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Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Affiliate Marketing: Marketing Strategy to Increase Online Sales Popo Suryana
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023
Publisher : Journal Arbitrase : Economy, Management and Accounting

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Abstract

With the rapid growth of e-commerce and digital marketing trends, a deep understanding of how Affiliate Marketing can be an effective tool in optimizing online sales has become very important. This research aims to identify, analyze and evaluate the effectiveness of marketing strategies through Affiliate Marketing in increasing online product or service sales. This research uses a qualitative approach with descriptive methods. The research results show that effective implementation of affiliate marketing strategies can increase a company's online sales. Selection of the right affiliate, attractive incentive offers, and effective communication between the company and affiliates are the main factors in achieving success. Quality and creative content, as well as optimization of user experience on websites, play an important role in attracting consumer attention and increasing conversion rates. Proper market segmentation provides a clear focus, while renewal and innovation are key in maintaining competitiveness in a dynamic digital environment. Thus, the research results provide practical guidance for companies in developing and improving their affiliate marketing strategies to achieve online sales goals more effectively.
Co-Authors Alvi Nurnazmi Amalia, Gema Nurqolbi Anni Rochaeni Asti Mustika Darmawanti Aura P Syahrani Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fahrudin Js Pareke Intan Muliasari M. Razkia Fadhlan Mochammad Rifal Haryadi Panji A. Habibie Rifa Fauziah Surjono, Welly Tanti Tresnawati Vidyastuti, Heppy Winda P. Ardiani