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Analisis Hubungan dan Komunikasi Pada Fase Relapse Pasca Putus Cinta antara Laki-laki dan Perempuan di Yogyakarta Alhabibi, Imam Sahid; Amali, Muhammad Thoyib
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2502

During a breakup, individuals typically experience profound sadness and drastic emotional changes. These emotional shifts often lead to differences in communication patterns following the end of a relationship. The purpose of this study is to explore how men and women engage in relationships and communication during the relapse phase after a breakup. This research employs a qualitative descriptive method with a case study approach. Data were collected from observation, in-depth interviews, and literature review. The informants consisted of men and women who had experienced a breakup and undergone a relapse phase, with the criteria of having been in a relationship for at least one year and having been separated for a minimum of three months. Data were analyzed using Baxter’s Relational Dialectics Theory (RDT). The findings reveal that there are differences in communication patterns between men and women during the relapse phase. Although both still harbor feelings of longing, the form and intensity of communication show different tendencies. Abstrak Pada masa putus cinta, umumnya seseorang mengalami kesedihan yang mendalam serta perubahan emosi yang drastis. Hal ini menyebabkan adanya perbedaan dalam pola komunikasi yang terjadi setelah hubungan berakhir. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana hubungan dan komunikasi yang dilakukan oleh laki-laki dan perempuan pada fase relapse pasca putus cinta. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan studi literatur. Informan dalam penelitian ini terdiri dari laki-laki dan perempuan yang pernah mengalami putus cinta dan mengalami fase relapse, dengan kriteria telah menjalin hubungan minimal selama satu tahun dan masa putus minimal tiga bulan. Analisis data dilakukan dengan menggunakan model Relational Dialectics Theory (RDT) dari Baxter. Hasil penelitian menunjukkan bahwa terdapat perbedaan dalam pola komunikasi antara laki-laki dan perempuan pada fase relapse. Meskipun keduanya sama-sama masih menyimpan rasa rindu, bentuk dan intensitas komunikasi yang dilakukan menunjukkan kecenderungan yang berbeda.

Analisis Hubungan dan Komunikasi Pada Fase Relapse Pasca Putus Cinta antara Laki-laki dan Perempuan di Yogyakarta Alhabibi, Imam Sahid; Amali, Muhammad Thoyib
Jurnal Komunikasi Nusantara Vol 7 No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v7i1.2502

During a breakup, individuals typically experience profound sadness and drastic emotional changes. These emotional shifts often lead to differences in communication patterns following the end of a relationship. The purpose of this study is to explore how men and women engage in relationships and communication during the relapse phase after a breakup. This research employs a qualitative descriptive method with a case study approach. Data were collected from observation, in-depth interviews, and literature review. The informants consisted of men and women who had experienced a breakup and undergone a relapse phase, with the criteria of having been in a relationship for at least one year and having been separated for a minimum of three months. Data were analyzed using Baxter’s Relational Dialectics Theory (RDT). The findings reveal that there are differences in communication patterns between men and women during the relapse phase. Although both still harbor feelings of longing, the form and intensity of communication show different tendencies. Abstrak Pada masa putus cinta, umumnya seseorang mengalami kesedihan yang mendalam serta perubahan emosi yang drastis. Hal ini menyebabkan adanya perbedaan dalam pola komunikasi yang terjadi setelah hubungan berakhir. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana hubungan dan komunikasi yang dilakukan oleh laki-laki dan perempuan pada fase relapse pasca putus cinta. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan studi literatur. Informan dalam penelitian ini terdiri dari laki-laki dan perempuan yang pernah mengalami putus cinta dan mengalami fase relapse, dengan kriteria telah menjalin hubungan minimal selama satu tahun dan masa putus minimal tiga bulan. Analisis data dilakukan dengan menggunakan model Relational Dialectics Theory (RDT) dari Baxter. Hasil penelitian menunjukkan bahwa terdapat perbedaan dalam pola komunikasi antara laki-laki dan perempuan pada fase relapse. Meskipun keduanya sama-sama masih menyimpan rasa rindu, bentuk dan intensitas komunikasi yang dilakukan menunjukkan kecenderungan yang berbeda.

Analisis Framing Pemberitaan Pemilu 2024 Oleh Mahkamah Konstitusi pada Media IDN Times dan KR Jogja Mezy, Mezy; Muhammad Thoyib Amali
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5334

This study aims to analyze how two Indonesian online media outlets, IDN Times and KR Jogja, framed news coverage of the 2024 election dispute handled by the Constitutional Court. Using Robert Entman’s framing analysis model, this research explores how each media constructs narratives, selects facts, and emphasizes certain issues to shape public perception. The findings reveal that IDN Times tends to present information in a neutral and procedural tone, focusing on legal processes and official statements. In contrast, KR Jogja emphasizes public skepticism and the discourse of electoral justice, using critical language choices and sources that question the fairness of the election. This contrast in media framing impacts how audiences perceive the credibility of the Constitutional Court and the broader legitimacy of Indonesia’s electoral democracy. The study highlights that media outlets are not passive conveyors of facts but active agents in constructing political realities. These findings contribute to the field of political communication and media literacy, especially in post-election contexts where public trust in democratic institutions is crucial. The research underscores the importance of critical media consumption and the role of framing in influencing democratic discourse in transitional political environments.

Nostalgia Marketing: Pendekatan Komunikasi Strategis Untuk Menarik Minat Wisatawan Pasar Kangen Yogyakarta Pudrianisa, Sheila Lestari Giza; Amali, Muhammad Thoyib
Jurnal Riset Komunikasi (JURKOM) Vol. 8 No. 2 (2025): Agustus 2025
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Yogyakarta is a city famous for its cultural, traditional and tourism elements. However, data from 2022-2023 shows that the number of tourist visits did not increase even though the pandemic was over. Therefore, the local government paid special attention and tried to realize creative products based on traditional and popular culture in the form of an event called Pasar Kangen. This event is quite unique and different because it carries the concept of presenting the nuances of the past in each element. From this problem, the researcher analyzed how the strategic communication approach used in the Nostalgia marketing element is effective in attracting tourists to the Pasar Kangen Yogyakarta. The theory used is nostalgia marketing with a descriptive qualitative method. The results of the study are through 4 approaches, the first is personal nostalgia in the form of the presence of typical food/snacks from various regions which are served traditionally. Interpersonal nostalgia through the presence of antique goods/toys that remind us of the atmosphere of the past. Cultural nostalgia through arts such as dance/nyanyain which are presented as an entertainment stage and virtual nostalgia, namely consumers can feel the atmosphere of Pasar Kangen through social media. Pasar Kangen has succeeded in presenting and reviving past memories for consumers so that it can be used as an effective strategy to increase tourist visits.

The Effectiveness of Gamification in FitHub Yogyakarta's CRM to Increase Customer Participation and Retention Nasution, Aisyah; Amali, Muhammad Thoyib
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.911

The digital fitness industry is growing with the adoption of technology that encourages gyms to optimize Customer Relationship Management (CRM). One of the innovative strategies used is gamification, which is the application of game elements such as points, badges, leaderboards, challenges, and streaks in customer interaction. This study examines the effectiveness of gamification in FitHub Yogyakarta's CRM to increase customer participation and retention. The theoretical foundations used are Self-Determination Theory (SDT), which emphasizes basic psychological needs, and the Stimulus–Organism–Response (S-O-R) model, which describes the psychological process from gamification stimulus to response in the form of involvement. Previous empirical evidence suggests gamification is effective in increasing engagement, loyalty, and physical activity behavior. However, research in the context of Indonesian fitness centers is still limited. Therefore, this study contributes theoretically to the development of gamification literature and the practicality of providing gamification-based strategies for gym managers.

Pengaruh Beauty Influencer dan Instagram Marketing Terhadap Brand Awareness Mother of Pearl Azhari, Reny; Amali, Muhammad Thoyib
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4295

Beauty has become an essential aspect of human life along with shifting social trends and the rapid growth of the cosmetics industry. Today, beauty products not only serve to enhance appearance but also act as a profound means of self-expression. The rise of social media has further transformed the landscape of the cosmetics industry, creating new opportunities for marketing strategies and brand communication. Based on this phenomenon, this study aims to examine the influence of Tasya Farasya as a beauty influencer on Mother of Pearl’s brand awareness, the influence of Instagram marketing as a promotional medium on Mother of Pearl’s brand awareness, as well as the combined influence of beauty influencer and Instagram marketing on Mother of Pearl’s brand awareness. This research adopts a quantitative approach by surveying 100 beauty enthusiasts who follow Tasya Farasya or Mother of Pearl on Instagram. The collected data were analyzed using multiple linear regression with hypothesis testing conducted both partially and simultaneously. The findings indicate that Tasya Farasya, as a beauty influencer, has a positive and significant effect on Mother of Pearl’s brand awareness. In contrast, Instagram marketing alone does not significantly affect brand awareness. However, when combined, beauty influencer and Instagram marketing positively and significantly influence Mother of Pearl’s brand awareness.

The Influence of Electronic Word of Mouth on Instagram Towards Visiting Interest to Heha Ocean View Chandra Dewa Kurniawan; Amali, Muhammad Thoyib
Jogjakarta Communication Conference (JCC) Vol. 2 No. 1 (2024): The 5th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Heha Ocean View is a tourist attraction in Gunungkidul, Special Region of Yogyakarta. Many visitors are willing to come for tours even though it is far from the city center. It provides various interesting photo spots with a sea background that can be called Instagramable. Therefore, Heha Ocean View has become a topic of conversation on various digital platforms. Especially on Instagram, resulting in community engagement in the form of electronic word of mouth which spreads this tourist attraction. This study aims to analyze the influence of electronic word of mouth on Instagram towards visiting interest to heha ocean view. This research uses explanatory quantitative research methods with data obtained from questionnaires distributed to 100 followers of the @HehaOceanView Instagram account, which is then analyzed using simple linear regression. The results of this study show the influence of electronic word of mouth on Instagram towards visiting interest to Heha Ocean View with an influence size of 53%. Based on the results of the analysis, it can be concluded that in this digital era, there are many ways to achieve community engagement, one of which is through electronic word of mouth through digital platforms such as Instagram. Like how electronic word of mouth can make tourists interested in visiting Heha Ocean View. However, as active users of social media, we must always be critical of the information we obtain, especially if we look at how electronic word of mouth shapes individual attitudes and behavior.

Grammarly adoption among higher-education students in Yogyakarta Amali, Muhammad Thoyib
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 10, No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v10i1.4997

Education has experienced significant changes due to recent advances in information technology. Technological developments, such as Grammarly, are pivotal in enhancing language education, benefiting learners of English as a Second Language. This research's primary objective is to examine the impact of online ad exposure and reference groups on the adoption of Grammarly while considering trust as the mediating role. This research utilized a quantitative approach by surveying 120 higher-education students in Yogyakarta. The analysis technique used in this research is path analysis using the SmartPLS program. Based on hypothesis testing, online ad exposure and reference groups have a positive and significant impact on Grammarly adoption behavior, where trust takes the role of full mediation on the relationship between online ad exposure and adoption behavior. Meanwhile, trust serves as partial mediation in the relationship between reference groups and adoption behavior. Furthermore, the managerial implications the researcher can suggest for Grammarly are to improve the performance of the features offered further, where improvements to the feedback provided by Grammarly should be more contextual and relevant.

Political Branding Analysis of @Gibran_Rakabuming Tiktok Accounts during the 2024 Presidential Election Campaign Ryandaresta, Merlyana; Thoyib Amali, Muhammad
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8817

Social media, especially TikTok, is a platform that is currently used for political campaigns. Ahead of the 2024 Presidential Election, talks about presidential candidates and vice presidential candidates, especially Gibran, are increasingly being discussed in various media. The many pros and cons that have arisen among the public regarding the candidacy of Gibran Rakabuming Raka as a vice presidential candidate have become the culmination of the polemic. This study aims to analyze the political branding of TikTok @gibran_rakabuming accounts during the 2024 presidential election campaign. This research method uses a descriptive qualitative method and is analyzed using theories from Gelder and Sonies which consists of three indicators, namely, appearance, personality, and key political messages. Case studies on TikTok accounts @gibran_rakabuming were taken during the period from November 28, 2023, to February 10, 2024. The results of the research show that Gibran has successfully used the TikTok platform to build an image as a vice presidential candidate who is ready to bring positive changes to Indonesia with a relevant, close to the community, and adaptive to technological developments and the needs of the community, especially the younger generation. The use of social media platforms such as TikTok is also a powerful strategy to reach young people and make them candidates who not only talk about the future but also invite the public to work together to realize a more advanced Indonesia.

The Impact of Social Media Exposure and Peer Group Towards Gen Z Decision To Visit Pasar Kangen Yogyakarta Amali, Muhammad Thoyib; Pudrianisa, Sheila Lestari Giza
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 2 (2024): KOMUNIKATIF : Jurnal Ilmiah Komunikasi
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i2.5634

The Special Region of Yogyakarta has taken proactive measures to boost tourist numbers after COVID-19 by reinstating various cultural events. Pasar Kangen is a recurring annual event that garners substantial visitor interest. Looking at the long journey of Pasar Kangen that has been held since 2007, this agenda has now become a destination for various groups of tourists, including Gen Z. This research aims to analyze the influence of social media exposure and peer group on Gen Z decision to visit Pasar Kangen Yogyakarta. This research utilized a quantitative approach, involving a survey conducted among 100 Gen Z tourists who visited Pasar Kangen in 2023. The data analysis technique used to test the hypothesis in this research was multiple regression using SmartPLS program. The research results show that social media exposure and peer group have a positive and significant effect on Gen Z decision to visit Pasar Kangen. Furthermore, as a managerial implication, the event organizer of Pasar Kangen can expand their reach of social media exposure through collaboration with digital key opinion leaders, especially those who are mostly followed by Gen Z on social media.

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