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All Journal Trikonomika: Jurnal Ekonomi Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Manajemen Indonesia Jurnal Pengabdian Masyarakat AbdiMas Petra International journal of Business Studies (IJBS) IDEI: Jurnal Ekonomi & Bisnis Jurnal Manajemen dan Kewirausahaan Jurnal Bisnis dan Kewirausahaan Mafaza : Jurnal Pengabdian Masyarakat Jihapenmas
Eddy Madiono Sutanto
Petra Christian University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

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Anteseden Penurunan Penjualan Produk Kosmetik GRS Rendy Santoso, Kevin Cahya; Sutanto, Eddy Madiono
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.239-253

Abstract

This research was conducted to determine the antecedent factors that led to decreased sales of cosmetic products by GRS Rendy Company. Data collection by distributing questionnaires to company owners and consumers aged 17 years and over and having purchased at least once. The results of the research questionnaire from the owner stated that it was true that the sales of cosmetic products had decreased over the last five months, and the number of consumers had also decreased during that time. The respondents were 111 people. The data is then processed using factor analysis techniques. This study found two factors causing a decrease in the sales of cosmetic products at GRS Rendy: weak product features and innovation and attractiveness in markets that are less able to compete
Co-Authors Andreas Ezra Antonius Ricky Hartono Asmara Indahingwati, Asmara Azman Ismail Billy Juan Iskandar Budhi Stiawan Dewi Mistyca Miliangan Liang Diah Indriani Suwondo, Diah Indriani Evan Lau Ezra, Andreas Ferdian Mario Patty Ferdika Tedjakusuma, Ferdika Ferdyanto Kurniawan Wiyono Hoo, Vincentius Reyner Budi Saputra Ivando Putih Lau, Evan Mellisa Subijanto Nanik Kustiningsih Nicholas, Moreno Nony Kezia Marchyta Perdana, Meiliana Peter J. Sigiols Purwanto Purwanto Purwanto Purwanto Putih, Ivando Santoso, Kevin Cahya Sigiols, Peter J. Stela Aubelia Steven Gondokusumo, Steven Subijanto, Mellisa Sulianto, Cynthia Ariela Suriady, Sheryl Aurelin Tanlain, Vanessa Patricia Vicky Alvindra Pratama Wangnardy, Winnie Wijaya, James Wiyono, Ferdyanto Kurniawan Yana Widianto Yessica Yessica