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Penerapan Metode Quality Function Deployment (QFD) yang Terintegrasi Metode Servqual untuk Meningkatkan Kepuasan Konsumen dalam Kualitas Pelayanan di Inaka Coffee Nadya Novianti Dwi Putri; Totok Pujianto; Roni Kastaman
Jurnal Ekonomi Pertanian dan Agribisnis Vol 5, No 4 (2021)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2021.005.04.7

Abstract

Inaka Coffee merupakan salah satu coffee shop yang berada di Kota Cimahi. Keberadaan coffee shop ini sedang menjadi tren terbukti dengan tingkat konsumsi kopi di Indonesia yang terus meningkat. Penelitian ini bertujuan untuk mengetahui atribut pelayanan yang dibutuhkan dan diinginkan oleh konsumen Inaka Coffee, untuk mengetahui kinerja pelayanan yang dimiliki Inaka Coffee dibandingkan dengan pesaing lainnya serta untuk mengetahui atribut pelayanan yang harus diprioritaskan untuk meningkatkan kualitas pelayanan dalam memenuhi kepuasan konsumen Inaka Coffee. Hal ini dilakukan dengan menerapkan metode Quality Function Deployment (QFD) yang bertujuan untuk melakukan perbaikan kualitas pelayanan pada aspek yang dianggap kurang memenuhi syarat di Inaka Coffee. Metode Quality Function Deployment (QFD) ini terintegrasi oleh SERVQUAL. Untuk mengetahui kebutuhan konsumen dilakukan wawancara terhadap 30 responden mengenai atribut yang diinginkan saat berada di Coffee Shop. Selain itu, penelitian ini melibatkan 120 responden yaitu konsumen coffe shop dalam penilaian mengenai harapan serta kenyataan mengenai kualitas pelayanan. Tidak hanya melibatkan konsumen sebagai responden tapi juga melibatkan para ahli dalam melakukan penilaian mengenai respon teknis yang dibutuhkan serta hubungan keterkaitan antara respon teknis yang diberikan dengan kebutuhan konsumen yang diinginkan. Didapatkan 24 prioritas utama yang perlu dilakukan perbaikan dilihat dari analisis diagram pareto. Respon teknis ini perlu dilakukan agar dapat memperkecil kesenjangan antara nilai kenyataan dan harapan yang berarti dapat meningkatkan kepuasan konsumen dari kualitas pelayanan yang ada.
Capacity Building Training for Administrators to Improve the Management of Harapan Makmur Village-Owned Enterprise in Tebing Tinggi Village: Pelatihan Peningkatan Kapasitas Pengurus dalam Rangka Meningkatkan Pengelolaan BUMDES Harapan Makmur Desa Tebing Tinggi Anthony Hamzah; Angga Pramana; Eko Wahyudi; Rahmadini Payla Juarsa; Jeany Ristia; Chandra Gunawan; Nur Hasnah; Vivin Jenika Putri; Anania Rahmah; Arum Rovarti Ningsih; Nadya Novianti Dwi Putri; Addiena Syahvina Nasution; Masyitah; Fikratul Ikhsan; Fadlila Endyra
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 5 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/

Abstract

BUMDes Harapan Makmur was established with the aim of developing the village's economic potential through business units based on local resources, including the management of agricultural tools, trade in agricultural products, and equipment and transportation rental services. The businesses run by BUMDes have not yet been operating optimally. This is due to a lack of competent human resources, a lack of external support, and limited access to training and outreach at BUMDes Harapan Makmur. This community service program aims to identify strategic steps to increase the capacity of BUMDes management for suntainability. The methods used in the preparation stage included surveys and Focus Group Discussions (FGDs), while the implementation and evaluation stages followed. The training results indicated that BUMDes Harapan Makmur has several potential business units that can be developed, namely the Rice Milling Unit (RMU), a 5-hectare oil palm plantation, agriculture and livestock businesses, oil palm plantations (5 ha) and rice fields (70 ha), provision of agricultural production facilities (saprodi), agricultural services (RMU, rice field plowing), and travel services. Implications in increasing the capacity of administrators through capacity building training for administrators, optimization of agricultural tools and agricultural inputs, socialization and community empowerment
Pemanfaatan Limbah Kulit dan Bonggol Nanas menjadi Minuman Fermentasi Teapche untuk Mendukung Pertanian Zero Waste di Desa Pagaruyung Johan, Vonny Setiaries; Zalfiatri, Yelmira; Ningsih, Arum Rovarti; Putri, Nadya Novianti Dwi; Ihsan, Fikratul; Endyra, Fadlila; Nasution, Addiena Syahvina; Roni, Masyitah; Roni, Ahmad Ibrahim
Bersama : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Bersama: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Pertania Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsm.v3i2.58

Abstract

Desa Pagaruyung merupakan sentral perkebunan dan pengolahan yang dikenal sebagai “Kampung Nanas), terletak di Kabupaten Kampar. Beberapa UMKM di Desa Pagaruyung telah menghasilkam produk olahan nanas berupa keripik, sirup dan sale nanas. Meningkatnya permintaan akan produk olahan nanas menyebabkan meningkatnya jumlah limbah nanas berupa kulit dan bonggol yang tidak termanfaatkan. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan peserta pelatihan dalam memanfaatkan kulit dan bonggol nanas menjadi produk bernilai ekonomi dan mendorong terwujudnya pertanian berkelanjutan. Metode yang digunakan adalah Participatory Rural Appraisal (PRS) yang memungkinkan mitra berpartisipasi aktif dalam kegiatan sejak identifikasi masalah sampai akhir kegiatan. Tahapan dalam pengabdian ini meliputi: tahap penyuluhan pembuatan tepache dan evaluasi kebermanfaatan kegiatan. Berdasarkan hasil kuesioner menununjukkan terjadi peningkatan pengetahuan peserta berkisar antar 66,67%-100% terhadap proses pembuatan minuman tepache, manfaat tepache terhadap kesehatan dan kemasan yang cocok untuk produk tepache.
Analysis of Added Value Brownies Product Using the Hayami Method (Case Study: Syiaghi MSME in Pekanbaru City) Arum Rovarti Ningsih; Pramana, Angga; Putri, Nadya Novianti Dwi; Ihsan, Fikratul; Endyra, Fadlila; Masyitah, Masyitah
Journal of Engineering Science and Technology Management (JES-TM) Vol. 6 No. 1 (2026): Maret 2026
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v6i1.433

Abstract

Syiaghi MSMEs have turned their brownie business into a value-added and competitive venture. A study to analyze the added value and competitiveness of brownies produced by Syiaghi MSMEs in PekanbaruThis study applies a quantitative approach using both primary and secondary data. Primary data was collected through direct observation (survey) at Syiaghi MSMEs and interviews with business owners. Secondary data was collected through library studies and other documents. Respondents in this study were determined using the purposive sampling method. Respondents were selected based on the type of brownies marketed (baked brownies), high daily production volume, and marketing to several campuses and stores. The selected respondents were business actors from Syiaghi MSMEs in Pekanbaru City. The analysis of the added value of brownies used the Hayami method. Based on the results of the research conducted on Syiaghi MSMEs with brownie products, it can be concluded that processing flour into brownies provides positive added value. The added value obtained was IDR 398,792 with an added value ratio of 71%, which is relatively high. This indicates that the processing is able to significantly increase the economic value of the product compared to the raw materials. Syiaghi SME is able to manage the production process efficiently through a combination of raw materials, labor, technology, and appropriate packaging. The high added value contributes positively to business profits, production efficiency, and the competitiveness of brownies in the market, making this business viable and promising for further development.
Analysis of Customer Satisfaction at Coffee Shops Using the Quality Function Deployment (QFD) Approach Integrated with the Importance-Performance Analysis (IPA) Method Putri, Nadya Novianti Dwi; Ningsih, Arum Rovarti; Nasution, Addiena Syahvina; Endyra, Fadlila; Ihsan, Fikratul; Masyitah, Masyitah
Journal of Engineering Science and Technology Management (JES-TM) Vol. 6 No. 1 (2026): Maret 2026
Publisher : Journal of Engineering Science and Technology Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jestm.v6i1.434

Abstract

Coffee Shop XYZ is a coffee shop located in Lampung that provides a space for people from all walks of life to meet and gather with friends. This shop focuses on service quality because service is one of the factors that influence customer satisfaction. This study focuses on the services provided at the coffee shop using the Quality Function Deployment (QFD) method integrated with the Importance-Performance Analysis (IPA) method. This study integrates the IPA and QFD approaches as strategic tools for coffee shop management to transform findings regarding service weaknesses into concrete, systematic, and measurable technical action plans. The result of this QFD development is a House of Quality (HoQ), which contains information regarding the design and development of products or services aimed at identifying value gaps in customer satisfaction levels through the creation of a Planning Matrix within the QFD method. This study involved 100 respondents, each of whom was a general coffee shop consumer and a consumer of Coffee Shop XYZ. The results of this study indicate that there are 10 attributes that do not yet meet consumer expectations because they still have negative values, and a priority order for improvements was derived from the technical responses of Coffee Shop XYZ to enhance consumer satisfaction, particularly regarding service quality, as it has a strong relationship with consumer needs; thus, it is expected that these attributes will make a significant contribution.