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The influence of trust, corporate image on customer satisfaction and customer loyalty (study on J&T express bangetayu customers, Semarang) Wibowo, Angella Nurul Chanitta; Bambang Sutedjo; Sri Sumiyati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influence of trust, corporate image on customer satisfaction and customer loyalty of J&T Express Bangetayu, Semarang customers. This study is classified as quantitative. This study has a population of people from J&T Express Bangetayu, Semarang, with a sample size of 102 respondents. How to determine the sample using purposive sampling. The analytical tool used is the SPSS version 26 statistics program which can determine the relationship between variables using multiple linear regression analysis. The results can be summarized as: confidence has a good effect on people's feelings of satisfaction. The company's image has a good effect on people's satisfaction. People's satisfaction has a good effect on people's loyalty
INOVASI PEMBELAJARAN BERBASIS KASUS MANAJEMEN LINGKUNGAN Fenty Fauziah; Fitriansyah; Bambang Sutedjo; Muhammad Said
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 6 No. 6 (2022): November
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v6i6.8932

Abstract

Case-Based Learning (CBL) emphasizes effective problem-solving, discussion of specific situations, and real-life examples within a business context. This study focused on cases related to environmental preservation and its impact on business from economic, social, political, and legal perspectives. The research was conducted at Sungai Karang Mumus School (SKM School), Muang Ilir Street, Betapus, Samarinda. The study aimed to analyze the effect of CBL on students’ learning motivation and outcomes. The research used a pre-post-test design with a population of 25 postgraduate Management students at Universitas Muhammadiyah East Kalimantan, employing total sampling. Data analysis used non-parametric statistics with a Paired Sample t-test and the Wilcoxon test. The results indicated a significant improvement in students’ motivation and learning outcomes after implementing the CBL method. Motivated students achieved better learning outcomes, demonstrated critical thinking skills, and applied prior knowledge effectively in problem-solving. This study encourages educators and institutions to adopt CBL as an innovative learning approach.
EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS Aquinia, Ajeng; Sutedjo, Bambang; Widyasari, Suzy; Hayuningtias, Kristina Anindita; Putra, Harmanda Berima
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49848

Abstract

This study investigates the role of brand awareness as a mediating variable between user generated content (UGC) and purchase intention among generation z consumers of local beauty brands. Employing a quantitative research design, data were collected from 206 respondents through online questionnaire and analyzed using partial least squares structural equation modeling (pls-sem). The measurement model shows high reliability and validity across all constructs, confirming the robustness of the data. The findings reveal that UGC has significant positive effect on both brand awareness and purchase intention, while brand awareness also positively influences purchase intention. Furthermore, the analysis confirms that brand awareness partially mediates the relationship between UGC on consumer behavior is strengthened through enhanced brand recognition and familiarity. these result highlights the crucial role of UGC in shaping consumer perception and purchase decision within the digital beauty market. The study highlights that generations Z consumers who are highly engaged with social media, respond more positively to authentic peer generated content than to traditional advertising. Therefore, local beauty brands are encouraged to utilize UGC-based marketing strategies to build stronger brand awareness and foster higher purchase intention among their target audience.
Pengaruh Kualitas Pelayanan Dan Layanan Fintech Terhadap Kepuasan Nasabah Bank BTN Kc Medan Ashilla, Fitriani; Anas, Amril; Lubis, Tina Muhardika Handayani; Sutedjo, Bambang; Lubis, Junaidi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 3 (2026): September : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i3.7098

Abstract

In facing rapid technological developments and the increasing needs and expectations of customers, Bank BTN is required to continuously improve service quality while optimizing fintech-based services. These two aspects are essential factors that determine customer satisfaction in using banking services. High-quality service creates a positive experience for customers, while fintech services provide convenience, speed, and efficiency in conducting transactions. Therefore, this study was conducted to address the following research questions: (1) whether Service Quality has a significant effect on Customer Satisfaction, (2) whether Fintech Services have a significant effect on Customer Satisfaction, and (3) whether both variables simultaneously influence Customer Satisfaction at Bank BTN Medan Branch Office. This research employs a quantitative approach using a survey method. The sample consists of 100 respondents who are active customers of Bank BTN Medan Branch. The data were analyzed using multiple linear regression with the assistance of SPSS version 25.0. The results show that Service Quality has a positive and significant effect on Customer Satisfaction, indicating that better service quality leads to higher customer satisfaction. Additionally, Fintech Services also have a positive and significant effect on Customer Satisfaction, demonstrating that optimal utilization of digital services enhances customer comfort and satisfaction. Simultaneously, both variables significantly influence Customer Satisfaction. These findings provide theoretical contributions to the field of service marketing management and practical benefits for Bank BTN in improving service quality and digital innovation to maintain and strengthen customer loyalty.