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All Journal EKONOMIS : Journal of Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen dan Ekonomi Al Itmamiy : Jurnal Hukum Ekonomi Syariah Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Jurnal Inovasi Ekonomi Syariah dan Akuntansi Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Bisnis, Ekonomi Syariah dan Pajak
Nurlia Fusfita
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PERSEPSI RISIKO DAN PENGETAHUAN MAHASISWA TERHADAP MINAT INVESTASI SAHAM SYARIAH Cindy Claudia; Efni Anita; Nurlia Fusfita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i2.269

Abstract

This study aims to determine and analyze how much influence the perception of risk and knowledge of students on interest in Islamic stock investment in students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University Jambi. This study uses a quantitative approach to the data analysis method of Multiple Linear Regression. The results show that the perception of risk (X1) has no significant effect on investment interest (Y), so it can be concluded that Ha is rejected and H0 is accepted. Knowledge (X2) shows a significant effect on investment interest (Y), so it can be concluded that Ha is accepted and H0 is rejected. Meanwhile, risk perception (X1) and knowledge (X2) simultaneously have a significant effect on investment interest (Y), so it can be concluded that Ha is accepted and H0 is rejected. The influence of these two variables is 41.1% while the remaining 58.9% is influenced by other variables outside this study.
Analisis Efektifitas Pengelolaan Alokasi Dana Desa Di Desa Simbur Naik Kecamatan Muara Sabak Timur Kabupaten Tanjung Jabung Timur Tahun 2017-2021 Indah Lestari; As’ad Isma; Nurlia Fusfita
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 3 (2023): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i3.291

Abstract

This Thesis aims to determine the effectiveness of village fund allocation in simbur naik village, muara sabak timur district, tanjung jabung timur regency. One of the goals is to find out how the village fund allocation is in simbur naik village, muara sabak timur district, tanjung jabung timur regency. This study uses a qualitative approach using a quantitative approach with data collection methods by conducting observation, interview, documentation. Effective village fund allocation management in simbur naik district in 2017-2021 is in the quite effective category. The conclusions are as follows: (1) The level of effectiveness from year to year is 2017 totaled (100%), 2018 amounted to (100%), 2019 amounted to (100%), 2020 amounted to (85,19%), year 2021 amounted to (96,06). (2) The obstacles faced by the simbur naik village government, muara sabak timur district, tanjung jabung timur regency are as follows: a). Community understanding of the allocation of village funds. b). Lack of communication between work units. c). Disbursement of village fund allocations is hampered.d). Covid-19 virus. (3). Solutions reganding the obstacles faced are as follow: a). Conducting training related to the allocation of village funds. b). Improve coordination between work units. c). Make a reserve fund.
Pengaruh Perilaku Teman Sebaya, Penggunaan Media Sosial, dan Gaya Hidup Terhadap Perilaku Konsumtif Siswa-Siswi SMKN 1 Tanjung Jabung Barat Tahun Ajaran 2023/2024 Siti Hartina; Ahsan Putra Hafiz; Nurlia Fusfita
Journal Economic Excellence Ibnu Sina Vol. 2 No. 1 (2024): Maret : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i1.1021

Abstract

Consumptive behavior can be said to be the behavior of buying goods without strong consideration and prioritizing desires over needs. Consumptive behavior is influenced by two main factors, including internal factors that cause consumptive behavior including self-esteem, drive, self-concept, and personality. As well as external factors that cause consumer behavior due to social class, culture, reference groups and family. This research aims to determine the influence of peer behavior, use of social media, and lifestyle on the consumptive behavior of students at SMKN 1 Tanjung Jabung Barat for the 2023/2024 academic year. The method in this research is quantitative research. The samples were taken using nonprobability techniques. The sample in this research were class The analysis used is multiple linear regression with the SPSS 27 program. The research results show that peer behavior (X1) partially influences consumptive behavior (Y), social media (X2) partially has no influence on consumptive behavior (Y), lifestyle (X3) partially influences consumptive behavior (Y). Meanwhile, simultaneously the behavior of peers, social media and lifestyle on consumer behavior is 32.9%. And the remaining 67.1% is influenced by other variables outside this research.
Pengaruh Literasi Keuangan, Aktifitas Galeri Investasi Syariah Dan Pengelolaan Uang Saku Terhadap Minat Mahasiswa Dalam Berinvestasi Saham Syariah Di Pasar Modal Dimas Dwi Amrico Py; Arsa Arsa; Nurlia Fusfita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 4 (2024): Juli: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i4.304

Abstract

Investing in the Shariah capital market is not only a potential business choice but also an embodiment of the recommended practice of muamalah in Islam, where wealth is used productively to bring benefits to oneself and others. This study found that financial literacy has a significant influence on students' investment interest, with a significance value of 0.000. Financial literacy plays a crucial role in shaping wise financial behavior, where a deeper understanding of finance and investment can help individuals manage their finances better. Additionally, Shariah investment gallery activities also have a significant influence on students' investment interest, with a significance value of 0.012. These activities provide students with a deeper understanding of the mechanisms and principles of the Shariah capital market, thereby increasing their interest in investing. Managing pocket money is also a significant factor in determining students' investment interest, with a significance value of 0.003. Wise management of pocket money allows some students to use part of those funds for investment, subsequently increasing their interest in the Shariah capital market. Simultaneously, the research results show that financial literacy, Shariah investment gallery activities, and pocket money management have a significant influence on students' investment interest, with a significance value for the F-test of 0.000.
Pengaruh Lokasi Dan Promosi Terhadap Minat Menjadi Nasabah Bank Syariah Pada Masyarakat Kelurahan Kenali Besar Kecamatan Alam Barajo Rian Irawan; Ahsan Putra Hafiz; Nurlia Fusfita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 4 (2024): Juli: Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i4.305

Abstract

This research aims to find out and analyze the influence of location and promotion on interest in becoming a sharia bank customer in the people of the Kenali Besar sub-district, Alam Barajo sub-district. The methods used in this research are quantitative methods and data analysis methods. This sampling method uses the Isaac & Michael formula to obtain a sample of 260 respondents from the people of the Recognize Subdistrict community by distributing a Likert scale questionnaire. The research results show that the location variable has a positive and significant influence on interest in becoming a sharia bank customer. Based on the t test, it is known that the calculated t value is 8.364, while the t table value is 1.969, indicating that 8.364 > 1.969, and the significance level is 0.001 < 0.05, which means that Ha1 is accepted and Ho1 is rejected. Promotion does not have a positive and significant influence on interest in becoming a sharia bank customer. This can be seen based on the results of the t test that the calculated t value is 0.801, while the t table value is 1.969, indicating that 0.801 < 1.969 with a significance value of 0.424 > 0.05, which means that Ha2 is rejected and Ho2 is accepted. Location (X1) and promotion (X2) together have a significant effect on interest in becoming a sharia bank customer (Y). This can be seen from the significance value for location and promotion which is 0.001 < 0.05 and the calculated f value > f table ( 35,406 >3.87). So it can be concluded that Ha is accepted and Ho is rejected. And in the results of the Adjusted R Square (coefficient of determination) the value is 0.692 or 69.2%. This shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 69.2% and the remaining 30.8% is influenced by other variables outside this research.
Efektivitas Pengelolaan Dana Desa dalam Meningkatkan Pembangunan Desa: Studi di Desa Mendalo Indah Kecamatan Jambi Luar Kota Kabupaten Muaro Jambi Elviyanti Anggraini; Sucipto Sucipto; Nurlia Fusfita
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.504

Abstract

This research aims to determine the effectiveness of village und management in improving the development of mendalo indah village, jambi luar kota district, muaro jambi regency. The type of research used is qualitative research. The data collection methods used are observation, interviews, and documentation. Furtherore, the research result are analyzed using the descriptive percentage ratio for the effectiveness of village fund management in the field of physical development of mendalo indah village. Meanwhile, the data analysis technique used in this research is to calculate he comparison of village fund realization with the village fund expenditure target multiplied by 100%. Based on the result of this research, the affectiveness of village fund management in improving village development in mendalo indah in 2017-2022 is the effective category. Because the level of effectiveness each year is at 90-100%
Marketing Strategy of Bielda Cake Through Facebook in Islamic Economis Persfective Yuliaten; Abd. Malik; Nurlia Fusfita; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the marketing mix strategy carried out by micro businesses at Bielda Cake and to find out the Islamic economic perspective on carrying out marketing strategies via Facebook media at Bielda Cake. This research uses qualitative methods, with data analysis techniques using descriptive analysis. Data collected through direct interviews with the owner of the Bielda Cake Shop and documentation. The author conducted research at the Bielda Cake Shop located in Betung Village, Kumpeh District, Muaro Jambi Regency. The results of this research can be seen that the Bielda Cake Shop markets its products using a form of marketing through an online system which includes social media Facebook. Apart from that, the Bielda Cake Shop also implements a marketing strategy by developing a marketing mix which consists of four elements, namely product, price, location and promotion. The products sold use quality and non-hazardous materials, prices are commensurate with quality, promotions use Facebook media and billboards, and strategic locations on the side of the road. The marketing strategy through Facebook media is in line with the marketing principles contained in Islamic economics, namely honesty without deception, maximum service and fairness without discriminating between consumers.
PENGARUH ONLINE SHOP DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF MAHASISWI FEBI UIN STS JAMBI MENURUT PERSPEKTIF ISLAM (Studi pada Mahasiswi Aktif Fakultas Ekonomi dan Bisnis Islam) Winy Meldiani; Nurlia Fusfita; Erwin Saputra Siregar
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4003

Abstract

The aim of this research is to determine the influence of online shops and hedonistic lifestyles on the consumer behavior of FEBI UIN STS Jambi students from an Islamic perspective. Meanwhile, this type of research uses a quantitative approach method with the types of data used are primary data and secondary data obtained from questionnaires. The population in this study were students from the Faculty of Economics and Islamic Business, UIN STS Jambi. The sampling method uses non-probability sampling and random sampling. The research results show that the Onlineshop Variable (X1) partially has a positive effect on Student Consumptive Behavior. The results of the research show that the Online Shop has a significance value of 0.000<0.05, which means the hypothesis shows that the Online Shop has a positive and significant effect on Student Consumptive Behavior. Hedonistic Lifestyle (X2) partially has a positive effect on Student Consumptive Behavior. The results of the research show that the Hedonistic Lifestyle has a significance value of 0.027 <0.05, which means the hypothesis shows that the Hedonistic Lifestyle has a positive and significant effect on Student Consumptive Behavior, and there is a simultaneous positive and significant influence between the influence of the Onlineshop and the Hedonistic Lifestyle on Student Consumptive Behavior. This is based on the results of ANOVA calculations where the significance value is 0.000 < 0.05.
Strategi Pemasaran Syari’ah Dalam Upaya Meningkatkan Penjualan Produk Pada Toko Jelutih Pratama (JP) Mart Kelurahan Durian Luncuk Kecamatan Batin XXIV Kabupaten Batanghari Lailatul Munawaroh; Arsa Arsa; Nurlia Fusfita
Al Itmamiy Jurnal Hukum Ekonomi Syariah (Muamalah) Vol. 4 No. 2 (2022): Al Itmamiy:Jurnal Hukum Ekonomi Syariah
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.739 KB) | DOI: 10.55606/ai.v4i2.46

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana strategi pemasaran Toko Jelutih Pratama (JP) Mart dalam meningkatkan penjualan produk dan melihat apa saja faktor-faktor yang mempengaruhi penjualan pada Toko Jelutih Pratama (JP) Mart. Penelitian ini menggunakan pendekatan kualitatif. Sumber data yang digunakan adalah sumber data primer dan sekunder.Sedangkan teknik pengumpulan data yang digunakan dalam penelitian ini yaitu menggunakan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa ditinjau dari strategi pemasaran, Toko Jelutih Pratama (JP) Mart telah sesuai menerapkan konsep Marketing Mix yaitu produk, harga, promosi, dan tempat. Namun belum optimal pada strategi harga.Serta menerapkan empat komponen strategi pemasaran yaitu segmentation, targeting, positioning, dan differentation.Adapun Faktor-faktor yang mempengaruhi penjualan di Toko Jelutih Pratama (JP) Mart ada empat yaitu kondisi dan kemampuan menjual, harga produk, modal dan kondisi organisasi perusahaan.Kondisi kemampuan menjual dan produk dikategorikan baik, sedangkan harga produk dan kondisi organisasi perusahaan dikategorikan belum cukup baik.
The Influence of Social Media and Brand Awareness on University Students’ Purchase intention in E-Commerce Melisa Jumatun Ulya; Nurlia Fusfita
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 3 (2025): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i3.506

Abstract

The rapid advancement of digital technology has spurred the growth of online shopping through e-commerce platforms. Among the factors suspected to influence the increasing purchase intention, especially among university students, are social media engagement and brand awareness. Students, as part of the digital native generation, are primary targets for e-commerce marketing through social media. However, the degree to which these factors affect students’ purchasing interest remains underexplored. This study aims to examine the influence of social media and brand awareness on students’ purchase intention in e-commerce products. A quantitative approach was employed using Partial Least Squares (PLS) analysis to assess the relationships between variables. The findings reveal that social media exerts a positive and significant effect on purchase intention, with an original sample value of 0.114, a p-value of 0.003, and a t-statistic of 2.944. Brand awareness demonstrates an even stronger impact, with an original sample value of 0.879, a p-value of 0.000, and a t-statistic of 25.567. These results confirm both hypotheses, indicating that more intensive and engaging social media activities by e-commerce platforms, coupled with higher brand awareness among students, significantly enhance their purchase intention in offered products. This study highlights the strategic importance of social media marketing and brand-building efforts in stimulating consumer interest within the student demographic. This study not only contributes to the theoretical understanding of consumer behavior in the digital age but also offers practical insights for e-commerce marketers targeting university students. The implications suggest that personalized and interactive content on social media can further strengthen engagement and brand recall. Future research could explore moderating variables such as trust, product type, or cultural background to deepen the analysis of purchase intention drivers.
Co-Authors Abd. Malik Acok Tang Addiarrahman Ahsan Putra Hafiz Ambok Pangiuk Anissa Anggraini Arsa Arsa As’ad Isma Cindy Claudia Destina Mae Tika Diana Puspita Sari Dimas Dwi Amrico Py Efni Anita Eka Widianti Elviyanti Anggraini Erwin Saputra Siregar Erwina Kartika Devi Ferri Saputra Tanjung Indah Lestari Lailatul Munawaroh Lela Suryani Lesta Sri Wahyuni Maulana Yusuf Melisa Jumatun Ulya Nadia Zein Namira Namira Rafidah Rian Irawan Siti Hartina Sucipto Sucipto Titin Agustin Nengsih Winy Meldiani Yolanda Sari Yuliaten