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PENGARUH PROMOSI DAN KUALITAS PELAYANANTERHADAP KEPUASAN PELANGGAN PADAPT ECCOMERCE CAPITAL INDONESIADI JAKARTA BARAT Faizatul, Faizatul Nisa; Sopandi, Andi
Jurnal Sinergi Manajemen Vol 1 No 1 (2024): Jurnal SINERGI Manajemen
Publisher : YBAMB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70285/wj6sd206

Abstract

ABSTRACT   The purpose of this research is to find out how much influence promotion has on customer satisfaction at PT Ecomerce Capital Indonesia in West Jakarta, to find out how big the influence of service quality is on customer satisfaction at PT Eccomerce Capital Indonesia in West Jakarta. and to find out how much influence promotion and service quality have on customer satisfaction at PT Ecomerce Capital Indonesia in West Jakarta". Both simultaneously. The research method in this research is a survey method. The population in this research is visitors to PT Eccomerce Capital Indonesia in West Jakarta" . totaling 1,978 customers. The sampling technique used was purpose method sampling, determining the sample size using the Slovin formula with a difficulty level of 10%, so a sample of 95 customer respondents was obtained. The test results for the promotion variable (X1) obtained a tcount value of 0.371 with a significance level of 0.711. This value is greater than 0.05 (0.711 > 0.05), so the equation obtained is tcount > ttable or 0.371 > 2.017, meaning Ho is accepted, Ha is rejected, in other words. Promotion variables have a significant effect on customer satisfaction. Meanwhile, the test results for the service quality variable (X2) obtained a calculated value of 3.645 with a significance level of 0.000. This value is smaller than 0.05 (0.000<0.05), so we get the equation tcount <ttable or 3.645>2.017. This means that Ho is accepted and Ha is rejected. in other words, the service quality variable has a significant effect on customer satisfaction. Thus, it can be interpreted that promotion and service quality simultaneously have a significant influence on customer satisfaction.   Keywords: Promotion, Service Quality, Customer Satisfaction              
Pengaruh Implementasi AI terhadap Pengembangan Kompetensi Sumber Daya Manusia di Universitas Pamulang Saepani, Saepani`; Sopandi, Andi; Pradana, Kaisarrio Rizky; Zahwan, Alif Albi
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 1 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i1.49135

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh implementasi Artificial Intelligence (AI) terhadap pengembangan kompetensi sumber daya manusia, khususnya pada mahasiswa sebagai calon tenaga kerja profesional di Universitas Pamulang. Era Revolusi Industri 4.0 dan Society 5.0 menuntut adanya transformasi kompetensi SDM yang adaptif terhadap teknologi digital. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional pada 150 mahasiswa aktif yang telah menggunakan aplikasi AI dalam proses pembelajaran. Data dikumpulkan melalui kuesioner terstruktur dengan skala Likert dan dianalisis menggunakan regresi linier sederhana. Hasil penelitian menunjukkan bahwa implementasi AI berpengaruh positif dan signifikan terhadap pengembangan kompetensi SDM (p < 0,05) dengan nilai koefisien determinasi (R²) sebesar 0,381. Temuan ini mengindikasikan bahwa 38,1% variasi pengembangan kompetensi dapat dijelaskan oleh implementasi AI. Penelitian ini berkontribusi pada pemahaman strategis mengenai peran teknologi AI dalam menyiapkan SDM yang kompeten dan adaptif menghadapi tantangan dunia kerja masa depan.