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All Journal Avant Garde Busyro : Jurnal Dakwah dan Komunikasi Islam Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Penelitian Sistem Informasi Jurnal Netnografi Komunikasi Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya ARIMA : Jurnal Sosial Dan Humaniora
Ira Mirawati
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya

 1 
@hopehelpsnet sebagai Media Aktivisme dalam Pencegahan Kekerasan Seksual bagi Kalangan Mahasiswa Amiira Mazaya; Eni Maryani; Ira Mirawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.282

Abstract

"@hopehelpsnet as a Media for Activism in Preventing Sexual Violence for College Students. This research aims to determine the emergence of Instagram @hopehelpsnet as a medium for activism in preventing sexual violence among students, content management, Instagram account management, and the contributions it provides. This research was conducted using qualitative methods with a case study approach and using interviews, observation, and literature study for data collection. @hopehelpsnet exists as a medium for preventing and handling sexual violence among students. The results of research indicate that @hopehelpsnet first emerged as a provider of sexual violence response and prevention services in various universities in Indonesia after the formation of HopeHelps at Universitas Indonesia. @hopehelpsnet manages content by paying attention to the victim's perspective and trying to educate and mobilize its followers. @hopehelpsnet facilitates its followers by providing complaint services, holding digital discussion rooms, and holding campaigns on the issue of sexual violence. Followers of @hopehelpsnet also said that their knowledge increased after following the @hopehelpsnet account and considered sexual violence an important issue to pay attention to.
Pengaruh Kredibilitas Brand Ambassador terhadap Minat Beli Cessa Natural Essential Oil Roll On Rd. Funny Mustikasari Elita; Ira Mirawati; Muhammad Fauzan Chaidir
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.350

Abstract

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.
Co-Authors Agus Setiaman Amiira Mazaya Atwar Bajari Azka Surya Putra Ardiansyah Britania Angela Ibrani Dadang Sugiana Duddy Zein Engkus Kuswarno Eni Maryani Karina Rizqi Abelinda Mochamad Hafizh Nurhasan Muhammad Fauzan Chaidir Putri Trulline Rahma Dinti, Novianne Rd. Funny Mustikasari Elita Sekar Kinanthi Prastika Yuliani Dewi Risanti Sunarya