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All Journal Jurnal Manajemen dan Organisasi Jurnal JSIKA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Journal Of Nursing Practice Jurnal Eksplora Informatika JEM17: Jurnal Ekonomi Manajemen Media Mahardhika International Journal of Supply Chain Management Jurnal Ekonomi Manajemen Sistem Informasi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi Universitas Dinamika Jurnal Administrasi Kantor EKONOMIKA45 Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) MDP Student Conference Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JI-KES (Jurnal Ilmu Kesehatan) Proceeding of Community Service and Engagement
Sri Suhandiah
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Strategi Pengembangan Bisnis Ikan Guppy: Pendekatan Business Model Canvas Sri Suhandiah; Mochammad Efryyanto Putra; Januar Wibowo
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15466

Abstract

The ornamental fisheries sector in Indonesia has significant potential, including the Guppy (Poecilia Reticulata). FreeFish, an ornamental fish farming business based in Surabaya, faces challenges in marketing and expanding its market reach, despite having a high production capacity. This study aims to formulate a business development strategy using the Business Model Canvas (BMC) approach. The method used is descriptive qualitative with a case study on the FreeFish business, through observation, interviews, and surveys of 50 FreeFish customers. The results indicate that marketing strategies, including TikTok content, collaboration with streamers, event participation, and bundling sales, have a significant positive impact on increasing sales and expanding market reach. The BMC approach has proven effective in supporting the development of the fish business and increasing the effectiveness of FreeFish marketing and sales.
Co-Authors Achmad Arrosyidi Achmad Ghozaly Achmad Yanu Aliffianto Agus Dwi Churniawan, Agus Dwi Agus Hendrawan Agus Wahyudi Anjik Sukmaaji Antok Supriyanto Arijuddin, Muhammad Arijuddin, Muhammad Ayisyah Nirvananda Hidayat Ayuningtyas Ayuningtyas Ayuningtyas Ayuningtyas Badai Satria Nugraha Buana, Candra Setya Buana, Candra Setya Candraningrat, Candraningrat Candraningrat,, Candraningrat, Damayanti, Metta Ameilia Devy Eleonora J.C.J Dwi Ratmawati Dzulmi, Abu Rizal Erwin Sutomo Febi Kadarianto Fendy Suhariadi Fitriyah, Sa'adatul Ghozaly, Achmad Hammad, Rifqi Haryanto Tanuwijaya Hilda Ardian Januar Wibowo Jumriaty, Jumriaty Kadarianto, Febi Kadarianto, Febi Lavepian, Dian Lebdaningrum, Kristin Lukman Arie Setio Budi Martiningtyas, Nining Meifa, Prabu Prasetya Metta Ameilia Damayanti Mochammad Efryyanto Putra Moninda Bagus Presditya Much. Rahmad Hidayat Muhammad Arijuddin Muhammad Yasin Nisa, Alifya Amanda Nugraha, Badai Satria Oktaviani Pantjawati Sudarmaningtyas Prasetiyo, Hendrik Djoni Prasetiyo, Hendrik Djoni Presditya, Moninda Bagus Priyono, Sulih Purnawan, Yose Raditya Priambodo Ratna Wardani Salsabila, Unik Hanifah Setio Budi, Lukman Arie Sulistiowati Sulistiowati Sulistiowati Sulistiowati Teguh Sutanto Tony Soebijono Tri Sagirani Ulfa Tarbiati Vivine Nurcahyawati Yurilla Endah Muliatie, Yurilla Endah