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All Journal Media Ekonomi dan Manajemen Serat Acitya Proceeding SENDI_U Jurnal Manajemen & Supervisi Pendidikan Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Suara Pengabdian 45 Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Proceeding of The International Conference on Economics and Business Proceedings of The International Conference on Business and Economics Innovation, Theory & Practice Management Journal Perigel: Jurnal Penyuluhan Masyarakat Indonesia International Journal of Management Research and Economics Fokus Abdimas Serat Acitya Jurnal Ekonomi, Manajemen, Akuntansi
Gita Sugiyarti
Universitas 17 Agustus 1945 Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences

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Journal : Serat Acitya

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Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance Aris Mardiyono; Gita Sugiyarti
Serat Acitya Vol. 12 No. 1 (2023): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i1.688

Abstract

This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce is significantly positively influenced by external support, by compatibility, by organizational capability, and by organizational capability, in addition to being significantly positively influenced by adoption of electronic commerce and the performance of small and medium-sized businesses. You may swiftly and effectively rework and reword your material by using paraphraser to take your sentences and make modifications.
Analysis of External Support and Organizational Capacity on Electronic Commerce Adoption Impact on Small Medium Business Performance Aris Mardiyono; Gita Sugiyarti
Serat Acitya Vol. 12 No. 1 (2023): April: Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/sa.v12i1.688

Abstract

This study aims to develop the concept of external support, compatibility and organizational capabilities in increasing the adoption of Electronic Commerce and its impact on the performance of small and medium enterprises. The sample of this research was 123 respondents consisting of small and medium culinary business owners in the city of Semarang, Indonesia. The analysis technique uses Structural Equation Modeling - Amos program version 21. The results show that adoption of electronic commerce is significantly positively influenced by external support, by compatibility, by organizational capability, and by organizational capability, in addition to being significantly positively influenced by adoption of electronic commerce and the performance of small and medium-sized businesses. You may swiftly and effectively rework and reword your material by using paraphraser to take your sentences and make modifications.
Pengaruh Pengalaman Pelanggan dan Personalisasi terhadap Keputusan Pembelian Konsumen Tembakau (Studi Pada Nusantara SR Tobacco di Semarang) Widyastuti, Retno; Sugiyarti, Gita; Nurchayati, Nurchayati; Sulistiyani, Sulistiyani
Serat Acitya Vol. 15 No. 1 (2026): April Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/7e34qb71

Abstract

Abstraksi Penelitian ini dilaksanakan dengan tujuan untuk menganalisis pengaruh yang dihasilkan oleh pengalaman pelanggan dan personalisasi terhadap keputusan pembelian produk tembakau di wilayah kota Semarang. Populasi penelitian mencakup seluruh konsumen yang melakukan transaksi pembelian produk tembakau di Toko Tembakau Nusantara SR Tobacco yang berlokasi di Semarang. Jumlah sampel yang di tetapkan dalam penelitian ini adalah 128 responden, dengan teknik purposive sampling diterapkan sebagai metode dalam proses pengambilan sampel. Sumber data yang digunakan dalam penelitian ini berasal dari data primer, di mana kuesioner menjadi instrumen utama dalam pengumpulan data. Analisis data dilakukan dengan mengimplementasikan teknik analisis regerensi linier berganda. Berdasarkan hasil pengujian hipotesis yang diperoleh, ditemukan bahwa pengalaman pelanggan memberikan pengaruh yang positif dan signifikan terhadap keputus pembelian, demikian pula dengan personalisasi yang juga menunjukan pengaruh positif dan signifikan terhadap keputusan pembelian. nilai koefisien determinasi yang dihasilkan sebesar 0,546, yang mengindikasi bahwa variabel pengalaman pelanggan dan personalisasi secara bersama sama mampu menjelaskan variasi yang terjadi pada variabel keputusan pembelian sebesar 54,6%. Dengan demikian terdapat ruang terbuka bagi pelaksanaan penelitian selanjutnya untuk mengeksplorasi aspek-aspek lain yang perpotensi mempengaruhi keputusan pembelian
Co-Authors Abdul Wahid Zuhry Agustin Nurcahyanti Aris Mardiyono Au Yong Hui Nee Ayu Anggraeni, Naufa Dw Bambang Ali Nuryanto Catrina Yunita Wenda Catrina Yunita Wenda Daryadi Daryadi Dewi Untari Efrilia, Marisa Eko Nursanty Erlinda Sinaga Frans Sudirjo Graverra Personata Hakimah, Wahyu Inayati hasyim, hasyim Hui Nee, Au Yong Joko Riyanto Kadarini, Yuliani Lily Haryati Nugraheni, Galih Setya NURCHAYATI Nurchayati Nurchayati Prabandari, Fadhilah Prihatin Tiyanto P.H Retno Widyastuti, Retno Sudirja, Frans SULISTIYANI SULISTIYANI Suparjo Suwarso, Bhaktiar Ghisa Tri Widayati Triyas Wulan Meiliana Viviorini Widya Danasari, Ayu Yeli Yikwa Yeli Yikwa Yunita Tri Susilowati