not only makes it easier for people to carry out their daily activities, but also contributes greatly to data management and the delivery of relevant, fast, and accurate information. One of the tangible impacts of IT development can be seen in the field of marketing. The transition from traditional marketing to digital marketing enables companies to reach a broader market with moreefficient costs and more targeted strategies. Social media and digital platforms such as e-commerce have become effective tools for expanding product distribution, enhancing communication with consumers, and streamlining businessoperations. Digitalization also presents opportunities for innovation and economic growth through the use of electronic payment systems and internet-based business management. Therefore, the integration of information technology into marketing strategies is a crucial factor in creating competitiveadvantages and operational efficiency in the modern era. Keywords: Information Technology, Digital Marketing, E-commerce, Business Efficiency, Digitalization.
Co-Authors Ahmad Ashifuddin Aqham Ahmad Ashifudin Aqham Ahmad Asifuddin Azani Fajri, Laksamana Rajendra Haidar Bagus Sudirman Bagus Sudirman Dania Lil Wafie Dendy Kurniawan Dendy Kurniawan Dendy Kurniawan Dieta Wahyu Asry Dyah Ayu Wulandari Edy Siswanto Eko Siswanto Eko Siswanto Fitri Nur Asriyah Hapsari, Rosita Dwi Hendri Rasminto Hesti Ayu Pangastutik Hesti Ayu Pangastutik Indra Ava Dianta Ira Yuliani Santoso Ira Yuliani Santoso Kusumajaya, Robby Andika Laksamana Rajendra H.A.F Laksamana Rajendra Haidar Azani Fajri M Munifah Maya Utami Dewi Miftahurrohman Miftahurrohman Milka Wijayanti Sunarto Moh Muthohir Munifah Munifah Munifah Munifah Munifah Munifah Munifah, Munifah N. A. MIFTAHUL HUDA Noor Laila Shinto Wati noorlailashinto, noorlailashinto Nuris Dwi Setiawan Priyadi Priyadi Ratnaningrum Ratnaningrum, Ratnaningrum SANDY NOVA PRADANA KUSUMA Selli Selfiyanti Siswanto, Edy Siti Istirokhah sudirman, bagus Sukemi Kamto Sudibyo Tristiana Rijanti Wardi, Agustinus Zaenal Mustofa