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All Journal EKONOMIS : Journal of Economics and Business Jurnal Ekonomi dan Manajemen Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Balance : Jurnal Akuntansi dan Manajemen JURNAL ECONOMINA Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan KREATIF: Jurnal Pengabdian Masyarakat Nusantara Krisnadwipayana International Journal of Management Studies
Istimaroh Istimaroh
Universitas Muhammadiyah Kalimantan Timur, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Supply Chain Management Strategy Research Quantitative Analysis: Comparing of Smart-PLS and SPSS Results Istimaroh; Idham Chalid; Bambang Setiaji; Noor Aslinda Abu Seman
Krisnadwipayana International Journal of Management Studies Vol 4 No 1 (2024): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v4i1.334

Abstract

Many researchers are unsure which software to use for quantitative research data analysis because there is no research comparing different software options. This study aims to compare the results of using Smart-PLS and SPSS software for analyzing quantitative data in the field of supply chain management. The study analyzed data from 231 respondents using questionnaires with three variables: lean supply chain strategy, agile supply chain strategy, and sustainable performance. The analysis focused on hypothesis testing and regression analysis, which measures the influence of independent variables on dependent variables. The study found that both Smart-PLS and SPSS software produced significant results in terms of p-value, t-value, determination value, and correlation value. This research is unique because it provides a comparative analysis of Smart-PLS and SPSS software.
Pengaruh Influencer Credibility Terhadap Niat Pembelian Pada PenggunaTiktok Shop Lukmanul Hakim; Hudyah Astuti Sudirman; Istimaroh .
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3227

Abstract

The low purchase intention among TikTok Shop users is a major issue, despite the platform’s considerable potential in the national e-commerce sector. This indicates a gap between market potential and actual purchase realization that has not been optimally utilized. As one of the most popular social commerce platforms, TikTok Shop offers interactive features such as live shopping and video reviews, which have the potential to increase online shopping activity. However, its purchase conversion rate still lags behind competitors like Shopee. Influencer credibility is believed to be an important factor because influencers can shape consumer perceptions through engaging, persuasive, and seemingly more trustworthy content. This study aims to analyze the influence of influencer credibility on the purchase intention of TikTok Shop users in Samarinda City. The research employed a quantitative approach with a survey method. A total of 127 active TikTok Shop users were selected as respondents. Data were collected through an online questionnaire and analyzed using simple linear regression, t-test, and the coefficient of determination (R²) to measure the influence of the independent variable on the dependent variable. The results indicate that influencer credibility has a positive and significant effect on purchase intention. The higher the level of trustworthiness, attractiveness, and expertise of an influencer, the greater the consumer’s tendency to purchase the promoted product. The R² value of 0.270 shows that 27% of the variation in purchase intention is explained by influencer credibility, while the remaining 73% is influenced by other factors not examined in this study.
Integrasi Customer Experience dan Green Product Development dalam Meningkatkan Marketing Performance UMKM Sektor Beauty Shop di Samarinda Helma Nur Aldilla; Istimaroh Istimaroh; Marsha Anindita
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2938

Abstract

This study aims to analyze the effect of customer experience on marketing performance with green product development as a mediating variable among Beauty Shop MSMEs in Samarinda City. A quantitative approach was employed using purposive sampling. Data were collected from 273 Beauty Shop MSME owners and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer experience has a positive and significant effect on both marketing performance and green product development. Green product development also has a positive and significant effect on marketing performance and mediates the relationship between customer experience and marketing performance. These findings indicate that positive customer experience can encourage environmentally friendly product innovation, which in turn enhances marketing performance. The study provides practical implications for Beauty Shop MSMEs to strengthen customer experience while integrating sustainability principles into product development.
Pengaruh Sensory Brand Experience Terhadap Brand Loyalty: Brand Self Connection Sebagai Mediator Studi Kasus Konsumen Hotel Ibis Samarinda Dewi Sinta Fitriah; Marsha Anindita; Istimaroh Istimaroh
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 2 (2025): Agustus 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i2.863

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Sensory Brand Experience terhadap Brand Loyalty dengan Brand Self Connection sebagai variabel mediasi, menggunakan studi kasus pada konsumen Hotel ibis Samarinda. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei melalui kuesioner. Data dikumpulkan dari 201 responden dan dianalisis menggunakan teknik Structural Equation Modeling–Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa Sensory Brand Experience berpengaruh positif dan signifikan terhadap Brand Self Connection dan Brand Loyalty, baik secara langsung maupun tidak langsung melalui Brand Self Connection. Temuan ini memberikan kontribusi dalam pengembangan strategi pemasaran berbasis pengalaman dan keterikatan emosional di sektor perhotelan.   This study aims to analyze the influence of Sensory Brand Experience on Brand Loyalty, with Brand Self-Connection as a mediating variable, using a case study of consumers at hotel Ibis Samarinda. A quantitative method was applied, utilizing surveys through structured questionnaires. Data were collected from 201 respondents and analyzed using Structural Equation Modeling–Partial Least Squares (PLS-SEM). The results show that Sensory Brand Experience has a positive and significant effect on both Brand Self-Connection and Brand Loyalty, directly and indirectly through the mediation of Brand Self-Connection. These findings contribute to the development of marketing strategies based on experiential and emotional brand connections in the hospitality sector.  
The Impact of Green Product Innovation on the Business Performance of Retail MSMEs in Samarinda: The Mediating Role of Green Supply Chain Management Muhammad Afrizal Fani; Istimaroh Istimaroh
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.4020

Abstract

This study is motivated by the importance of improving the business performance of retail MSMEs in Samarinda through sustainability-oriented business strategies. Green Product Innovation (GPI) refers to MSMEs' efforts to develop more environmentally friendly products, while Green Supply Chain Management (GSCM) supports supply chain activities that consider environmental aspects. This study aims to analyze the effect of GPI on business performance, the effect of GPI on GSCM, the effect of GSCM on business performance, and the mediating role of GSCM in the relationship between GPI and business performance. This research employed a quantitative explanatory approach using a survey method by distributing questionnaires to 384 retail MSME actors in Samarinda, determined using the Krejcie and Morgan table. Data were analyzed using SPSS for descriptive statistics and SmartPLS with the SEM-PLS approach. The results show that GPI has a positive and significant effect on business performance (coefficient 0.235; p=0.000), GPI has a positive and significant effect on GSCM (coefficient 0.461; p=0.000), and GSCM has a positive and significant effect on business performance (coefficient 0.617; p=0.000). In addition, GSCM is proven to partially mediate the effect of GPI on business performance (indirect coefficient 0.285; p=0.000). These findings confirm that green product innovation can improve retail MSME business performance both directly and through strengthening green supply chain management.
Co-Authors Abu Seman, Noor Aslinda Adella Rizki Salsabila Bambang Setiaji Bambang Setiaji Chalid, Idham Dewi Sinta Fitriah Fathan Anzaini Fenty Fauziah Helma Nur Aldilla Hudyah Astuti Sudirman Hudyah Astuti Sudirman Hudyah Astuti Sudirman Idham Chalid Khairun Mubarak Lukmanul Hakim Marsha Anindita Muh Idil Muhammad Afrizal Fani Muhammad Dhiaul Hak Nur Noor Aslinda Abu Seman Nuriansyah Nuriansyah Taghfirul Azhima Yoga Siswa Wahyu DwiJaya Wawan Joko Pranoto