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All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Dinasti International Journal of Education Management and Social Science Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting IJSS: International Journal of Social Jurnal Stagflasi : Ekonomi, Manajemen dan Akuntansi
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analysis of Customer Value and Student Loyalty Mediated by Student Satisfaction in an Accredited Private University's Faculty of Economics: An SEM-PLS Approach Ezra Karamang; Umi Narimawati; Popo Suryana; Jaja Suteja
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5643

Abstract

Changes in the landscape of higher education in Indonesia in the last decade have created new challenges for private universities, especially in the Bandung Metropolitan area. Increasingly fierce competition requires educational institutions to be able to provide valuable services to students in order to not only attract prospective students, but also retain them through continuous satisfaction and loyalty. In this context, this study examines the influence of customer value on student loyalty with satisfaction as a mediating variable. The study was conducted at the Faculty of Economics and Business of an Accredited Private University in the Bandung Metropolitan area, involving 400 students as respondents. The sampling technique used cluster proportional random sampling to ensure representation from each university studied. The research instrument was a five-point Likert scale questionnaire, and data analysis was performed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach using SmartPLS version 4.0. The results showed that customer value was significant and positively impacted student satisfaction and directly induced student loyalty. In addition, satisfaction among students was also found to mediate between customer value and loyalty, implying that the experience and value learned through the institution play an important part in solidifying their emotional bond with the campus. High customer value not only increases momentary satisfaction but also has effects on students' commitment to complete their studies, provide positive word-of-mouth, and continue their education at the same university. These findings reinforce empirical evidence that the creation of customer value is the main foundation in building student satisfaction and loyalty. For higher education administrators, the results of this study have practical implications in the form of the need for innovative academic and non-academic service strategies, improved support facilities, and the development of meaningful learning experiences. Thus, private universities are not only able to retain students, but also increase institutional competitiveness amid increasingly dynamic higher education competition.
PENGARUH KUALITAS LAYANAN M-BANKING, E-SERVQUAL DAN CRM TERHADAP KEPUASAN NASABAH SERTA IMPLIKASINYA PADA LOYALITAS Teguh Iman Basuki; Jaja Suteja; Popo Suryana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 10 No 1 (2026): Edisi Januari - April 2026
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v10i1.7296

Abstract

Transformasi digital di sektor perbankan menjadi keniscayaan karena tuntutan akselerasi digital semakin meningkat. Sebagai upaya peningkatan kualitas layanan terhadap nasabah dengan menggunakan sistem teknologi terutama dalam melakukan transaksi lebih cepat, aman, dan akurat, seluruh perbankan memberikan fasilitas Mobile banking. Dari data yang dihimpun menunjukkan bahwa masih terdapat beberapa komplain terhadap mobile banking, yang seharusnya bertujuan untuk memberikan kemudahan pelayanan bagi nasabah. Komplain yang terjadi dapat disebabkan oleh beberapa faktor diantaranya, seperti fitur yang disediakan belum memenuhi harapan nasabah untuk mendapatkan kemudahan dan kenyamanan dalam penggunaan, akses lambat, transfer tidak terkirim. Selain itu, adanya informasi yang tidak akurat yang disajikan juga dapat menjadi faktor penyebab komplain terhadap mobile banking. Penelitian ini merupakan kategori cross sectional, yaitu informasi dari sebagian populasi (sampel responden) dikumpulkan langsung dari lokasi secara empirik. Simpulan disertasi ini antar lain kualitas pelayanan mobile banking, E-SERVQUAL dan manajemen kerelasian memiliki pengaruh positif dan signifikan secara simultan terhadap behavioural intention, kualitas pelayanan mobile banking, E-SERVQUAL dan manajemen kerelasian memiliki pengaruh positif dan signifikan secara parsial terhadap behavioural intention, Kualitas pelayanan mobile banking, E-SERVQUAL dan manajemen kerelasian memiliki pengaruh positif dan signifikan secara simultan terhadap kepuasan pelanggan, behavioural Intention dan Kepuasan Pelanggan memiliki pengaruh positif dan signifikan secara simultan terhadap loyalitas pelanggan.
Digital marketing strategy in increasing brand awareness of technology startups Popo Suryana
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), April 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v2i2.532

Abstract

Startups in the technology sector often face challenges in introducing their brands in a competitive market. Therefore, this research will explore various digital marketing approaches and strategies that can help technology startups to increase their brand awareness levels. Qualitative research methods with a descriptive approach were used in this research. The research results show that digital marketing strategies, including search engine optimization, quality content, collaboration with influencers, and digital advertising, play a crucial role in increasing brand awareness for technology startups. By focusing on the target audience, creating relevant content, and interacting through social media, startups can achieve greater exposure. Collaborations with influencers and digital advertising help introduce brands to established audiences, while rigorous data analysis supports informed decision-making. As a result, digital marketing becomes a strong foundation in building brand awareness, helping startups to compete and grow in a competitive business environment.
The Effect Of Price, Product Quality, And Brand Image On Purchase Decisions And Its Implications On Consumer Loyalty (Survey Of Lcgc Automotive Consumers In Greater Tangerang) Ahmad Nurhadi; Umi Narimawati; Popo Suryana; Sidik Priadana; Jaja Suteja
International Journal of Social Sciences Vol. 2 No. 1 (2026): IJSS: International Journal of Social Sciences
Publisher : STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijss.v2i1.436

Abstract

The Low Cost Green Car(LCGC) automotive industry in Indonesia has experienced significant growth along with the increasing public demand for affordable and environmentally friendly vehicles. Intensifying competition has encouraged manufacturers to better understand the factors influencing consumer behavior, particularly in purchasing decision-making and loyalty formation. This study aims to analyze the effects of price, product quality, and brand image on purchasing decisions and their implications for consumer loyalty in the LCGC automotive market in the Tangerang Raya area. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to LCGC vehicle consumers in Tangerang Raya using purposive sampling techniques. Data analysis was conducted using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the research variables. The results indicate that price, product quality, and brand image have a positive and significant effect on purchasing decisions. Furthermore, purchasing decisions have a positive and significant impact on consumer loyalty. The findings also reveal that purchasing decisions mediate the relationship between price, product quality, and brand image and consumer loyalty. This study provides managerial implications for LCGC automotive manufacturers and marketers to implement competitive pricing strategies, enhance product quality, and strengthen brand image in order to encourage purchasing decisions and foster sustainable consumer loyalty.
SOCIOECONOMIC AND DEMOGRAPHIC STUDIES ON ENTREPRENEURIAL INTENTIONS Agus Aribowo; Popo Suryana; Benny Budiawan; Ezra Karamang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.41735

Abstract

Entrepreneurship plays an important role in regional economic development; however, entrepreneurial intention does not always translate into entrepreneurial activity, particularly in communities facing socioeconomic constraints. This study examines the influence of socioeconomic and demographic factors on entrepreneurial intention among residents of Cirebon Regency, Indonesia. A quantitative explanatory design was employed using purposive sampling of 183 respondents, and the data were analyzed using multinomial logistic regression. The results show that age, occupation, and education significantly influence entrepreneurial intention (p < 0.05), whereas gender, income, and place of residence do not. Although most respondents reported high entrepreneurial intention, they generally had relatively low educational attainment and income levels. These findings suggest that entrepreneurial intention is shaped more by human capital and work experience than by economic resources alone. The study provides empirical evidence on the role of socioeconomic and demographic characteristics in explaining entrepreneurial intention in a developing regional context.
THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE Heppy Vidyastuti; Popo Suryana
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23706

Abstract

This research is a quantitative study. The population in this study were market place users in West Java. SmartPLS version 4 used to process and analyse data collection result and its results are: 1 The Customer Enggagement affected significantly by Customer trust, 2 The Customer trust affected significantly by live streaming variable, 3 Customer Enggagement affected significantly by The Live Streaming, 4 Online Review variable no effect on Customer Trust , 5 Customer trust variable affected significantly rating, 6.Customer Enggagement affected significantly by rating variable 7. The effect of Live Streaming to the customer enggagement mediated by the customer trust meet the requirements in this study. 8. The effect of Online Review to the customer enggagement mediated by the Customer trust does meet the requirements in this study. 9. The effect rating to customer enggagement mediated by the customer trust meet the requirements in this study
Co-Authors Agus Aribowo Ahmad Nurhadi Amalia, Gema Nurqolbi Anni Rochaeni Ardiani, Winda P. Asti Mustika Darmawanti Ayi Muhiban Basuki, Teguh Iman Benny Budiawan Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Ezra Karamang Ezra Karamang Fadhlan, M. Razkia Fahrudin Js Pareke Habibie, Panji A. Heppy Vidyastuti Intan Muliasari Jaja Suteja Mochammad Rifal Haryadi Moh. Sidik Priadana Nurnazmi, Alvi Rifa Fauziah Surjono, Welly Syahrani, Aura P Tanti Tresnawati Umi Narimawati Umi Narimawati