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Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
The Effectiveness of SIMENIK (Electronic Media System) in Stunting Reduction Efforts in Pitu District, Ngawi Regency Puji Astuti; Veny Ari Sejati; Maria Magdalena Widiantari
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7805

Abstract

Stunting is a serious public health issue in Indonesia, including in Pitu Subdistrict, Ngawi Regency. Stunting is caused by multifactorial factors, such as chronic malnutrition, recurrent infections, poor sanitation, and low parental knowledge about child nutrition (Beal et al., n.d.). Ministry of Health of the Republic of Indonesia, 2022). One approach to address stunting is the utilization of information technology, such as SIMENIK (Electronic Media System), which is designed to disseminate health information, monitor child nutritional status, and support community nutrition interventions (World Health Organization, n.d.). This study aims to analyze the effectiveness of SIMENIK in supporting stunting reduction in Pitu Subdistrict, Ngawi Regency, focusing on information accessibility, system usage by health workers, and its impact on community knowledge regarding child nutrition and growth. This research employs a descriptive qualitative approach, with data collected through in-depth interviews with health workers, posyandu cadres, and selected parents of toddlers, as well as observations of SIMENIK usage in the field. The results are expected to provide insights into the extent to which SIMENIK can improve access to nutrition information, support health workers’ decision-making, and influence community behavior in fulfilling child nutritional needs. This study is expected to serve as a recommendation for local governments and stakeholders to strengthen the implementation of SIMENIK, enhance nutrition education quality, and accelerate stunting reduction in Pitu Subdistrict (U.N.I.C.E.F., n.d.).
Komunikasi Interpersonal dalam Membangun Hubungan untuk Meningkatkan Loyalitas Konsumen Brand Serahinke.Aku Bouquet Putri, Fitria Novita; Nurchayati, Zulin; Sejati, Veny Ari
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6984

Abstract

This study aims to analyze the application of interpersonal communication in building relationships between business owners and consumers and its contribution to consumer loyalty to the Serahinke.aku Bouquet brand. This study uses a qualitative approach with a descriptive case study method. The research subjects consisted of business owners and consumers of Serahinke.aku Bouquet who were selected based on their involvement in the communication and transaction process. Data were collected through in-depth interviews, observations of digital interactions, and documentation of communication on social media and instant messaging applications. Data analysis used the interactive model of Miles and Huberman through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that Joseph A. DeVito's five dimensions of interpersonal communication play a role in building consumer loyalty. Openness builds trust through clear information, empathy strengthens understanding of consumer needs, support creates responsive service, a positive attitude builds comfortable interactions, and equality strengthens personal relationships between business owners and consumers. The application of these five dimensions contributes to consumer loyalty demonstrated through repeat purchases and recommendations. This study provides practical implications for the development of digital-based creative business communication strategies