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All Journal Jurnal Mitra Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Bisnis dan Manajemen Charity : Jurnal Pengabdian Masyarakat Journal of Social Research Eduvest - Journal of Universal Studies eProceedings of Management Advance Sustainable Science, Engineering and Technology (ASSET)
Lia Yuldinawati
Universitas Telkom
Aerospace Engineering Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences

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Pengaruh Orientasi Kewirausahaan Terhadap Kinerja Usaha Mikro Dan Kecil (Umk) Wanita Di Jawa Barat Dengan Inovasi Sebagai Variabel Inovasi Riyadi, Lody Akbar; Yuldinawati, Lia
eProceedings of Management Vol. 12 No. 5 (2025): Oktober 2025
Publisher : eProceedings of Management

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh orientasi kewirausahaan dan inovasi terhadap kinerja usaha mikro dankecil (UMK) di Jawa Barat. UMK memegang peranan penting dalam perekonomian Jawa Barat, khususnya melaluikontribusinya terhadap produk domestik bruto (PDB) dan penciptaan lapangan kerja. Fokus penelitian ini adalahmenganalisis bagaimana orientasi kewirausahaan, yang mencakup dimensi seperti risk-taking, innovativeness,proactiveness, passion, perseverance, autonomy, dan competitive aggressiveness, memengaruhi kinerja UMK, baik secaralangsung maupun melalui mediasi inovasi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptifkausal, di mana data diperoleh melalui kuesioner yang disebarkan kepada pengusaha UMK. Kemudian penelitian ini jugamenggunakan Smart-PLS sebagai alat untuk olah data. Temuan penelitian ini diharapkan dapat memberikan kontribusiteoritis bagi literatur akademik serta manfaat praktis bagi pelaku UMK dan pembuat kebijakan dalam merumuskan strategipeningkatan kinerja usahaKata kunci-Orientasi Kewirausahaan, Inovasi, Kinerja UMK
Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator Adi Susantyo, Ignatius; Yuldinawati, Lia; Apsari Sugiat, Maria
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2367

Abstract

This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliability > 0.7) with R² = 0.62 for behavioral intention. Results indicate that performance expectancy, perceived usefulness, social influence, and facilitating conditions significantly influence intention to use the app, β = 0.21–0.34, p < 0.05, while trust and hedonic motivation were not significant. Technological literacy cemented the relationship between intention and real use, emphasizing digital capability as a key adoption driver. Active usage is minimal amid high download rates. The findings provide theoretical contributions to digital service adoption models and practical implications for facilitating user support, literacy programs, and mobile utility system introduction.
Co-Authors Ade Setiawan Adi Susantyo, Ignatius Adilfi, Nazhifan Ananda Risya Triani Balya, Muhammad Rafi Raihan Maria Apsari Sugiat Muthia Zhafirah Novia Nabilla Mi'raj Paulus, Parulian Riyadi, Lody Akbar Susilo, Husna Arivia Veroncia, Renatha Yanuar Rahman Yelliantty Yelliantty