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All Journal Jurnal Manajemen dan Organisasi Jurnal JSIKA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal Of Nursing Practice Jurnal Eksplora Informatika JEM17: Jurnal Ekonomi Manajemen Media Mahardhika International Journal of Supply Chain Management Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi Universitas Dinamika Jurnal Administrasi Kantor EKONOMIKA45 Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies JI-KES (Jurnal Ilmu Kesehatan) Proceeding of Community Service and Engagement
Sri Suhandiah
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Printer Canon di Surabaya Ayisyah Nirvananda Hidayat; Tanuwijaya, Haryanto; Suhandiah, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9567

Abstract

This research looks at Canon printer sales in Surabaya through the prism of price, product quality, and brand perception. The study used a quantitative methodology to gather primary data from 112 Canon printer users who were selected through purposive sampling. Using a five-point Likert scale, sixteen indicators were assessed and analyzed in SmartPLS using PLS SEM. “ Reliability, discriminant validity, and convergent validity tests confirmed that all constructs met the criteria (outer loading > 0.70; AVE > 0.50; CR > 0.70).  Product quality (β = 0.261; p = 0.007), brand image (β = 0.359; p = 0.003), and price (β = 0.293; p = 0.005)” all positively and significantly impact purchase decisions, with brand image accounting for 61.5 % of the variation (R² = 0.615).  All three predictors are categorized as moderate contributors (f² ≈ 0.10-0.17) according to the effect size study.  These results suggest that in order to increase sales in Surabaya's printer market, Canon needs to work on improving its brand image, adding more features to its products, and keeping pricing low.
Pengaruh Inovasi Produk, Brand Image, Harga dan Sertifikasi Halal Terhadap Keputusan Pembelian Keripik Kulit Kebab Misscrip di Surabaya Fitriyah, Sa'adatul; Tanuwijaya, Haryanto; Suhandiah, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9568

Abstract

The purpose of this study is to examine how consumer decisions to buy Misscrip brand kebab skin chips in Surabaya are influenced by price, halal certification, brand image, and product innovation.  Using a quantitative methodology, the study gathers data via an online survey.  There are 114 respondents in the sample who are above 17 and live in Surabaya.  A five-point Likert scale was employed in the survey to gauge respondents' opinions.  With the aid of SmartPLS software 4.1.0.9, data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM).  The study found that the four independent factors—price, halal certification, brand image, and product innovation—had a significant and favorable impact on consumers' decisions to buy.  Brand image is the factor that influences purchases the most out of all of these.  This research suggests that strengthening product innovation, developing a favorable brand image, setting competitive prices, and ensuring that products have halal certification are all crucial to making MSME products like Misscrip more competitive.
Co-Authors Achmad Arrosyidi Achmad Ghozaly Achmad Yanu Aliffianto Agus Dwi Churniawan, Agus Dwi Agus Hendrawan Agus Wahyudi Anjik Sukmaaji Antok Supriyanto Arijuddin, Muhammad Arijuddin, Muhammad Ayisyah Nirvananda Hidayat Ayuningtyas Ayuningtyas Ayuningtyas Ayuningtyas Badai Satria Nugraha Buana, Candra Setya Buana, Candra Setya Candraningrat, Candraningrat Candraningrat,, Candraningrat, Damayanti, Metta Ameilia Devy Eleonora J.C.J Dwi Ratmawati Dzulmi, Abu Rizal Erwin Sutomo Febi Kadarianto Fendy Suhariadi Fitriyah, Sa'adatul Ghozaly, Achmad Hammad, Rifqi Haryanto Tanuwijaya Hilda Ardian Januar Wibowo Jumriaty, Jumriaty Kadarianto, Febi Kadarianto, Febi Lavepian, Dian Lebdaningrum, Kristin Lukman Arie Setio Budi Martiningtyas, Nining Meifa, Prabu Prasetya Metta Ameilia Damayanti Moninda Bagus Presditya Much. Rahmad Hidayat Muhammad Arijuddin Muhammad Yasin Nisa, Alifya Amanda Nugraha, Badai Satria Oktaviani Pantjawati Sudarmaningtyas Prasetiyo, Hendrik Djoni Prasetiyo, Hendrik Djoni Presditya, Moninda Bagus Priyono, Sulih Purnawan, Yose Raditya Priambodo Ratna Wardani Salsabila, Unik Hanifah Setio Budi, Lukman Arie Sulistiowati Sulistiowati Sulistiowati Sulistiowati Teguh Sutanto Tony Soebijono Tri Sagirani Ulfa Tarbiati Vivine Nurcahyawati Yurilla Endah Muliatie, Yurilla Endah