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All Journal Jurnal Mitra Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Riset Bisnis dan Manajemen Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Social Research Eduvest - Journal of Universal Studies eProceedings of Management Advance Sustainable Science, Engineering and Technology (ASSET)
Lia Yuldinawati
Universitas Telkom
Aerospace Engineering Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Neuroscience Social Sciences Other

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Analyzing Digital Utility App Adoption: A UTAUT Approach on PLN Mobile with Technological Literacy as a Moderator Adi Susantyo, Ignatius; Yuldinawati, Lia; Apsari Sugiat, Maria
Advance Sustainable Science Engineering and Technology Vol. 8 No. 1 (2026): November - January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v8i1.2367

Abstract

This study examines customers' determinants of behavioral intention to utilize the PLN Mobile application using the Unified Theory of Acceptance and Use of Technology (UTAUT) with technological literacy as a moderating variable. The data were collected from 399 respondents in the UP3 Western Flores Area using purposive sampling and analyzed by Partial Least Squares Structural Equation Modeling (PLS-SEM). The model demonstrated adequate reliability and validity (AVE > 0.5; composite reliability > 0.7) with R² = 0.62 for behavioral intention. Results indicate that performance expectancy, perceived usefulness, social influence, and facilitating conditions significantly influence intention to use the app, β = 0.21–0.34, p < 0.05, while trust and hedonic motivation were not significant. Technological literacy cemented the relationship between intention and real use, emphasizing digital capability as a key adoption driver. Active usage is minimal amid high download rates. The findings provide theoretical contributions to digital service adoption models and practical implications for facilitating user support, literacy programs, and mobile utility system introduction.
The Relationship Between Customer Relationship Management and Customer Loyalty and the Moderation of Customer Trust Ade Setiawan; Lia Yuldinawati; Maria Apsari Sugiat
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2688

Abstract

Customer trust and loyalty are things that help businesses grow. Factors that influence customer trust and loyalty are evidenced by customer satisfaction with the services provided by the company. Companies observe Customer Relationship Management (CRM) not only to increase company revenue, but also believe that Customer Relationship Management (CRM) should be at the heart of all business strategies. Customer Relationship Management (CRM) is used by companies to understand customers and aspects that affect customer satisfaction and loyalty. This study aims to determine how much influence the moderating role, namely customer trust with the customer relationship management (CRM) component and its relationship with customer loyalty at PLN UP3 Kupang. This research applies quantitative methods with a causal approach. A total of 300 respondents who are potential customers or the B2B segment of PLN UP3 Kupang were sampled. The data obtained were analyzed using the Structural Equation Modeling (SEM) method to evaluate the relationship between variables and test the mediation and moderation effects in the conceptual model developed. The results showed that of the five components of Customer Relationship Management which include customer knowledge, customer orientation, customer advocacy, customer engagement, and technological capability, only three variables were proven to have a positive and significant influence on customer loyalty. The three variables are customer knowledge, customer advocacy, and customer trust.
Pengaruh Social Inclusion terhadap Entrepreneurial Intention: Mediasi Self-Efficacy Wirausaha Mikro Gen Z Bandung Fanny Widia Maharani; Lia Yuldinawati
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8763

Abstract

Munculnya ekonomi internet telah menginspirasi banyak anggota Generasi Z untuk memulai bisnis mereka sendiri, terutama bisnis kecil. Orang-orang bersemangat untuk memulai bisnis mereka sendiri, tetapi seringkali kurang memiliki keterampilan yang diperlukan untuk melakukannya dalam jangka panjang. Faktor-faktor yang dapat mempengaruhi perkembangan niat kewirausahaan meliputi inklusi sosial dan efikasi diri . Dengan fokus pada pengusaha mikro dari Generasi Z di Kota Bandung, penelitian ini bertujuan untuk menganalisis hubungan antara inklusi sosial dan Intensi Berwirausaha , dengan self-efisiensi sebagai variabel mediasi. Desain eksploratif yang digunakan dalam penelitian ini, bersifat kuantitatif. Melalui penggunaan SmartPLS 4.0, data dikumpulkan dari 180 pengusaha mikro termasuk dalam Generasi Z menggunakan strategi pengambilan sampel bertujuan. Analisis dilakukan dengan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Studi ini menemukan bahwa inklusi sosial secara signifikan dan positif mempengaruhi kecenderungan untuk memulai bisnis. Inklusi sosial memiliki dampak substansial pada efikasi diri , yang pada pasangan secara positif mempengaruhi kecenderungan kewirausahaan. Lebih lanjut, hubungan antara inklusi sosial dan ambisi untuk memulai bisnis dimediasi oleh self-efisiensi . Bukti dari penelitian ini menunjukkan bahwa orang lebih cenderung memiliki niat berwirausaha yang kuat ketika mereka menjadi bagian dari komunitas inklusif yang menawarkan kesempatan, dukungan, dan keterlibatan yang setara. Terdapat jalinan kompleks pengaruh sosial dan psikologis terhadap aspirasi kewirausahaan Generasi Z. Pengembangan usaha mikro dan peningkatan aktivitas kewirausahaan di kalangan generasi muda membutuhkan prioritas dalam meningkatkan inklusi sosial dan efikasi diri . Kata kunci : Niat Berwirausaha ; Generasi Z; Efikasi Diri ; Inklusi Sosial ; Usaha Mikro.
Co-Authors Ade Setiawan Adi Susantyo, Ignatius Adilfi, Nazhifan Ananda Risya Triani Balya, Muhammad Rafi Raihan Fanny Widia Maharani Maria Apsari Sugiat Maria Apsari Sugiat Muthia Zhafirah Novia Nabilla Mi'raj Paulus, Parulian Riyadi, Lody Akbar Susilo, Husna Arivia Veroncia, Renatha Yanuar Rahman Yelliantty Yelliantty