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All Journal EKONOMIS : Journal of Economics and Business EKSYA: Jurnal Ekonomi Syariah Jurnal Riset Manajemen dan Akuntansi (JURIMA) ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Jurnal Publikasi Ilmu Manajemen Jurnal Riset Manajemen dan Ekonomi Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Journal Economic Excellence Ibnu Sina Jurnal Inovasi Ekonomi Syariah dan Akuntansi Green Inflation: International Journal of Management And Strategic Business Leadership JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Bisnis, Ekonomi Syariah dan Pajak CITACONOMIA : Economic and Business Studies Jurnal Publikasi Manajemen Informatika
Nurlia Fusfita
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Lokasi Dan Promosi Terhadap Minat Menjadi Nasabah Bank Syariah Pada Masyarakat Kelurahan Kenali Besar Kecamatan Alam Barajo Rian Irawan; Ahsan Putra Hafiz; Nurlia Fusfita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 1 (2024): Januari : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i4.305

Abstract

This research aims to find out and analyze the influence of location and promotion on interest in becoming a sharia bank customer in the people of the Kenali Besar sub-district, Alam Barajo sub-district. The methods used in this research are quantitative methods and data analysis methods. This sampling method uses the Isaac & Michael formula to obtain a sample of 260 respondents from the people of the Recognize Subdistrict community by distributing a Likert scale questionnaire. The research results show that the location variable has a positive and significant influence on interest in becoming a sharia bank customer. Based on the t test, it is known that the calculated t value is 8.364, while the t table value is 1.969, indicating that 8.364 > 1.969, and the significance level is 0.001 < 0.05, which means that Ha1 is accepted and Ho1 is rejected. Promotion does not have a positive and significant influence on interest in becoming a sharia bank customer. This can be seen based on the results of the t test that the calculated t value is 0.801, while the t table value is 1.969, indicating that 0.801 < 1.969 with a significance value of 0.424 > 0.05, which means that Ha2 is rejected and Ho2 is accepted. Location (X1) and promotion (X2) together have a significant effect on interest in becoming a sharia bank customer (Y). This can be seen from the significance value for location and promotion which is 0.001 < 0.05 and the calculated f value > f table ( 35,406 >3.87). So it can be concluded that Ha is accepted and Ho is rejected. And in the results of the Adjusted R Square (coefficient of determination) the value is 0.692 or 69.2%. This shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 69.2% and the remaining 30.8% is influenced by other variables outside this research.
Efektivitas Pengelolaan Dana Desa dalam Meningkatkan Pembangunan Desa: Studi di Desa Mendalo Indah Kecamatan Jambi Luar Kota Kabupaten Muaro Jambi Elviyanti Anggraini; Sucipto Sucipto; Nurlia Fusfita
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v1i3.504

Abstract

This research aims to determine the effectiveness of village und management in improving the development of mendalo indah village, jambi luar kota district, muaro jambi regency. The type of research used is qualitative research. The data collection methods used are observation, interviews, and documentation. Furtherore, the research result are analyzed using the descriptive percentage ratio for the effectiveness of village fund management in the field of physical development of mendalo indah village. Meanwhile, the data analysis technique used in this research is to calculate he comparison of village fund realization with the village fund expenditure target multiplied by 100%. Based on the result of this research, the affectiveness of village fund management in improving village development in mendalo indah in 2017-2022 is the effective category. Because the level of effectiveness each year is at 90-100%
Marketing Strategy of Bielda Cake Through Facebook in Islamic Economis Persfective Yuliaten; Abd. Malik; Nurlia Fusfita; Erwina Kartika Devi
Swakarya: Jurnal Penelitian Sosial dan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Swakarya: Jurnal Penelitian Sosial dan Pemberdayaan Masyarakat
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out the marketing mix strategy carried out by micro businesses at Bielda Cake and to find out the Islamic economic perspective on carrying out marketing strategies via Facebook media at Bielda Cake. This research uses qualitative methods, with data analysis techniques using descriptive analysis. Data collected through direct interviews with the owner of the Bielda Cake Shop and documentation. The author conducted research at the Bielda Cake Shop located in Betung Village, Kumpeh District, Muaro Jambi Regency. The results of this research can be seen that the Bielda Cake Shop markets its products using a form of marketing through an online system which includes social media Facebook. Apart from that, the Bielda Cake Shop also implements a marketing strategy by developing a marketing mix which consists of four elements, namely product, price, location and promotion. The products sold use quality and non-hazardous materials, prices are commensurate with quality, promotions use Facebook media and billboards, and strategic locations on the side of the road. The marketing strategy through Facebook media is in line with the marketing principles contained in Islamic economics, namely honesty without deception, maximum service and fairness without discriminating between consumers.
PENGARUH ONLINE SHOP DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF MAHASISWI FEBI UIN STS JAMBI MENURUT PERSPEKTIF ISLAM (Studi pada Mahasiswi Aktif Fakultas Ekonomi dan Bisnis Islam) Winy Meldiani; Nurlia Fusfita; Erwin Saputra Siregar
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4003

Abstract

The aim of this research is to determine the influence of online shops and hedonistic lifestyles on the consumer behavior of FEBI UIN STS Jambi students from an Islamic perspective. Meanwhile, this type of research uses a quantitative approach method with the types of data used are primary data and secondary data obtained from questionnaires. The population in this study were students from the Faculty of Economics and Islamic Business, UIN STS Jambi. The sampling method uses non-probability sampling and random sampling. The research results show that the Onlineshop Variable (X1) partially has a positive effect on Student Consumptive Behavior. The results of the research show that the Online Shop has a significance value of 0.000<0.05, which means the hypothesis shows that the Online Shop has a positive and significant effect on Student Consumptive Behavior. Hedonistic Lifestyle (X2) partially has a positive effect on Student Consumptive Behavior. The results of the research show that the Hedonistic Lifestyle has a significance value of 0.027 <0.05, which means the hypothesis shows that the Hedonistic Lifestyle has a positive and significant effect on Student Consumptive Behavior, and there is a simultaneous positive and significant influence between the influence of the Onlineshop and the Hedonistic Lifestyle on Student Consumptive Behavior. This is based on the results of ANOVA calculations where the significance value is 0.000 < 0.05.
The Influence of Social Media and Brand Awareness on University Students’ Purchase intention in E-Commerce Melisa Jumatun Ulya; Nurlia Fusfita
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 3 (2025): August : Green Inflation: International Journal of Management and Strategic Bus
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i3.506

Abstract

The rapid advancement of digital technology has spurred the growth of online shopping through e-commerce platforms. Among the factors suspected to influence the increasing purchase intention, especially among university students, are social media engagement and brand awareness. Students, as part of the digital native generation, are primary targets for e-commerce marketing through social media. However, the degree to which these factors affect students’ purchasing interest remains underexplored. This study aims to examine the influence of social media and brand awareness on students’ purchase intention in e-commerce products. A quantitative approach was employed using Partial Least Squares (PLS) analysis to assess the relationships between variables. The findings reveal that social media exerts a positive and significant effect on purchase intention, with an original sample value of 0.114, a p-value of 0.003, and a t-statistic of 2.944. Brand awareness demonstrates an even stronger impact, with an original sample value of 0.879, a p-value of 0.000, and a t-statistic of 25.567. These results confirm both hypotheses, indicating that more intensive and engaging social media activities by e-commerce platforms, coupled with higher brand awareness among students, significantly enhance their purchase intention in offered products. This study highlights the strategic importance of social media marketing and brand-building efforts in stimulating consumer interest within the student demographic. This study not only contributes to the theoretical understanding of consumer behavior in the digital age but also offers practical insights for e-commerce marketers targeting university students. The implications suggest that personalized and interactive content on social media can further strengthen engagement and brand recall. Future research could explore moderating variables such as trust, product type, or cultural background to deepen the analysis of purchase intention drivers.
Pengaruh Pengetahuan Investasi Risiko Investasi Dan Modal Minim Terhadap Minat Mahasiswa Berinvestasi Melalui Galeri Investasi Syariah (Studi Kasus Pada Mahasiswa Jurusan Manajemen Keuangan Syaraiah Angkatan 2018) Lesta Sri Wahyuni; Maulana Yusuf; Nurlia Fusfita
Jurnal Publikasi Ilmu Manajemen Vol. 2 No. 1 (2023): Maret: Jurnal Publikasi Ilmu Manajemen 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v2i1.1346

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan investasi, risiko investasi dan modal minim secara parsial terhadap minat mahasiswa berinvestasi melalui GIS. Penelitian ini menggunakan penelitian kuantitatif dengan menggunakan metode survey, dimana data diambil menggunakan kuisioner yang disebarkan pada mahasiswa Jurusan Manajemen Keuangan Syariah Angkatan 2018 dengan metode purposive sampling. Hasil penelitian menunjukan bahwa secara parsial pengetahuan investasi berpengaruh positif terhadap minat investasi, hasil risiko investasi berpengaruh positif terhadap minat investasi dan modal minim tidak berpengaruh positif terhadap minat investasi. Secara simultan, variabel pengetahuan investasi, risiko investasi dan modal minim berpengaruh signifikan terhadap minat investasi. Hasil perhitungan koefisien determinasi menunjukkan bahwa variabel pengetahuan investasi, risiko investasi dan modal minim terhadap minat berinvestasi memberikan pengaruh sebesar 40% dan sisanya sebesar 60% dipengaruhi oleh variabel lain diluar penelitian ini.
AKUNTABILITAS DAN TRANSPARANSI PENGELOLAAN ALOKASI DANA DESA (ADD) DI DESA MUARA PANCO TIMUR KECAMATAN RENAH PEMBARAP Nadia Zein; Addiarrahman; Nurlia Fusfita
EKSYA : Jurnal Ekonomi Syariah Vol 3 No 1 (2022): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v3i1.766

Abstract

This study aims to identify and describe the implementation of accountability and transparency in the management of village fund allocations in Muara Panco Timur Village, Renah Pembarap District. The approach method in this research is descriptive qualitative. Sources of data used are primary data obtained by direct interviews and secondary data obtained from related documents. The results of this study indicate that the management of village fund allocations in Muara Panco Timur Overall, starting from accountability and transparency, it is quite good, but still has quite a lot of weaknesses and shortcomings. This is evidenced in the management of village fund allocations, the government has implemented the principle of accountability, namely by involving the community in planning the allocation of village funds (village deliberation), but only until the planning is carried out, the rest is carried out by the village government without involving village officials in managing village funds. then the application of transparency in accordance with the application of the three mechanisms, the application of transparency in the management of village fund allocations in the village of Muara Panco Timur is said to be not good, this is due to the lack of a government that implements the principle of transparency, namely by not fully involving the village community of Muara Panco Timur in managing village funds and lack of transparency in the management of village funds.
Strategi Bisnis Showroom Penjualan Motor Bekas Ditinjau dari Analisis Pendapatan: (Studi di Kuala Tungkal Kabupaten Tanjung Jabung Barat) Eni Wahyuni; Nurlia Fusfita; Sri Rahma
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 2 No. 6 (2025): November : Jurnal Inovasi Ekonomi Syariah dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v2i6.1698

Abstract

This study aims to identify the business strategies implemented by used motorcycle showrooms and to examine their impact on the income generated. The research focuses on four used motorcycle showrooms located on Jalan Panglima, Kuala Tungkal, Tanjung Jabung Barat Regency. The intense competition in a concentrated area encourages each showroom to adopt appropriate strategies to remain competitive and sustain stable income. This research uses a qualitative approach with a comparative study method. Data were collected through observation, in-depth interviews, and documentation. Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. The results show that each showroom implements different business strategies based on their internal strengths and market characteristics. Showrooms that combine the marketing mix (7P) with good service approaches tend to earn higher income. Additionally, Islamic business values such as honesty, transparency, and trustworthy service contribute to the effectiveness of the strategies applied.
Pengaruh Perputaran Kas, Perputaran Piutang Dan Perputaran Persediaan Terhadap Profitabilitas Perusahaan Sektor Aneka Industri Yang Terdaftar Di ISSI Tahun 2020-2024 Meisi Suprihatin; Nurlia Fusfita; Ferri Saputra Tanjung
CITACONOMIA : Economic and Business Studies Vol. 5 No. 02 (2026): April - Juni
Publisher : CITACONOMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citaconomia.v5i02.3245

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perputaran kas, perputaran piutang, dan perputaran persediaan terhadap profitabilitas, yang diukur dengan Return on Assets (ROA). Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi data panel terhadap sembilan perusahaan sektor aneka industri yang terdaftar di Indeks Saham Syariah Indonesia (ISSI) periode 2020–2024, yang dipilih melalui purposive sampling. Hasil penelitian menunjukkan bahwa secara parsial, pengaruh ketiga variabel bersifat variatif dan bergantung pada model bisnis perusahaan. Efisiensi perputaran kas dan piutang berkontribusi signifikan pada beberapa perusahaan, sementara perputaran persediaan menjadi faktor dominan pada perusahaan lain, yang mengindikasikan tidak ada strategi tunggal dalam pengelolaan modal kerja. Meskipun demikian, secara simultan, perputaran kas, perputaran piutang, dan perputaran persediaan terbukti memiliki pengaruh yang signifikan terhadap profitabilitas. Temuan ini tidak hanya mengklarifikasi inkonsistensi hasil penelitian sebelumnya tetapi juga memberikan kontribusi praktis bagi manajer keuangan dalam merancang strategi pengelolaan modal kerja yang sesuai dengan karakteristik bisnis unik dan prinsip syariah di sektor industri yang kompetitif.
Pengaruh Harga, Diskon, dan Promosi terhadap Keputusan Pembelian pada Live Streaming Shopee di Kota Jambi Aulia Firanti; Nurlia Fusfita
ARZUSIN Vol 5 No 4 (2025): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i4.6173

Abstract

The advancement of digital technology has driven significant changes in consumer behavior, including among Generation Z in Indonesia. In this context, e-commerce platforms such as Shopee have utilized live streaming features as an interactive marketing strategy to enhance purchase decisions. This study aims to examine the influence of price, discount, and promotion on consumer purchase decisions via Shopee’s live streaming feature in Jambi City. A quantitative approach was employed using a survey method. Data were collected through the distribution of Likert-scale questionnaires to 100 Generation Z respondents who are active Shopee users in Jambi. Data analysis was conducted using multiple linear regression with SPSS version 30. The results indicate that, partially, the variables of price and promotion have a positive and significant effect on purchase decisions, while discounts do not show a significant influence. Simultaneously, all three variables collectively have a significant effect on purchase decisions. These findings underscore the importance of competitive pricing strategies and effective promotions in enhancing the appeal of live streaming features, and contribute to the development of more responsive digital marketing strategies tailored to the preferences of young consumers.
Co-Authors A.Tarmizi Abd. Malik Abdul Rahman Sidik Acok Tang Addiarrahman Ahsan Putra Hafiz Ambok Pangiuk Anissa Anggraini Arsa Arsa As’ad Isma Aulia Firanti Destina Mae Tika Diana Puspita Sari Dimas Dwi Amrico Py Efni Anita Eko Trimo Harcahyo Elviyanti Anggraini Eni Wahyuni Erwin Saputra Siregar Erwina Kartika Devi Ferri Saputra Tanjung Lailatul Munawaroh Lela Suryani Lesta Sri Wahyuni Lidya Anggraeni Maulana Yusuf Meisi Suprihatin Melisa Jumatun Ulya Muhammad Azmi Nadia Zein Namira Namira Rian Irawan Septi Susanty Siti Hartina Sri Rahma Sucipto Sucipto Sucipto Titin Agustin Nengsih Winy Meldiani Yolanda Sari Yuliaten