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All Journal Interaksi : Jurnal Ilmu Komunikasi Komunikator Jurnal Studi Komunikasi Jurnal Komunikasi Jurnal Riset Komunikasi Communicology: Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Pemberdayaan Masyarakat Mediator: Jurnal Komunikasi Jurnal Audiens Alfuad: Jurnal Sosial Keagamaan
Nikmah Suryandari
Dosen Ilmu Komunikasi UTM
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Negosiasi Identitas Perempuan dalam Ruang Budaya Maskulin: Studi Etnografi Paguyuban Reog Putri Sardulo Nareswari, Ponorogo Janah, Defi Asiatul; Suryandari, Nikmah
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.722

Abstract

Art is an important part of culture, serving as a medium for expressing the soul, experience, and identity of a community. Reog, a tradition traditionally performed by men and considered sacred, is deeply embedded in social norms, making it difficult to change. The emergence of women's groups such as Sardulo Nareswari has sparked resistance because it is considered a violation of tradition. This research, using qualitative ethnographic studies, allows researchers to conduct in-depth, participatory observations. The purpose of this study is to analyze how Sardulo Nareswari women negotiate identity within a masculine cultural space. The results of Sardulo Nareswari's research use negotiation strategies of compromising, accommodating, competing (maintaining identity), and collaborating, without using avoiding strategies (avoiding conflict). This strategy demonstrates social intelligence and flexibility in facing complex cultural challenges, strengthening their legitimacy and existence as female Reog artists in Ponorogo, while simultaneously preserving culture despite being in a cultural space dominated by masculinity. This research provides a new contribution to the study of gender communication studies by expanding Ting-Toomey's identity negotiation framework within a traditional cultural context.
Uncovering the Linkages Between Branding Strategy and Rural Tourism: A Systematic Literature Review Rakhmawati, Yuliana; Rahmawati, Farida Nurul; Suryandari, Nikmah; Kurniasari, Netty Dyah
Mediator: Jurnal Komunikasi Vol. 18 No. 2 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i2.7268

Abstract

Brand development in rural destinations has become increasingly vital in the tourism industry, as diverse attractions intensify competition for brand image. Previous research highlights the role of branding strategies in shaping these destination’s images. Therefore, this study aims to overview the branding strategies used in rural tourism development. This study employed a systematic literature review method to identify, evaluate, and interpret relevant research findings. Data were collected using Publish or Perish. Reduction was conducted through an inclusion-exclusion protocol. Using the Google Scholar and Scopus databases, 159 articles were collected, representing key themes and keywords for analysis. The PRISMA scheme mapped the literature, which was processed through descriptive and thematic analysis, resulting in 23 articles selected for analysis. Thematic analysis reveals three central clusters: destination branding which emphasize authenticity, cultural identity, and community participation; brand positioning which focus on competitive differentiation and tourist experience; and brand elements which highlight storytelling, visual identity, and culinary heritage.These findings suggest that rural branding strategies go beyond mere image creation by positioning local culture and heritage as integral components of sustainable tourism communication. The review contributes an integrated mapping of branding strategies in rural contexts and offers practical implications for policymakers and tourism stakeholders. Specifically, the study highlights the importance of identity-based branding strategies that strengthen competitiveness, foster community engagement, and support long-term rural development.
UNDOING STEREOTYPES: COUNTER-STEREOTYPING STRATEGY BASED ON THE MADURESE CULTURAL IDENTITIES Hidayat, Medhy Aginta; Suryandari, Nikmah
Alfuad: Jurnal Sosial Keagamaan Vol. 6 No. 1 (2022)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v6i1.4853

Abstract

This study examines the construction of negative stereotypes and the efforts to build counter-stereotypes for the Madurese by utilizing their cultural identities. The Madurese are known as one of the ethnic groups in Indonesia who often become the object of negative stereotypes. A number of negative stereotypes of the Madurese include stubbornness, stiffness, temperamental, vengefulness, unruly, lack of respect for others, irritability, loud voices, lack of courtesy, lack of education, and easily commit acts of violence. Through the strategy of counter-stereotypes, it is hoped that the negative stereotypes attached to Madurese individuals will gradually diminish. This study uses a qualitative approach that focuses on the views and experiences of Madurese high school students in Madura. The data were obtained through field observations and in-depth interviews. This study found that negative stereotypes of Madurese are formed by the internal factors (from within individuals of the Madurese) and external factors (from the outside view of other ethnicities). The efforts to build positive stereotypes of Madurese can be carried out more effectively through the intervention of education at schools. The results of this study are expected to become a model to change negative stereotypes and build positive perceptions of certain ethnic groups.
Co-Authors Adhidharma, Ferry Camelia, Allyvia Farida Rahmawati Ferry Adhi Dharma Hapsari, Alfaridza Ainun Hidayat, Medhy Aginta Janah, Defi Asiatul Lutviana, Vivi Netty Dyah Kurniasari Parameswari, Dinar Mahkota Poernamasari, Nadya Qoniah Nur Wijayani Rahmawati, Farida Nurul Wicaksono, Drajat Yuliana Rakhmawati, Yuliana