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All Journal Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Jurnal Scientia Innovative: Journal Of Social Science Research Journal of Innovative and Creativity
Marsha Anindita
Universitas Muhammadiyah Kalimantan Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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MEASURING STUDENT INTEREST IN CONTINUING DISTANCE LEARNING (PJJ) VIA OPEN LEARNING: MODEL EXPECTATION CONFIRMATION Marsha Anindita; Dewi Sartika; Joko Sabtohadi
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

At the beginning of 2020, all countries in the world were hit by the Covid-19 Virus pandemic. This pandemic has prompted the government and numerous business sectors to adjust in carrying out their business activities. One sector that has experienced massive changes in this adjustment is the education sector in Indonesia. This research was conducted to find out how the impact of distance learning policies carried out by the government on student interest in continuing their education. The model used in this study is a confirmation expectation model. There are 240 respondents obtained in this study who are students of the Muhammadiyah University of East Kalimantan who actively use the Open Learning platform. The results of this study indicate that there are some variables that significantly affect student interest in continuing distance learning (PJJ) through the Open Learning platform.
Pengaruh Promosi Ongkir terhadap Keputusan Pembelian pada Marketplace Shopee di Kota Samarinda Syahrul Afithoni; Hudyah Astuti Sudirman; Marsha Anindita
Innovative: Journal Of Social Science Research Vol. 3 No. 4 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i4.3544

Abstract

Penelitian ini bertujuan untuk mengetahui apakah kegiatan promosi berpengaruh signifikan terhadap keputusan pembelian pada marketplace Shopee di Kota Samarinda. Populasi dalam penelitian ini adalah konsumen yang membeli produk di marketplace Shopee di kota Samarinda melalui berbagai kegiatan promosi termasuk ongkos kirim dan flash sale. Penentuan sampel dalam penelitian ini mengadopsi purposive   sampling, dan peneliti menentukan sendiri standar sampel melalui pertimbangan-pertimbangan tertentu. Besar sampel penelitian ini adalah 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah ditentukan oleh peneliti. Alat yang digunakan untuk menganalisis data yang diperoleh adalah software SPSS (Statistics Program for the Social Sciences) versi 22. Hasil penelitian ini menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap keputusan pembelian.
Analisis Tipe Kompetisi, Dinamika Kestabilan Dan Peramalan Perolehan Laba Bersih Lembaga Keuangan Bank Sri Wahyuni Jamal; Suparno Suparno; Fenty Fauziah; Marsha Anindita
JAK (Jurnal Akuntansi) Kajian Ilmiah Akuntansi Vol. 11 No. 2 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jak.v11i2.7912

Abstract

Competition in the business world is something that cannot be avoided, for example competition in the banking sector. In this sector, competition has the potential to encourage the business world to be more competitive, and also improve the efficiency and health of banks. The aim of this research is to analyze the competition that occurs between bank BNI and Mandiri using the Lotka-Volterra competition model approach. The results of this research indicate that the type of competition between bank BNI and Mandiri is the predatory-prey, where BNI acts as a prey, while Mandiri acts as a predator. In addition, the results of future net income forecasting show that BNI's net income tends to decline over the next ten years, and after that it will be stable. On the other hand, Mandiri's net income will increase over the next three years, with maximum net income obtained in 2025, and after that it will be stable. Therefore, both of them must adopt a policy to overcome net income which is likely to experience stagnation in the future. Keywords: bank, competition, Lotka-Volterra, net income, predatory, stable
Pengaruh Kepercayaan Dan Daya Tarik Streamer Terhadap Minat Pembelian Dalam Live Streaming Commerce Di Tiktok Asshodiqy Yanwar Ridwan; Marsha Anindita; Hudyah Astuti Sudirman
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan dan daya tarik streamer terhadap minat pembelian konsumen dalam konteks live streaming e-commerce di platform TikTok. Dengan meningkatnya pengguna TikTok di Indonesia, penelitian ini berfokus pada bagaimana interaksi langsung antara streamer dan konsumen dapat memengaruhi keputusan pembelian. Metode yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner yang disebarkan kepada 102 responden di Kota Samarinda. Hasil analisis menunjukkan bahwa kepercayaan terhadap streamer memiliki pengaruh positif dan signifikan terhadap minat pembelian, di mana konsumen merasa yakin bahwa produk yang ditawarkan sesuai dengan yang ditampilkan. Selain itu, daya tarik streamer juga berkontribusi secara signifikan dalam meningkatkan minat beli, dengan penampilan dan gaya komunikasi yang menarik. Temuan ini memberikan wawasan baru bagi praktisi pemasaran digital dalam merancang strategi live streaming yang lebih efektif untuk menarik perhatian konsumen. Penelitian ini diharapkan dapat menjadi referensi bagi penelitian selanjutnya yang mengeksplorasi faktor-faktor lain yang memengaruhi perilaku konsumen dalam e-commerce berbasis live streaming.
Co-Authors Asshodiqy Yanwar Ridwan Dewi Sartika Fenty Fauziah Hudyah Astuti Sudirman Joko Sabtohadi Sri Wahyuni Jamal Suparno Suparno Syahrul Afithoni