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All Journal Trikonomika: Jurnal Ekonomi Economac: Jurnal Ilmiah Ilmu Ekonomi OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Community Based Environmental Engineering and Management Jurnal Riset Bisnis dan Manajemen INFOKUM Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Husnayain Business Review Journal of Economics and Business (JECOMBI) Transforma: Jurnal Manajemen Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Journal Arbitrase : Economy, Management and Accounting
Popo Suryana
Fakultas Ekonomi Universitas Pasundan, Bandung
Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Riset Bisnis dan Manajemen

 1 
HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG Popo Suryana; Intan Muliasari
Jurnal Riset Bisnis dan Manajemen Vol. 11 No. 1 (2018): Edisi Februari
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.831 KB) | DOI: 10.23969/jrbm.v11i1.864

Abstract

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.
THE EFFECT OF SECURITY, EASY OF TRANSACTION ON PURCHASE DECISIONS at JD.ID Popo Suryana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v15i01.4511

Abstract

The development of the internet facilitates human activities, especially in buying and selling transactions. This study aims to determine the effect of shopping safety and shopping convenience on purchasing decisions at JD.ID for students in Bandung students. The research method used is descriptive and verification with a sample size of 100 respondents. The analysis method uses multiple regression and coefficient of determination. The results of the descriptive analysis show that the shopping security variable is still not safe, the ease of shopping variable is still not easy, and the purchasing decision variable is still not good. The results showed that security and convenience had a positive and significant effect on purchasing decisions of 77.9%. The magnitude of the partial effect of shopping security is 59.76%, ease of shopping is 18.14%.
THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE Vidyastuti, Heppy; Suryana, Popo
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23706

Abstract

This research is a quantitative study. The population in this study were market place users in West Java. SmartPLS version 4 used to process and analyse data collection result and its results are: 1 The Customer Enggagement affected significantly by Customer trust, 2 The Customer trust affected significantly by live streaming variable, 3 Customer Enggagement affected significantly by The Live Streaming, 4 Online Review variable no effect on Customer Trust , 5 Customer trust variable affected significantly rating, 6.Customer Enggagement affected significantly by rating variable 7. The effect of Live Streaming to the customer enggagement mediated by the customer trust meet the requirements in this study. 8. The effect of Online Review to the customer enggagement mediated by the Customer trust does meet the requirements in this study. 9. The effect rating to customer enggagement mediated by the customer trust meet the requirements in this study
Co-Authors Amalia, Gema Nurqolbi Anni Rochaeni Ardiani, Winda P. Asti Mustika Darmawanti Ayi Muhiban Budiyarti Yeni Purnami Dhini Ardianti EDDY JUSUF Eddy Jusuf Eliyandi Sumar Dasuki Eliyandi Sumar Dasuki Fadhlan, M. Razkia Fahrudin Js Pareke Habibie, Panji A. Intan Muliasari Mochammad Rifal Haryadi Nurnazmi, Alvi Rifa Fauziah Surjono, Welly Syahrani, Aura P Tanti Tresnawati Vidyastuti, Heppy