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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JSSH (Jurnal Sains Sosial dan Humaniora) Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Jurnal Industri Pariwisata Aksiologi : Jurnal Pendidikan dan Ilmu Sosial International Journal of Management Science and Information Technology (IJMSIT) Jurnal Riset Manajemen Komunikasi SENTRI: Jurnal Riset Ilmiah Innovative: Journal Of Social Science Research Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Social Science Review Horizon: Indonesian Journal of Multidisciplinary Journal of Communication, Sustainability, and Empowerment
Sejati, Veny Ari
Univeristas Merdeka Madiun
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran Coffee Toffee Madiun dalam Meningkatkan Jumlah Konsumen Wicaksono, Mahesa Wahyu; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20495

Abstract

In today's modern era, business owners are required to be more astute in promoting and selling their products to compete with their competitors. Furthermore, they must be able to maintain the loyalty of existing customers and reach out to potential customers for business continuity. This study aims to analyze the marketing communication strategy implemented by Coffee Toffee SunCity Madiun to increase the number of customers. The research approach used a qualitative descriptive method and data collection techniques such as interviews, observation, and documentation. The results indicate that Coffee Toffee applies five main elements in its marketing communication strategy based on the Integrated Marketing Communication (IMC) theory. The implementation of this strategy has been quite effective in several months in building brand awareness, attracting new customers, and maintaining customer loyalty. Challenges faced include intense competition in the coffee shop industry. It is hoped that the results of this study can serve as a reference for business owners in developing appropriate and responsive marketing strategies
POLA KOMUNIKASI ANTAR PEMAIN MOBILE LEGENDS : BANG BANG USIA DEWASA MUDA DI KOTA MADIUN Nayottama, Fuad Fajar Nayottama; Widiantari, Maria M; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20642

Abstract

Mobile Legends: Bang Bang (MLBB) has become a popular phenomenon among Generation Z in Madiun City, serving not only as entertainment but also as a medium for building social relationships. Communication among MLBB players tends to be cooperative and supportive, although it can also be aggressive at times. This study aims to explore the patterns of verbal and nonverbal communication among young adult MLBB players in Madiun. The research uses a descriptive qualitative method, based on DeVito’s interpersonal communication theory and Walther’s Computer-Mediated Communication (CMC) theory. The results show that verbal communication patterns are dynamic and creative, utilizing in-game chat, voice chat, and special slang terms such as "gas," "gg," "santuy," and "otw" to coordinate strategies, motivate teammates, and build closeness. The communication styles identified include cooperative, aggressive, and supportive approaches. Meanwhile, nonverbal communication appears through the use of emojis, quick chat, recall spam, and hero gestures, which reinforce verbal messages, express emotions, and enhance team cohesion. These communication patterns help create an enjoyable gaming atmosphere, strengthen teamwork, and foster social interaction among young adult players in Madiun City.
PENGARUH KONTEN INSTAGRAM TERHADAP BRAND AWARENESS AEROSTREET Asyefi, Muhammad Gestald; Widiantari, Maria Magdalena; Sejati, Veny Ari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41815

Abstract

The rapid evolution of digital technology in the contemporary era has compelled business entities to leverage social media as a primary vehicle for marketing communications. Instagram, in particular, has emerged as a highly potent platform due to its inherently visual and interactive nature, making it exceptionally effective at capturing the attention of younger demographics. This current research was undertaken to analyze the specific influence of Instagram content, as a strategic form of promotional communication, on the brand awareness of the local footwear label, AEROSTREET. In terms of methodology, this study adopted a quantitative framework, utilizing a survey-based approach. Primary data was gathered via online questionnaires distributed to 77 active Instagram users. The subsequent data analysis involved both descriptive statistics and the Pearson correlation coefficient test to determine the relationship between variables. The empirical findings reveal that the marketing communication efforts executed through social media content have a positive and statistically significant impact on AEROSTREET’s brand awareness. This is evidenced by a correlation coefficient value of 0.699 and a significance level of 0.000. These results suggest that as the effectiveness of marketing content delivered through Instagram increases, there is a corresponding rise in consumer brand recognition. Consequently, this study serves as a valuable reference for local entrepreneurs in designing more impactful digital marketing strategies. By optimizing visual storytelling and engagement on social media, local brands can strengthen their market presence and foster deeper connections with their target audience in an increasingly competitive digital landscape.
Gamers' Strategies to Avoid the Negative Impact of Dota 2's Trash Talking in Madiun City Muhammad Afdol; Maria Magdalena Widiantari; Veny Ari Sejati
Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aksiologi.v6i2.466

Abstract

Trash talking is a form of aggressive communication frequently found in competitive games such as Dota 2 and has the potential to disrupt players’ emotional states and gameplay performance. This study aims to describe how Dota 2 players perceive, experience, and respond to trash talking within competitive interactions. This research uses a descriptive qualitative approach with five informants selected through purposive and snowball sampling. Data were collected through in-depth interviews and analyzed thematically based on the research focus. The findings show that players interpret trash talking in various ways, ranging from competitive humor to explicit provocation. At the organism stage, players exhibit emotional reactions such as irritation and frustration, while some become more motivated. At the response stage, players apply coping strategies such as muting communication, ignoring negative comments, responding lightly, or choosing to play with friends to maintain comfort. The study concludes that players’ responses to trash talking are influenced by individual interpretation, emotional readiness, and coping ability. These findings reinforce the relevance of the Stimulus–Organism–Response theory in understanding behavioral dynamics in competitive gaming.
Pengaruh Brand Trust pada Keputusan Konsumen Jasa Sewa Hiace melalui TikTok: Brand Trust and Consumer Decisions in TikTok-Based Hiace Rental Services Gusti Aji Putra; Maria Magdalena Widiantari; Veny Ari Sejati
JSSH (Jurnal Sains Sosial dan Humaniora) JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 10 No. 1 Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jssh.v10i1.30646

Abstract

Perkembangan media sosial telah mengubah pola komunikasi pemasaran pada berbagai sektor jasa, termasuk layanan transportasi. TikTok menjadi salah satu platform yang dimanfaatkan pelaku usaha untuk membangun hubungan dan kepercayaan konsumen melalui penyajian konten yang informatif dan interaktif. Penelitian ini bertujuan menganalisis pengaruh brand trust terhadap keputusan konsumen dalam menggunakan jasa sewa Hiace yang dipromosikan melalui akun TikTok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah melihat atau berinteraksi dengan akun TikTok penyedia jasa sewa Hiace. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis melalui regresi linear sederhana setelah memenuhi uji validitas, reliabilitas, dan normalitas. Hasil penelitian menunjukkan bahwa brand trust berpengaruh positif dan signifikan terhadap keputusan konsumen (t = 14,088; p < 0,001). Nilai koefisien determinasi (R²) sebesar 0,669 menunjukkan bahwa brand trust mampu menjelaskan 66,9% variasi keputusan konsumen. Temuan ini menegaskan bahwa kepercayaan yang dibangun melalui komunikasi digital yang konsisten, informatif, dan transparan berperan penting dalam mendorong keputusan penggunaan jasa transportasi.
REPRESENTASI KEKERASAN TERHADAP PEREMPUAN DALAM FILM VINA: SEBELUM 7 HARI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) SATRIA WIJAYA DEWA SAPUTRA; Nunik Hariyani; Veny Ari Sejati
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v9i1.7745

Abstract

This study investigates how violence against women is depicted in the film Vina: Sebelum 7 Hari (2024) using Charles Sanders Peirce’s semiotic approach. The film tells the story of Vina, a woman who becomes a victim of physical, sexual, and psychological violence by a motorcycle gang. The purpose of this research is to uncover how violence against women is represented through visual and narrative symbols in the film, as well as to deepen the understanding of how media shapes public perceptions of gender-based violence. The methodology used is a descriptive qualitative approach, analyzing scenes that depict violence against women using Peirce’s semiotic theory, which includes representamen, object, and interpretant. The findings of the study reveal that the film portrays violence not only as an individual act but also as a manifestation of the patriarchal social structure that normalizes male domination over women. This research contributes to the development of literature on the representation of violence in the media and emphasizes the importance of raising awareness about violence against women.
PENGARUH BRAND PLACEMENT PADA SHELTER EMERGENCY TERHADAP MINAT BELI PRODUK AREI OUTDOOR GEAR Alvino Nanda Wardhana; Maria Magdalena Widiantari; Veny Ari Sejati
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2049

Abstract

Strategi brand placement pada shelter emergency di jalur pendakian merupakan bentuk komunikasi pemasaran non-konvensional yang terintegrasi dengan pengalaman pendaki. Penelitian ini bertujuan menganalisis pengaruh brand placement dan brand awareness terhadap minat beli produk Arei Outdoor Gear dalam konteks media outdoor fungsional. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 100 pendaki yang pernah melihat shelter emergency Arei di jalur pendakian Jawa Tengah. Data dianalisis menggunakan regresi linier berganda melalui uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial brand placement tidak berpengaruh signifikan terhadap minat beli, sedangkan brand awareness berpengaruh positif dan signifikan. Secara simultan, kedua variabel berpengaruh signifikan terhadap minat beli dengan kontribusi sebesar 49,4%. Temuan ini menunjukkan bahwa efektivitas brand placement pada shelter emergency lebih berperan dalam membentuk kesadaran merek dibandingkan mendorong minat beli secara langsung. Penelitian ini memperkenalkan konsep functional placement sebagai penempatan merek pada media yang memiliki utilitas nyata bagi konsumen dalam konteks experiential marketing.
Analisis Peran Komunikasi Interpersonal dalam Meningkatkan Kinerja Pegawai di Kelurahan Sukosari, Kecamatan Kartoharjo Kota Madiun Guntur Gumelar; Zuli Nurchayati; Veny Ari Sejati
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 2 (2026): SENTRI : Jurnal Riset Ilmiah, Februari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i2.5722

Abstract

Communication and human resources in an organization cannot be separated, as employees carry out their duties through continuous interaction with others. Interpersonal communication is an essential form of organizational communication that positively influences relationships between superiors and subordinates and contributes to changes in attitudes and the development of more constructive working relationships. This study aims to examine the role of interpersonal communication among employees at the Sukosari Village Office, Madiun City, and to analyze its contribution to improving employee performance. This research employed a qualitative approach, producing descriptive data in the form of words. The research subjects were employees of the Sukosari Village Office, Kartoharjo District, Madiun City, with data collected through interviews, observation, and documentation. The findings indicate that the four indicators of interpersonal communication openness, supportiveness, positivity, and equality have been implemented at an adequate level and function synergistically. Nevertheless, several obstacles were identified, including technical constraints such as limited communication facilities and psychological barriers such as reluctance to express opinions and differences in individual attitudes. These barriers are addressed through effective interpersonal communication, particularly openness and supportiveness, which facilitate mutual understanding, reduce miscommunication, and strengthen trust among employees. Employee performance, measured through quality, quantity, responsibility, cooperation, and initiative, is categorized as good, reflecting commitment, teamwork, and initiative that support sustainable organizational performance improvement.
Baskara Putra's Self-Image as a Musician: Professionalism, Immersion, and Emotional Closeness in @wordfang's Instagram Posts Ade Bayu Saputra; Nunik Hariyani; Veny Ari Sejati
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 15, No 2 (2026): August
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v15i2.4225

Abstract

Instagram has become an important space for musicians to construct public identity through a complementary blend of visual and verbal messages. However, studies integrating the analysis of visual and verbal signs within the context of musicians' personal branding in Indonesia remain limited. This study aims to analyze the representation of Baskara Putra's self-image as a musician on the Instagram account @wordfang using Ferdinand de Saussure's semiotic approach. The research employs a qualitative method with an interpretive case study approach. The research data were sourced from seven purposively selected posts depicting the subject's musical activities. Data analysis focused on the relationship between signifier and signified formed through the integration of visual elements (photos) and verbal elements (captions). The findings reveal four main dimensions of self-image representation: professionalism and commitment to music-making, recognition of musical works, immersion in musical activity, and emotional connection with the audience. These four dimensions complement one another and construct a self-image that is not framed as instant success, but as an ongoing creative process. These findings affirm that the integration of visual and verbal signs on social media operates in a unified manner in shaping a musician's identity, while also enriching the application of Saussure's classical semiotics within the context of contemporary digital communication, and contributing empirically to studies of public figures' self-representation on social media platforms.Instagram telah menjadi ruang penting bagi musisi untuk mengonstruksi identitas publik melalui perpaduan pesan visual dan verbal yang saling melengkapi. Namun, kajian yang mengintegrasikan analisis tanda visual dan verbal dalam konteks personal branding musisi di Indonesia masih terbatas. Penelitian ini bertujuan menganalisis representasi citra diri Baskara Putra sebagai musisi pada akun Instagram @wordfang menggunakan pendekatan semiotika Ferdinand de Saussure. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus interpretatif. Data penelitian bersumber dari tujuh unggahan yang dipilih secara purposive dan memuat representasi aktivitas bermusik subjek. Analisis data difokuskan pada relasi antara penanda (signifier) dan petanda (signified) yang terbentuk dari integrasi elemen visual berupa foto dan elemen verbal berupa caption. Hasil penelitian mengungkap empat dimensi utama representasi citra diri, yaitu profesionalisme dan komitmen bermusik, pengakuan terhadap karya musik, penghayatan dalam aktivitas bermusik, serta hubungan emosional dengan audiens. Keempat dimensi tersebut saling melengkapi dan membentuk citra diri yang tidak dikonstruksi sebagai keberhasilan instan, melainkan sebagai proses berkarya yang berkelanjutan. Temuan ini menegaskan bahwa keterpaduan tanda visual dan verbal di media sosial beroperasi secara integratif dalam membentuk identitas musisi, sekaligus memperkaya penerapan semiotika klasik Saussure pada konteks komunikasi digital kontemporer serta memberikan kontribusi empiris bagi kajian representasi diri figur publik di platform media sosial.
Service Marketing Communication Training for Motorcycle Repair Shops in the Second Period of 2025 Veny Ari Sejati
Journal of Communication, Sustainability, and Empowerment Vol. 1 No. 2 (2025): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v1i2.15

Abstract

Today's youth are expected to be more productive in order to have a decent life and create job opportunities for others, so that society's prosperity increases. One way is to start a motorcycle repair shop for interested teenagers or those who already have motorcycle engine mechanical skills. Startup entrepreneurs need to have service service marketing communication knowledge so that their repair shops will grow and develop into medium to large-scale repair shops. Therefore, a service marketing communication training program for motorcycle repair shops will be held in November 2024 at the Suzuki Motor repair shop in Magetan city, branch of PT. ISG Surabaya, with participants being mechanics and apprentices. This research uses a descriptive qualitative technique, and data collection is done using the participant observation technique where the author is directly involved in the daily implementation of the training. Additionally, interviews are conducted when needed.  The purpose of this research is to explain how service marketing communication training is conducted for motorcycle repair shops. The training material covers service marketing communication, how to manage a repair shop, and is expected to create job opportunities in their respective areas. Participants practiced creating marketing plans, determining costs, creating repair shop promotions, and determining place and physical evidence. The reseacher hopes this article will be beneficial to other repair shop entrepreneurs by expanding their knowledge and providing ideas for developing their repair shops.
Co-Authors Abdat, Fikri Hasan Ade Bayu Saputra Alvino Nanda Wardhana Asyefi, Muhammad Gestald Azola Dwi Yuliasari Cahyono, Septiawan Dwi Dimas Prasetyo Dina Hesti Wardani Fathur Rahman Guntur Gumelar Gusti Aji Putra Hariyani, Nunik Ida Ayu Putu Sri Widnyani Maria Magdalena Widiantari Muhammad Afdol Nayottama, Fuad Fajar Nayottama Nurhidayati, Hindun Permatasari, Ineke Intan Puji Astuti Putri, Fitria Novita Ratna Wati SATRIA WIJAYA DEWA SAPUTRA Wardani, Dina Hesti Wicaksono, Mahesa Wahyu Widiantari, Maria M Zuli Nurchayati Zulin Nurchayati