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PENGARUH CUSTOMER VALUE DAN CUSTOMER EXPERIENCE TERHADAP PURCHASE INTENTION DAN TERHADAP CUSTOMER SATISFACTION Ningsih, Kurnia Setyo Widiyah; Sutedjo, Bambang
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3680

Abstract

Seiring dengan perkembangan dunia yang semakin pesat memiliki banyak pengaruh dari berbagai aspek bagi penggunanya. Perkembangan dirasakan salah satuya dalam bidang bisnis dimana para pelaku bisnis memanfaatkan digitalisasi dengan penjualan secara online untuk sarana dan prasarana berbisnis. Penggunaan digitalisasi saat ini salah satunya dengan menggunakan teknologi yaitu e-commerce. Banyak e-commerce yang bisa ditemui di Indonesia salah satunya adalah shopee. Penelitian yang dilakukan bertujuan untuk menganalisis pengaruh customer value dan customer experience terhadap purchase intention dan terhadap customer satisfaction pada pelanggan produk fashion di shopee. Dengan harapnnya dari penelitian yang dilakukan ini dapat memberikan masukan untuk e- commerce shopee penelitian yang dilakukan menggunakan populasi pelanggan yang membeli produk fashion di e-commerce shopee. Dengan metodologi analisis yang digunakan yaitu metode kuantitatif dengan menggunakan 100 responden. Pengumpulan data dengan menggunakan kuisioner yang disebar secara offline maupun dengan google form. Data yang dianalisis menggunakan program SPSS versi 25. Dengan hasil analisis mendapatkan bahwa customer value dan customer experience berpengaruh terhadap purchase intention dan purchase intention berpengaruh terhadap customer satisfaction.
Efektivitas Undang-undang Pajak Daerah dan Retribusi Daerah dalam Peningkatan Penerimaan Pajak Daerah Kabupaten / Kota di Wilayah Sumatra Maryono, Maryono; Bambang Sutedjo; Batara Daniel Bagana
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 4 (2024): Artikel Research Oktober 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i4.2336

Abstract

This study aims to analyze the effectiveness of Law Number 28 of 2009 concerning regional taxes and regional levies in increasing district/city tax revenues in Sumatra. The problem that occurs today is still a very low level of financial independence of districts/cities as measured by the contribution of local original income to regional income on average is below 25 percent. The population in this study includes districts and cities in Sumatra. The total number consists of 121 districts and 32 cities with observation years for two years from 2019 to 2020. The results showed that local tax revenues from all new types of local taxes consisted of rural and urban land and building taxes, duties on the acquisition of land and building rights, groundwater taxes, and swallow's nest taxes in regencies and cities in Sumatra on average in 2019 amounted to Rp. 28,573,177,419, - and in 2020 amounted to Rp. 27,649,013,349, - and its contribution to regional tax revenue was also quite large, namely in 2019 by 27 percent and in 2020 by 31 percent. The sizable contribution of regional tax revenue from the new type of regional tax contained in Law number 28 of 2009 concerning regional taxes and regional levies encourages increasing the financial capacity of districts/cities in Sumatra and increases the harmonization of government financial capacity vertically, namely the central government. , provincial government, and district/city government. Thus, it can be concluded that law number 28 of 2009 concerning regional taxes and regional levies is effective in increasing regional tax revenues in districts and cities in Sumatra, thereby increasing the financial capacity of districts and cities in Sumatra.
The influence of trust, corporate image on customer satisfaction and customer loyalty (study on J&T express bangetayu customers, Semarang) Wibowo, Angella Nurul Chanitta; Bambang Sutedjo; Sri Sumiyati
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influence of trust, corporate image on customer satisfaction and customer loyalty of J&T Express Bangetayu, Semarang customers. This study is classified as quantitative. This study has a population of people from J&T Express Bangetayu, Semarang, with a sample size of 102 respondents. How to determine the sample using purposive sampling. The analytical tool used is the SPSS version 26 statistics program which can determine the relationship between variables using multiple linear regression analysis. The results can be summarized as: confidence has a good effect on people's feelings of satisfaction. The company's image has a good effect on people's satisfaction. People's satisfaction has a good effect on people's loyalty
INOVASI PEMBELAJARAN BERBASIS KASUS MANAJEMEN LINGKUNGAN Fenty Fauziah; Fitriansyah; Bambang Sutedjo; Muhammad Said
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 6 No. 6 (2022): November
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v6i6.8932

Abstract

Case-Based Learning (CBL) emphasizes effective problem-solving, discussion of specific situations, and real-life examples within a business context. This study focused on cases related to environmental preservation and its impact on business from economic, social, political, and legal perspectives. The research was conducted at Sungai Karang Mumus School (SKM School), Muang Ilir Street, Betapus, Samarinda. The study aimed to analyze the effect of CBL on students’ learning motivation and outcomes. The research used a pre-post-test design with a population of 25 postgraduate Management students at Universitas Muhammadiyah East Kalimantan, employing total sampling. Data analysis used non-parametric statistics with a Paired Sample t-test and the Wilcoxon test. The results indicated a significant improvement in students’ motivation and learning outcomes after implementing the CBL method. Motivated students achieved better learning outcomes, demonstrated critical thinking skills, and applied prior knowledge effectively in problem-solving. This study encourages educators and institutions to adopt CBL as an innovative learning approach.
EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS Aquinia, Ajeng; Sutedjo, Bambang; Widyasari, Suzy; Hayuningtias, Kristina Anindita; Putra, Harmanda Berima
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49848

Abstract

This study investigates the role of brand awareness as a mediating variable between user generated content (UGC) and purchase intention among generation z consumers of local beauty brands. Employing a quantitative research design, data were collected from 206 respondents through online questionnaire and analyzed using partial least squares structural equation modeling (pls-sem). The measurement model shows high reliability and validity across all constructs, confirming the robustness of the data. The findings reveal that UGC has significant positive effect on both brand awareness and purchase intention, while brand awareness also positively influences purchase intention. Furthermore, the analysis confirms that brand awareness partially mediates the relationship between UGC on consumer behavior is strengthened through enhanced brand recognition and familiarity. these result highlights the crucial role of UGC in shaping consumer perception and purchase decision within the digital beauty market. The study highlights that generations Z consumers who are highly engaged with social media, respond more positively to authentic peer generated content than to traditional advertising. Therefore, local beauty brands are encouraged to utilize UGC-based marketing strategies to build stronger brand awareness and foster higher purchase intention among their target audience.