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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT YUME : Journal of Management INTERACTION: Jurnal Pendidikan Bahasa Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Manajemen dan Bisnis Jayakarta Akrab Juara : Jurnal Ilmu-ilmu Sosial International Journal of Education, Social Studies, And Management (IJESSM) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Transformasi: Journal of Economics and Business Management Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Jurnal Ekonomi, Manajemen, Akuntansi
Murwani Wulansari
Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT

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ANALISIS HUBUNGAN BIAYA PROMOSI DENGAN PENDAPATAN PADA PT. BANK XYZ Wulansari, Murwani; Azlina, Yunidyawati
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 3 No 1 (2018)
Publisher : Economic Faculty, Attahiriyah Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.619 KB) | DOI: 10.36226/jrmb.v3i1.89

Abstract

This study aims to determine and analyze the effect of promotion costs on income at PT. Bank XYZ. The study was conducted by linear regression that was processed by means of statistical program SPSS16.00. The analysis shows the regression equation as follows: Y = -162982.754 + 247.964X. The result of research shows that there is influence between variable X that is promotion cost with variable Y that is income. However, the effectis not significant because the p-value 0.216 is greater than the 0.05 significance level. Keywords: biaya promosi, penjualan
Co-Authors Aglis Andhita Hatmawan Agoes Hadi Poernomo Agustiena Merdekawati, Agustiena Anton Priyo Nugroho Azlina, Yunidyawati Donny Dharmawan Ekasari, Silvia Farida Akbarina Hermiyetti Imam Jayanto Juliana, Juliana Muhammad Hery Santoso Muhammad Rispan Affandi Muhammad Yusuf Nadya Safitri Norvadewi Nurdiani, Tanti Widia Olfin Ishak Renaldi Renaldi Rina Apriliani Siti Tasliah Tri Apriyono Wachyu Hari Haji