Articles
<![CDATA[Kegiatan Pendampingan Usaha Pada Sanggar Kesenian Sunda Di Tangerang ]]>
<![CDATA[Untari, Dhian Tyas]]>;
<![CDATA[Satria, Budi]]>;
<![CDATA[Winarso, Widi]]>
<![CDATA[ Jurnal Abdimas UBJ (Pengabdian Kepada Masyarakat) Vol. 3 No. 2 (2020): Juni 2020 ]]>
Publisher : <![CDATA[Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya ]]>
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DOI: 10.31599/jabdimas.v2i2.155
<![CDATA[Art is a product of human taste and initiative. At present, traditional arts are being eroded by the stream of modernization. So, the assistance in the "Art Studio" in order to stay afloat is needed. Community service activities were carried out in Tangerang and made the Elcitra Studio and Shamara Wedding Organizer (WO) partners. The activity was carried out by providing input related to costumes, managerial of the Studio, and found between the Studio and the WO so that they could collaborate more closely. Keywords: Art, Sundanese, Traditional, Community Service Abstrak Kesenian merupakan sebuah hasil cipta rasa dan karsa manusia, dan pada perkembangannya kesenian tradisional mulai tergerus oleh arus moderenisasi. Hal ini yang menyebabkan perlunya pendampingan pada Sanggar Kesenian agar tetap dapat bertahan. Kegiatan dilakukan di Tangerang dan menjadikan sanggar Elcitra dan Shamara Wedding Organizer (WO) sebagai mitra. Kegiatan dilakukan dengan memberikan masukan terkait kostum, manajerial Sanggar dan menemukan antara Sanggar dan WO agar kemudian mereka dapat berkerjasama secara lebih lajut. Kata kunci: Keseninan, Sunda, Tradisional, Abdimas]]>
<![CDATA[Konsep Etika dan Estetika Dalam Meningkatkan Service Quality Perbankan; Sebuah Kajian Literatur ]]>
<![CDATA[Untari, Dhian Tyas]]>;
<![CDATA[Satria, Budi]]>
<![CDATA[ Jurnal Kajian Ilmiah Vol. 20 No. 3 (2020): September 2020 ]]>
Publisher : <![CDATA[Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP) ]]>
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DOI: 10.31599/jki.v20i3.299
<![CDATA[Demand of bank services is increasingly day by day, and in outher way, competition of banking industry also rigorous. And it made banking industry more colerfull than before. Product feature and fast, easy also save services is a key of successful competition in baking industry. To invent product and excellence service quality is related to how we can improve our human resources. Every human resources must understand about professional ethic and aesthetics of behavior. That is very important for them because they alweys having interaction with bank customer. This is a conceptual paper that will discribe the relation between ethic, aesthetics and service quality in banking industry. And expected this paper will give a new discourse to develop banking industry in Indonesia by increasing competitiveness of humand resourses Key words : Ethic, aesthetics, service quality Abstrak Permintaan jasa bank semakin hari semakin hari, dan di luar itu persaingan industri perbankan juga semakin ketat. Dan itu membuat industri perbankan lebih penuh warna dari sebelumnya. Fitur produk dan layanan yang cepat, mudah juga menyimpan adalah kunci dari persaingan yang sukses di industri kue. Menemukan kualitas produk dan layanan yang prima berkaitan dengan bagaimana kita dapat meningkatkan sumber daya manusia kita. Setiap SDM harus memahami tentang etika profesi dan estetika perilaku. Itu sangat penting bagi mereka karena mereka selalu berinteraksi dengan nasabah bank. Ini adalah makalah konseptual yang akan menggambarkan hubungan antara etika, estetika dan kualitas layanan di industri perbankan. Dan diharapkan tulisan ini dapat memberikan wacana baru untuk mengembangkan industri perbankan di Indonesia dengan meningkatkan daya saing sumber daya manusia Kata kunci: Etika, estetika, kualitas pelayanan]]>
<![CDATA[IMPLEMENTASI STRATEGI CRM DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN PADA PENGUSAHA RETAIL BAHAN BANGUNAN (Studi kasus : Setu, Bekasi) ]]>
<![CDATA[Budi Satria]]>
<![CDATA[ JABE (Journal of Applied Business and Economic) Vol 1, No 3 (2015): JABE ]]>
Publisher : <![CDATA[UNIVERSITAS INDRAPRASTA PGRI ]]>
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DOI: 10.30998/jabe.v1i3.1396
<![CDATA[Pesatnya pembangunan perumahan belakangan terus menggairahkan minat pengusaha retail bahan bangunan untuk menggarap peluang bisnis tersebut. Untuk tetap bertahan dan berkembang, selain strategi harga dengan memperkecil profit yang didapat agar dappat bersaing dengan pengusaha retail bahan bangunan yang lain, menjual produk lebih banyak dari pesaing, perusahaan juga harus melakukan strategi manajemen hubungan dengan konsumen (Customer Relationship Management) yang merupakan kolaburasi antara strategi marketing, komunikasi dan sistem informasi. Dengan metode deskriptif dan data yang didapat dari konsumen dan pengusaha retail bahan bangunan di Setu Bekasi, didapatkan hasil bahwa implementasi strategi CRM dalam menjalankan bisnis khususnya bisnis retail bahan banguanan dengan tingkat persaingan yang cukup ketat merupakan hal yang mutlak untuk digunakan. Kemudahan dalam mencari informasi bagi konsumen sangat mendukung keberlanjutan bisnis. Hanya saja kenyataanya masih ada beberapa pengusaha retail bahan bangunan Setu Bekasi yang belum sepenuhnya mengimplementasikan strategi CRM tersebut. Oleh sebab itu edukasi dan penginformasi tentang pentingnya pelaksanaan CRM perlu disebar luaskan. ]]>
<![CDATA[MENGUKUR KINERJA ADMINISTRASI KARYAWAN DIVISI PLANT, AKUNTING DAN FINANCE, SERTA MARKETING PADA PT X, JAWA BARAT DENGAN MODEL PENDEKATAN INTERNAL BENCHMARKING ]]>
<![CDATA[Budi Satria]]>;
<![CDATA[Achiruddin Achiruddin]]>
<![CDATA[ JABE (Journal of Applied Business and Economic) Vol 2, No 2 (2015): JABE ]]>
Publisher : <![CDATA[UNIVERSITAS INDRAPRASTA PGRI ]]>
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DOI: 10.30998/jabe.v2i2.1458
<![CDATA[This study wanted to reveal that human resources is a source of competitive advantage and the key elements that are important for success in competing to achieve the goal. Therefore, the management of human resources for the organizations that are important to the public service. Human resources are part of management. Which is an element of management in which there are workers in the company. Humans are always active and dominant in every activity of the organization, because people become planners, perpetrators and determines the realization of organizational goals. The method used is a survey method, the research took samples from a population and using questionnaires as the primary means of collecting data. Variables to be explained is the performance division of plant administration employees; accounting and finance; and marketing at PT. X, West Java with a model of internal benchmarking approach. Based on the research results can be seen that; 1) formal education possessed by employees is still low enough to need a special program to increase pendididkan formal, 2) Evenness skills are needed so that each division can be run optimally and can cooperate well, so the company needs to increase training for employees, 3 ) on Marketing Division achievement of the goals pretty good / high, one faktonya is because the payroll system at the Division markeing that inevitably mentimulasi employees to achieve the target that has been determined. So in this regard, it is necessary to go back and reexamined managed payroll system more effective in order to improve the performance and productivity of employees.]]>
<![CDATA[Konsep Etika dan Estetika Dalam Meningkatkan Service Quality Perbankan; Sebuah Kajian Literatur ]]>
<![CDATA[Dhian Tyas Untari]]>;
<![CDATA[Budi Satria]]>
<![CDATA[ Jurnal Kajian Ilmiah Vol. 20 No. 3 (2020): September 2020 ]]>
Publisher : <![CDATA[Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP) ]]>
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DOI: 10.31599/jki.v20i3.299
<![CDATA[Demand of bank services is increasingly day by day, and in outher way, competition of banking industry also rigorous. And it made banking industry more colerfull than before. Product feature and fast, easy also save services is a key of successful competition in baking industry. To invent product and excellence service quality is related to how we can improve our human resources. Every human resources must understand about professional ethic and aesthetics of behavior. That is very important for them because they alweys having interaction with bank customer. This is a conceptual paper that will discribe the relation between ethic, aesthetics and service quality in banking industry. And expected this paper will give a new discourse to develop banking industry in Indonesia by increasing competitiveness of humand resourses Key words : Ethic, aesthetics, service quality Abstrak Permintaan jasa bank semakin hari semakin hari, dan di luar itu persaingan industri perbankan juga semakin ketat. Dan itu membuat industri perbankan lebih penuh warna dari sebelumnya. Fitur produk dan layanan yang cepat, mudah juga menyimpan adalah kunci dari persaingan yang sukses di industri kue. Menemukan kualitas produk dan layanan yang prima berkaitan dengan bagaimana kita dapat meningkatkan sumber daya manusia kita. Setiap SDM harus memahami tentang etika profesi dan estetika perilaku. Itu sangat penting bagi mereka karena mereka selalu berinteraksi dengan nasabah bank. Ini adalah makalah konseptual yang akan menggambarkan hubungan antara etika, estetika dan kualitas layanan di industri perbankan. Dan diharapkan tulisan ini dapat memberikan wacana baru untuk mengembangkan industri perbankan di Indonesia dengan meningkatkan daya saing sumber daya manusia Kata kunci: Etika, estetika, kualitas pelayanan]]>
<![CDATA[Persepsi dan Preferensi Mahasiswa terhadap Kewirausahaan ]]>
<![CDATA[Budi Satria]]>
<![CDATA[ Economics and Digital Business Review Vol. 2 No. 1 (2021): Agustus - January ]]>
Publisher : <![CDATA[STIE Amkop Makassar ]]>
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DOI: 10.37531/ecotal.v2i1.22
<![CDATA[Metode penelitian yang digunakan adalah metode survei, yaitu penelitian yang mengambil sampel dari suatu populasi dan menggunakan kuesioner sebagai alat pengumpul data yang utama. Variabel yang akan dijelaskan adalah program pendidikan kewirausahaan di Perguruan Tinggi dan minat mahasiswa terhadap dunia wirausaha. Jumlah populasi dalam penelitian ini adalah 30 orang mahasiswa dan 30 mahasiswi dari prodi Pendidikan Ekonomi yang sudah mendapatkan mata kuliah kewirausahaan. Berdasarkan hasil penelitian diatas maka dapat dilihat bahwa sebenarnya keenam faktor tersebut dianggap penting oleh mahasiswa, hanya saja faktor pengusaaan materi dan kesesuaian mater dengan kebutuhan dunia kerja dianggap masih kurang oleh mahasiswa.]]>
<![CDATA[EDUKASI UNSUR STRATEGI PEMASARAN DALAM PENGEMBANGAN USAHA SAYUR HIDROPONIK ]]>
<![CDATA[Budi Satria]]>;
<![CDATA[Dhian Tyas Untari]]>;
<![CDATA[Timorora Sandha Perdhana]]>;
<![CDATA[Fata Nidaul Khasanah]]>;
<![CDATA[Tulus Sukreni]]>;
<![CDATA[Prasojo Prasojo]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat UBJ Vol. 5 No. 2 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya ]]>
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DOI: 10.31599/jabdimas.v5i2.1204
<![CDATA[The focus in this article is the development of a hydroponic vegetable business. The hydroponic system is well known by the public, in addition to the relatively easy system and application of this system, the grower does not interact with the soil, the hydroponic system is also one of the implementations of the agricultural intensification system. Because the planting rack can be made with a multilevel system, so that with a small area, it can produce quite a lot of plants. The problem faced by hydroponic farmers is the marketing system. Often hydroponic farmers with home scales still have difficulty in marketing their products, the problems are more or less as follows; 1) The operational cost of hydroponic plants is relatively expensive, this affects the selling price. While the general public at the vegetable craftsman only knows conventional vegetables, where the operational costs are relatively cheap and are sold at low prices. So often hydroponic vegetable products cannot compete in price. 2) The market for hydroponic vegetables is in supermarkets, but hydroponic farmers on a home scale with small and relatively unstable production capacity find it difficult to enter supermarkets. These two things are the basis of this writing, which is expected to be a reference for hydroponic farmers in order to optimize existing market opportunities.]]>
<![CDATA[STRATEGI BISNIS ONLINE DI BEKASI; KASUS PADA BISNIS CLOTING LINE ]]>
<![CDATA[Budi Satria]]>;
<![CDATA[Dhian Tyas Untari]]>
<![CDATA[ Jurnal Ilmiah Akuntansi dan Manajemen Vol 18 No 1 (2022): Vol 18 No 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ekonomi Dan Bisnis Universitas Bhayangkara Jakarta Raya ]]>
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DOI: 10.31599/jiam.v18i1.845
<![CDATA[This study aims to develop a clothing line online business strategy in Bekasi; Aspects of Marketing, Human Resources and Finance. The study involved 27 online and domiciled fashion clothing line entrepreneurs who are members of the Setu – Cilengsi MSME community. Data was collected through structured interviews related to aspects of marketing, Human Resources (HRD) and Finance and analyzed using EFAS IFAS and Grand Matrix. Based on the results of data analysis, the Clothing Line business in Bekasi is in the Matching Stage stage, the strategies chosen are market penetration strategy, product development strategy, backward integration strategy and horizontal integration.]]>
<![CDATA[PENDAMPINGAN DAN PEMBERDAYAAN WANITA DALAM MENGEMBANGKAN DIGITAL MARKETING PRODUK KULINER BERBASIS MANGROVE DI DESA PANTAI MEKAR ]]>
<![CDATA[Budi Satria]]>;
<![CDATA[Dhian Tyas Untari]]>;
<![CDATA[Amelia Putri]]>;
<![CDATA[Allisya Andrea Anjani]]>;
<![CDATA[Friska Natalia]]>;
<![CDATA[Marisa Cantika]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): Januari 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya ]]>
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DOI: 10.31599/jabdimas.v6i1.1679
<![CDATA[Based on the results of initial observations conducted by the team in the PKK community in Pantai Mekar Village, there are at least 3 aspects of problems related to women's empowerment, namely: the majority of families in Pantai Mekar Village depend only on their husband's income, so it can be said that women in Pantai Mekar Village are less empowered Economically, Pantai Mekar Village is an area in Bekasi which has a fairly extensive mangrove forest. At present, mangrove products such as dodol mangrove, mangrove syrup and crispy crab have been created. It's just that currently the packaging is still very simple, so it can't compete with similar products on the market. Products that are very innovative at this time do not have a massive marketing system. The current marketing pattern is still very simple, it only includes bazaars which are sometimes held by the local government. On the other hand, a more modern marketing system is needed for the introduction and market penetration process. PKK Desa Pantai Mekar has tried to make culinary delights made from mangroves to be processed into syrup, dodol and jam. Currently, the Ubhara Jaya PKM Team and the Pantai Mekar Village PKK are also carrying out improvements in the production, marketing and licensing processes related to brands. It is hoped that Mangrove-based culinary can be a source of economic improvement for women in Pantai Mekar Village]]>
<![CDATA[Pendampingan dan Pemberdayaan Wanita Dalam Mengembangkan Digital Marketing Produk Kuliner Berbasis Mangrove Di Desa Pantai Mekar ]]>
<![CDATA[Satria, Budi]]>;
<![CDATA[Untari, Dhian Tyas]]>; Putri, Amelia;
<![CDATA[Anjani, Allisya Andrea]]>;
<![CDATA[Natalia, Friska]]>;
<![CDATA[Cantika, Marisa]]>
<![CDATA[ Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): January 2023 ]]>
Publisher : <![CDATA[Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya ]]>
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DOI: 10.31599/4sqdwc61
<![CDATA[Based on the results of initial observations conducted by the team in the PKK community in Pantai Mekar Village, there are at least 3 aspects of problems related to women's empowerment, namely: the majority of families in Pantai Mekar Village depend only on their husband's income, so it can be said that women in Pantai Mekar Village are less empowered Economically, Pantai Mekar Village is an area in Bekasi which has a fairly extensive mangrove forest. At present, mangrove products such as dodol mangrove, mangrove syrup and crispy crab have been created. It's just that currently the packaging is still very simple, so it can't compete with similar products on the market. Products that are very innovative at this time do not have a massive marketing system. The current marketing pattern is still very simple, it only includes bazaars which are sometimes held by the local government. On the other hand, a more modern marketing system is needed for the introduction and market penetration process. PKK Desa Pantai Mekar has tried to make culinary delights made from mangroves to be processed into syrup, dodol and jam. Currently, the Ubhara Jaya PKM Team and the Pantai Mekar Village PKK are also carrying out improvements in the production, marketing and licensing processes related to brands. It is hoped that Mangrove-based culinary can be a source of economic improvement for women in Pantai Mekar Village.]]>
