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All Journal Jurnal Komunikasi Pembangunan JURNAL DESTINASI PARIWISATA Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Jurnal Representamen Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) MITRA: Jurnal Pemberdayaan Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat JURNAL KOMUNIKATIO Jurnal Sosial Humaniora Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Riset Public Relations Gandiwa Jurnal Komunikasi Journal of Media and Communication
Siregar, Mariana R.A
Universitas Pakuan
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Penelitian Sosial Ilmu Komunikasi

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Manajemen Promosi Event Teenage Calling (Studi Kasus Keberhasilan Pengelolaan Promosi Kegiatan Mahasiswa Di Media Dalam Jaringan) Andika Pramudya Ananta; Fariz D Septiansyah; Adinda Dwi Cahya; Mariana Rista Ananda Siregar
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 1 (2023): Volume 7 Nomor 1 Tahun 2023
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i1.8286

Abstract

Teenage Calling is a form of event organizer managed by a group of Pakuan University Communication Science students as one of the final assignment collections for special event management courses. This study aims to determine the success of promotional management at the teenage calling event in various online media. This research uses qualitative research methods with data collection techniques including interviews, observation, documentation of 3 in-depth sources, and literature studies. The results showed that promotion is the main key to the success of the event because promotion provides engagement with the event. The teenage calling event involves management functions, namely by implementing POAC so that an event runs smoothly, how the audience is interested in the event being held, and how to make an event interesting. Publication through online media is quite effective in this event considering that at the teenage calling event, the audience who came was so crowded that all tickets were sold out.
Promosi Lagu “Takut” di Media Sosial Tiktok Fajriyanti, Roro Aulia Arsyta; Siregar, Mariana Rista Ananda; Cahyaningrum, Qoute Nuraini
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 8, No 1 (2024): Volume 8 Nomor 1 Tahun 2024
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v8i1.9839

Abstract

The purpose of this study is to understand how the marketing public relations of the song "Takut" by Idgitaf on the TikTok application works and the effectiveness of TikTok as a marketing public relations medium for the song "Takut" by Idgitaf. The research method used is descriptive qualitative. Data sources were obtained through in-depth analysis and interviews. Interviews were conducted with Idgitaf the singer of the song "Takut", Idgitaf's manager, fans, and a social media specialist/content specialist from DANA. The results of the study show that Idgitaf carries out marketing communication or more specifically marketing public relations in promoting the song "Takut" on the TikTok social media platform. In marketing and promotional activities, Idgitaf employs three strategic techniques. Firstly, Idgitaf uses a pull strategy by creating relevant promotional videos or content that resonates with its target market segment. Secondly, Idgitaf utilizes a push strategy by creating massive and varied videos or content to market the song "Takut". Thirdly, Idgitaf employs a passing strategy by consistently promoting the song even after it has gained popularity in the market. This is done to maintain the song's presence. TikTok also proves to be an effective promotional medium as the marketing and promotion efforts conducted significantly impact the success of the song "Takut".
Co-Authors Adinda Dwi Cahya Agatha Lin Natasha Agista, Putera Andika Pramudya Ananta Asmara, Mojang Ayu Audya Shafa Salsabila Awallya, Vika David Rizar Nugroho Dewantara, Muhammad Iqbal Dewi Septika Diana Amaliasari Dini Valdiani Dwi Rini Sovia Firdaus Eko Sandi Satiyono Ezi Hendri Fajar Widianto Fajriyanti, Roro Aulia Arsyta Fariz D Septiansyah Herwanto, Puja Maulida Imani Santriani Imani Satriani Indira Maulidia Iskandar, Diffa Arcely Kresna Wahyu Inzaghi Meridian Firmansyah Muhammad Rifki Alian Mulyana, Hijra Drajat Muslim . Muslim, Muhamad Naufal Ningtyas, Syaharani Ayu Nuraisyiah, Siti Fathonah Oktha Fanny Qoute Nuraini Cahyaningrum Rachmat, Muhammad Fadhilah Riandi Ratih Siti Aminah Restu Maharani Dewi Roni Jayawinangun Sabila Adinda P. Andarini Sardi Duryatmo Sariswara, Valianty Sofia Hasna Mutmainah Tiara Puspanidra Tiyas Tirani Verina Irvan Saipan Virsya, Amanda Maulidha Wanda Sri Maryati Yogaprasta A Nugraha