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All Journal JURNAL PENDIDIKAN TAMBUSAI JURNAL PUNDI Jurnal Abdimas Bina Bangsa Jurnal Ekonomi, Bisnis dan Manajemen SWARNA Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) SWARNA: Jurnal Pengabdian Kepada Masyarakat
Alfian Alfian
Sekolah Tinggi Ilmu Ekonomi KBP
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PEMANFAATAN DIGITAL MARKETING PADA UMKM GUNA MENINGKATKAN PENJUALAN Juarsa Badri; Henryanto Abaharis; Alfian Alfian; Maria Magdalena; Nidia Anggreni Das
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 12 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i12.1066

Abstract

Penerimaan teknologi dan internet di masyarakat sudah sangat luas sehingga tidak heran kegiatan pemasaran secara digital dijadikan pilihan utama oleh kalangan pengusaha, hal ini juga diaplikasikan oleh para penggiat Usaha Mikro Kecil dan Menengah (UMKM). Banyaknya digital marketing yang dipakai oleh para pemasar, membuktikan bahwa digital marketing memiliki banyak kelebihan dan manfaat guna perkembangan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pengenalan dan pelatihan terhadap para penggiat UMKM yang berada di Kota Padang, Provinsi Sumatra Barat. Diharapkan melalui kegiatan ini para penggiat UMKM mampu meningkatkan penjualannya demi keberlangsungan usahanya.
Pengaruh Lingkungan Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Pada Kantor Dewan Perwakilan Rakyat Daerah (DPRD) Provinsi Sumatera Barat Rony Pangadilan; Alfian Alfian
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2023): Juni : Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v2i2.798

Abstract

The analysis of this research is whether the work environment and work facilities have an effecthas a positive and significant effect on employee performance at the Representative Council OfficeRegional People of West Sumatra Province. The method that I use in this research isquantitative method with the help of the SPSS 22.0 program. This study uses analysismultiple linear regression. The population in this study were all House of Representatives employeesRegional People of West Sumatra Province, and Sample A total of 89 respondents. primary datausing the Questionnaire. This study shows that the work environment has a positive effectand significant to the performance of employees of the Regional Representatives Council of Sumatra ProvinceWest. tested and acceptable based on the t-count value of Variable X1 3.258 t-table 1.663 andsign value (0.002 < 0.005) The magnitude of the influence of the work environment (X1) on performanceemployees (Y) of 0.191 units. Work facilities have a positive effect on employee performance.tested and acceptable based on t-count (5.480) t-table (1.663) and sign (0.00) < 0.05.the magnitude of the influence of work facilities (X2) on performance (Y) is 0.445. which meanevery time there is a good work facility it will increase performance by 0.445 units. R² valueis 0.467 which indicates that the independent variable (X1,X2) explains the effectto the dependent variable namely Employee Performance of 0.467 or 46.7%. conclusion onIn this study, the work environment and work facilities have a positive and significant effecton the performance of employees at the Regional People's Representative Council office of Sumatra ProvinceWest.
Co-Authors Abaharis, Henryanto Aulia Wendrita Badri, Juarsa Das, Nidia Anggreni Doni Afrial Elva Dona Hidayati, Habibatul Ilham Febrian Junita Astramia Magdalena, Maria Nindi Mujisi Nur Ikhlas Oktaviana Oktaviana Putri Rahayu Gian Randa Guswinta Refni Susanti Retnadita Susanti Robbi Hermawan Rony Pangadilan Rozinovianti Rozinovianti Vina Dwi Putri Zusmawati Zusmawati