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All Journal Jurnal Istiqro' YUME : Journal of Management Journal Islamic Business and Entrepreneurship / JIBE Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Jurnal Publikasi Ilmu Manajemen Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Jurnal Manajemen Kewirausahaan dan Teknologi Joong-Ki Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Jurnal Riset dan Inovasi Manajemen
Rafikhein Novia Ayuanti
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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Pengaruh Program Affiliate Marketing, Harga, dan Promosi terhadap Keputusan Pembelian Parfum Mezuca di Tiktok Shop Lensy Permatasari; Rafikhein Novia Ayuanti; Agung Pambudi Mahaputra
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2227

Abstract

This study aims to determine the influence of affiliate marketing programs, price, and promotion on purchasing decisions for Mezuca perfume on TikTok Shop. As the digital era advances, social media platforms like TikTok serve not only as entertainment platforms but also as effective channels for marketing products through the TikTok Shop feature and affiliate programs. This strategy allows content creators to act as sales partners, directly influencing consumer decisions. This quantitative study utilizes primary data obtained through questionnaires distributed to 180 respondents who had purchased Mezuca perfume through Mamnun's TikTok Shop account. After a selection process using purposive sampling, 160 respondents met the criteria and were eligible for analysis. Data analysis was performed using SPSS software with various statistical tests, including descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and coefficients of determination (R²). The results indicate that affiliate marketing programs, price, and promotion simultaneously have a positive and significant effect on purchasing decisions. Partially, these three variables also show a significant positive influence on consumer decisions. These findings indicate that implementing effective digital marketing strategies, particularly through affiliate marketing, competitive pricing, and engaging promotions, plays a significant role in increasing consumer purchasing interest on social media platforms. This research offers practical implications for businesses in designing optimal and targeted digital marketing strategies.
Pengaruh Komunikasi, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan UD Tenun Ikat Kodok Ngorek Della Ayu Puspita; Rafikhein Novia Ayuanti
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.616 KB) | DOI: 10.55606/jupiman.v1i3.478

Abstract

The purpose of this study is to determine and explain whether there is an influence between the variables of communication, work discipline and work environment on the performance of UD Tenun Ikat Kodok Ngorek employees. Several factors including communication, work discipline and work environment at UD Kodok Ngorek have an influence on employee performance using the sampling method with a saturated sampling approach. The data analysis technique is using the instrument test of validity and reliability, multiple linear test, classical assumption test, t test and F test of the coefficient of determination (R2). The number of samples is 30 employees. The results obtained include a partially significant effect of communication on work performance with the value of Sig. 0.000 < 0.05. The partial effect of work discipline on employee performance has a value of Sig. 0.037 <0.05 which means that it has a significant effect then the influence of the work environment on employee performance partially also has a significant effect on the value of Sig. 0.002 < 0.05. The simultaneous influence of the variables of communication, work discipline and work environment on employee performance has a Sig value result. 0.000 <0.05 indicates that communication, work discipline, and work environment have a positive influence in improving employee performance at UD Tenun Ikat Kodok Ngorek.
Pengaruh Earning Per Share (Eps) Dan Return On Assets (Roa) Terhadap Harga Saham (Pada Perusahaan Otomotif Yang Terdaftar Di Bei Tahun 2019-2021) Mustaqim; Ustadus Sholihin; Rafikhein Novia Ayuanti
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 4 (2022): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1274.393 KB) | DOI: 10.55606/jupiman.v1i4.740

Abstract

Pengaruh earning per share dan return on assets adalah indikator yang sangat penting untuk mengetahui harga saham. Penelitian ini merupakan jenis penelitan kuantitatif, yaitu menganalisis pengaruh antara earning per share dan return on assets terhadap harga saham baik secara simultan maupun parsial. Data yang digunakan dalam penelitian ini merupakan data sekunder yang berupa laporan keuangan pada perusahaan otomotif tahun 2019-2021 yang listing di Bursa Efek Indonesia. Sampel yang digunakan dalam penelitian ini adalah 12 perusahaan otomotif yang terus-menerus listing di Bursa Efek Indonesia pada periode 2017-2019. Hasil penelitian ini menunjukkan bahwa variabel earning per share (X1) berpengaruh terhadap harga saham (Y) dengan nilai sig. sebesar 0,001 < 0,05, return on assets (X2) berpengaruh terhadap harga saham (Y) dengan hasil nilai sig. sebesar 0,045 < 0,05, earning per share (X1) dan return on assets (X2) secara simultan berpengaruh terhadap harga saham (Y) sebesar 33,0% dengan hasil nilai sig. sebesar 0,001 < 0,05.
Pengaruh Keterlibatan Pelanggan, Pemasaran Daring, Konten Media Sosial, dan Siaran Langsung Terhadap Keputusan Pembelian Daviena Skincare Dewi Novita Sari; Rafikhein Novia Ayuanti; Zulfia Rahmawati
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6004

Abstract

This study explores the impact of Customer Engagement, Online Marketing, Social Media Content, and Live Streaming on purchasing decisions from the Daviena Skincare Ori Pusat TikTok account. It uses a quantitative approach, gathering primary and secondary data through observation, literature review, documentation, and surveys. A non-probability sampling method with accidental sampling was used, involving 120 respondents who had made purchases from Daviena Skincare Ori Pusat. Data analysis was performed with multiple linear regression using SPSS 25. The results of the study indicate that the variables of customer involvement, online marketing, social media content, and live streaming have a partial and positive effect on purchasing decisions on the Daviena Skincare Ori Pusat. Simultan. The variables of customer engagement, online marketing, social media content, and live broadcasts have a positive effect on purchasing decisions on the Daviena Skincare TikTok account. The variable that has the most dominant effect on consumer satisfaction through the partial (t) test is the live broadcast variable. The coefficient of determination (R²) test result of 0.810 means that customer engagement, online marketing, social media content, and live streaming simultaneously contribute 81% to consumer satisfaction, while the remaining 19% is the variable.
The Influence of Social Media Promotion and Marketplace Website Design Quality on Purchasing Decisions with Consumer Trust (Shopee) as a Mediation Variable (Case Study on Uniska Kediri Students) Rafikhein Novia Ayuanti; Sudarmiatin, Sudarmiatin; Rike Selviasari
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9254

Abstract

This research aims to analyze the influence of social media promotions and the quality of Shopee website design on UNISKA Kediri students purchasing decisions with the mediation of consumer trust variables. The research method used was quantitative with data collection techniques through questionnaires distributed to 160  UNISKA Kediri students. The data analysis technique used is PLS (Partial Least Squares) using SmartPLS 4.0 software.The research results show that social media promotion and the quality of the Shopee website design have a significant positive influence on UNISKA Kediri students' purchasing decisions. The consumer trust variable is proven to mediate the relationship between social media promotions, website design quality, and purchasing decisions. The implication of this research is that Shopee needs to improve its social media promotion strategy and website design quality to increase consumer confidence and purchasing decisions for UNISKA Kediri students
Pengaruh Kualitas Pelayanan, Lokasi, dan Harga Terhadap Keputusan Pembelian LPG di PT. Jivantara Amaryz Sumbersongo Taraka Karya Fadhel Kastara; Bayu Pramutoko; Rafikhein Novia Ayuanti
Jurnal Bisnis Islam dan Kewirausahaan Vol 4 No 1 (2025): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v4i1.6673

Abstract

This study aims to determine the effect of service quality, location, and price on LPG purchasing decisions at PT. Jivantara Amarys Sumbersongo. The method used in this study is quantitative descriptive. The population in this study were consumers of PT. Jivantara Amarys Sumbersongo who are still actively purchasing LPG until 2022, totaling 3285 consumers. The sample in this study were consumers at PT. Jivantara Amarys Sumbersongo who made purchases until November 2022, totaling 97 samples. The sampling technique used in this study was saturated sampling. Data analysis in this study includes validity test, reliability test, correlation test, multiple linear regression, coefficient of determination (R2), t test and F test. The results of this study are that: 1). service quality has a partial effect on purchasing; 2). Location has a partial effect on Purchasing decisions; 3). Price does not have a partial effect on Purchasing decisions  and 4). Service quality, location and price have a simultaneous effect on employee performance
Marketing Strategies To Create Competitiveness In MSMEs In Kampung Tahu Kediri Rafikhein Novia Ayuanti
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 4 (2023): November: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i4.1464

Abstract

Kampung Tahu Kediri, an area renowned for its production of authentic and high quality tofu, provides promising business opportunities for tofu traders. In the midst of increasingly fierce competition in the food and beverage industry, traders need to understand the importance of effective marketing strategies to build a strong competitive advantage. Tofu, as a traditional Indonesian dish, has great potential By applying an approach based on research that is recognized nationally and by experts, tofu traders in Kampung Tahu Kediri can get strong guidance in facing marketing challenges and maintaining the sustainability of their business. It is hoped that, by adopting effective marketing strategies, traders will increase consumer awareness of tofu products produced by traders in Kampung Tahu Kediri, expand the market share of tofu traders, increase consumer satisfaction, build a strong brand image for tofu traders in Kampung Tahu Kediri.
Transformasi UMKM: Membangun Mindset, Inovasi dan Strategi Pelanggan di Era Bisnis Kompetitif Diana Ambarwati; Indah Yuni Astuti; Rike Selviasari; Rafikhein Novia Ayuanti; Nuril Aulia Munawaroh
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.18706

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Gedung Pertemuan Bank Indonesia Kantor Perwakilan Kediri melibatkan 20 pelaku UMKM binaan. Kegiatan ini bertujuan untuk meningkatkan pemahaman kewirausahaan dasar yang meliputi business mindset, identifikasi pelanggan, serta inovasi bisnis guna memperkuat daya saing dan keberlanjutan usaha. Adapun metode yang digunakan meliputi penyampaian materi secara sistematis, diskusi interaktif, serta evaluasi melalui kuesioner self-assessment. Hasil kegiatan menunjukkan bahwa terjadi peningkatan pemahaman peserta, namun demikian tingkat implementasinya masih bervariasi, mulai dari kategori pre-adopter hingga eco-innovator, serta inovasi yang dilakukan masih cenderung bersifat sederhana. Oleh karena itu, diperlukan tindak lanjut berupa program yang lebih aplikatif dan berkelanjutan, seperti pendampingan intensif, mentoring bisnis, serta monitoring secara berkala agar peningkatan kompetensi tersebut dapat diimplementasikan secara optimal dalam praktik usaha.
PENGARUH REWARD DAN PUNISHMENT TERHADAP KINERJA KARYAWAN PADA CV. GARDEN CELL KEDIRI Lisa Ferlia; Rafikhein Novia Ayuanti
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 1 No. 3 (2022): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v1i3.658

Abstract

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh Reward dan Punishment terhadap Kinerja Karyawan di CV. Garden Cell Kediri. Peneliti mengambil informasi dengan melakukan wawancara, observasi dan penyebaran kuesioner kepada perusahaan, penelitian ini memiliki sampel dan populasi sejumlah 40 orang. Jenis penelitian yang digunakan kuantitatif dengan teknik pengambilan sampel menggunakan non probability sampling dengan menggunakan metode sampling jenuh sebanyak 40 responden. Teknik analisis yang digunakan menggunakan program SPSS versi 26 antara lain Uji Validitas, Uji Reliabilitas, Uji Normalitas, Uji Multikoliniearitas, Uji Heteroskedastisitas, Uji Regresi Linier Berganda, Uji t (Parsial), Uji F (Simultan), Uji Koefisien Determinasi R². Berdasarkan hasil penelitian persamaan regresi yaitu Y = 6,566 + 0,304 X1 + 0,359 X2. Secara keseluruhan dapat disimpulkan bahwa hasil Uji t variabel Reward (X1) secara parsial dan signifikan berpengaruh terhadap Kinerja Karyawan (Y) dengan nilai Sig. 0,000 < 0,05, dan variabel Punishment (X2) secara parsial dan signifikan berpengaruh terhadap Kinerja Karyawan (Y) dengan nilai Sig. 0,001 < 0,05, sedangkan Sig. F sebesar 0,000 < 0,05 hal tersebut menunjukkan bahwa variabel Reward (X1) dan Punishment (X2) secara simultan dan signifikan berpengaruh terhadap Kinerja Karyawan di CV. Garden Cell Kediri.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Persepsi Harga, dan Word of Mouth terhadap Keputusan Pembelian Nandha Sonaka; Heru Sutapa; Rafikhein Novia Ayuanti
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 4 (2025): Desember: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i4.1087

Abstract

This study aims to analyze the influence of service quality, product quality, price perception, and Word of Mouth on eyeglass purchasing decisions at Optik Anugerah Nganjuk. The background of this study is based on the increasing business competition in the optical sector and the increasing consumer awareness of the value, price, and quality of the products they consume. This study uses a quantitative approach with a survey method. The population in this study were all consumers of Optik Anugerah Nganjuk, with a sample of 88 respondents determined using a specific sampling technique. Data collection was carried out by distributing questionnaires compiled based on a Likert scale. The obtained data were analyzed using multiple linear regression methods to determine the influence of independent variables on the dependent variable. The results of the study indicate that partially service quality, price perception, and Word of Mouth have a significant effect on purchasing decisions, while product quality has no significant effect. However, simultaneously, all four independent variables have a significant effect on purchasing decisions. The findings of this study are expected to be strategic considerations for optical managers in improving service quality and the effectiveness of marketing strategies.
Co-Authors Ade Dwi Pratama Ade Novaldo Pratama Agung Pambudi Mahaputra Ahmad Idris Angga Permana Mahaputra ANITA SUMELVIA DEWI Bayu Pramutoko Bima Reresa Sukron Kausar Muhorif Della Ayu Puspita DEWI NOVITA SARI Eric Ardiansyah Ericson Elvander Suparmin Heru Sutapa Indah Yuni Astuti, Indah Kristi Renda Andini Lensy Permatasari Lisa Ferlia Mochamad Zakky Akhiyarulloh Rosada Mustaqim Nandha Sonaka Nuril Aulia Munawaroh Reyhan Alya Natalie Rike Selviasari RR. Ella Evrita Hestiandari Sudarmiatin Taraka Karya Fadhel Kastara Trisnia Widuri Ustadus Sholihin Wardhani, Rike Kusuma Zulfia Rahmawati