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All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting IJSS: International Journal of Social Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Online-to-Offline Marketing (O2O: Strategies to Increase Sales Conversion Popo Suryana
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The phenomenon of shifting consumer behavior from online to offline requires adjustments to marketing strategies for business people. This research will explore various O2O methods that can be used to integrate online and offline shopping experiences to increase consumer trust, expand market reach, and optimize sales conversion rates. So the aim of this research is to analyze and identify Online-to-Offline (O2O) marketing strategies that are effective in increasing sales conversions. This research uses a qualitative approach with descriptive methods. The research results show that implementing Online-to-Offline (O2O) marketing strategies can effectively increase sales conversions and customer engagement. By integrating online and offline shopping experiences, companies can provide added value to consumers, overcome online shopping barriers, and create closer relationships with customers. Integrated customer service support, promotion of events promoted online, and initiatives to encourage customers to share their experiences online are key factors in the success of an O2O strategy. Thus, this research emphasizes the importance of adapting to the dynamics of consumer shopping in the digital era to achieve sustainable marketing and sales success.
Green Marketing Marketing Strategy to Attract Consumers who Care about the Environment Popo Suryana
Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 01 (2023): Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi, April 2023
Publisher : Sean Institute

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Abstract

Green marketing is a marketing approach that focuses on environmentally friendly products and services, and places emphasis on sustainable values. Consumers who are increasingly concerned about environmental issues are the main target in implementing this strategy. This research aims to explore and analyze the effectiveness of green marketing strategies in attracting consumers who care about the environment. This research uses a qualitative approach with descriptive methods. The research results show that green marketing strategies have a positive impact in attracting consumers who care about the environment. A thorough analysis of the implementation of green marketing strategies by successful companies shows that information transparency, collaboration with environmental organizations and educational campaigns are key factors influencing the effectiveness of these strategies. Companies that consistently provide detailed information about product composition, production methods and environmental impacts are successful in building credibility and consumer trust. Collaboration with leading environmental organizations has also proven to be a strategic step to access consumer markets that are more sensitive to environmental issues. Educational campaigns that successfully communicate the benefits of sustainable products and encourage customer participation in environmental efforts have also proven effective in increasing awareness and improving customer relationships.
The Effect Of Price, Product Quality, And Brand Image On Purchase Decisions And Its Implications On Consumer Loyalty (Survey Of Lcgc Automotive Consumers In Greater Tangerang) Nurhadi, Ahmad; Narimawati, Umi; Suryana, Popo; Priadana, Sidik; Suteja, Jaja
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.436

Abstract

The Low Cost Green Car(LCGC) automotive industry in Indonesia has experienced significant growth along with the increasing public demand for affordable and environmentally friendly vehicles. Intensifying competition has encouraged manufacturers to better understand the factors influencing consumer behavior, particularly in purchasing decision-making and loyalty formation. This study aims to analyze the effects of price, product quality, and brand image on purchasing decisions and their implications for consumer loyalty in the LCGC automotive market in the Tangerang Raya area. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to LCGC vehicle consumers in Tangerang Raya using purposive sampling techniques. Data analysis was conducted using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the research variables. The results indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions. Furthermore, purchasing decisions have a positive and significant impact on consumer loyalty. The findings also reveal that purchasing decisions mediate the relationship between price, product quality, and brand image and consumer loyalty. This study provides managerial implications for LCGC automotive manufacturers and marketers to implement competitive pricing strategies, enhance product quality, and strengthen brand image in order to encourage purchasing decisions and foster sustainable consumer loyalty.
Analysis of Customer Value and Student Loyalty Mediated by Student Satisfaction in an Accredited Private University's Faculty of Economics: An SEM-PLS Approach Karamang, Ezra; Narimawati, Umi; Suryana, Popo; Suteja, Jaja
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5643

Abstract

Changes in the landscape of higher education in Indonesia in the last decade have created new challenges for private universities, especially in the Bandung Metropolitan area. Increasingly fierce competition requires educational institutions to be able to provide valuable services to students in order to not only attract prospective students, but also retain them through continuous satisfaction and loyalty. In this context, this study examines the influence of customer value on student loyalty with satisfaction as a mediating variable. The study was conducted at the Faculty of Economics and Business of an Accredited Private University in the Bandung Metropolitan area, involving 400 students as respondents. The sampling technique used cluster proportional random sampling to ensure representation from each university studied. The research instrument was a five-point Likert scale questionnaire, and data analysis was performed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS version 4.0. The results showed that customer value was significant and positively impacted student satisfaction and directly induced student loyalty. In addition, satisfaction among students was also found to mediate between customer value and loyalty, implying that the experience and value learned through the institution play an important part in solidifying their emotional bond with the campus. High customer value not only increases momentary satisfaction but also has effects on students' commitment to complete their studies, provide positive word-of-mouth, and continue their education at the same university. These findings reinforce empirical evidence that the creation of customer value is the main foundation in building student satisfaction and loyalty. For higher education administrators, the results of this study have practical implications in the form of the need for innovative academic and non-academic service strategies, improved support facilities, and the development of meaningful learning experiences. Thus, private universities are not only able to retain students, but also increase institutional competitiveness amid increasingly dynamic higher education competition.
Pengaruh Kualitas Pelayanan dan Tarif Pelayanan terhadap Citra Rumah Sakit dan Dampaknya pada Kepuasan Pasien (Survey pada Pasien Rawat Inap dan Rawat Jalan Non Bpjs Poliklinik Penyakit Dalam Rumah Sakit Tipe B di Kabupaten Kota Se-Priangan Timur) Sintia Ramdhani, Susan; Jaja Suteja; Popo Suryana
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8014

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan dan tarif pelayanan terhadap citra rumah sakit dan dampaknya pada kepuasan pasien (survey pada pasien Rawat Inap dan Rawat Jalan non BPJS Poliklinik Penyakit Dalam Rumah Sakit Tipe B Di Kabupaten Kota Se-Priangan Timur. Permasalahan penelitian didasari belum optimalnya kualitas pelayanan terutama dalam daya tanggap, tarif pelayanan yang dirasakan mahal, citra rumah sakit belum optimal masih kalah dengan pesaing dan kepuasan pasien belum memuaskan terutama pada pelayanan yang diberikan kurang tepat waktu. Penelitian ini menggunakan pendekatan  kuantitatif  dengan  metode  survei  melalui  kuesioner  yang  disebarkan  kepada 282 responden pasien rawat inap dan rawat jalan non-BPJS. Teknik analisis data menggunakan SEM Lisrel. Hasil penelitian menunjukkan  bahwa  hubungan positif kualitas pelayanan dan tarif pelayanan, pengaruh yang positif dan signifikan baik secara parsial maupun secara simultan, dari Kualitas Pelayanan dan Tarif Pelayanan terhadap Citra Rumah Sakit, dan Kualitas pelayanan, tarif pelayanan dan Citra Rumah Sakit terhadap Kepuasan Pasien Rawat Inap dan Rawat Jalan non BPJS Poliklinik Penyakit Dalam Rumah Sakit Tipe B Di Kabupaten Kota Se-Priangan Timur.  Penelitian  ini  diharapkan  dapat  menjadi bahan pertimbangan manajemen dalam merumuskan strategi peningkatan citra rumah sakit dan kepuasan pasien.
Co-Authors Amalia, Gema Nurqolbi Anni Rochaeni Ardiani, Winda P. Asti Mustika Darmawanti Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fadhlan, M. Razkia Fahrudin Js Pareke Habibie, Panji A. Intan Muliasari Jaja Suteja Karamang, Ezra Mochammad Rifal Haryadi Moh. Sidik Priadana Nurhadi, Ahmad Nurnazmi, Alvi Rifa Fauziah Sintia Ramdhani, Susan Surjono, Welly Syahrani, Aura P Tanti Tresnawati Umi Narimawati Vidyastuti, Heppy