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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal TAM (Technology Acceptance Model) Jurnal ULTIMA Accounting International Journal of Supply Chain Management JISIP: Jurnal Ilmu Sosial dan Pendidikan Ultima Management : Jurnal Ilmu Manajemen Syntax Idea Jurnal Ilmiah Edunomika (JIE) Journal of Research in Business, Economics, and Education Open Access Indonesia Journal of Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Open Access Indonesia Journal of Social Sciences Indonesian Journal of Multidisciplinary Science JURNAL MUARA PENDIDIKAN Journal of Business Studies and Management Review Eduvest - Journal of Universal Studies International Research Journal of Business Studies Jurnal TAM (Technology Acceptance Model)
Dewi Tamara
Magister Manajemen BINUS Business School, Universitas Bina Nusantara, Jl. Hang Lekir I No. 6, Senayan, Kebayoran Baru, Jakarta Selatan, DKI Jakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Investment Factors in Bitcoin based on UTAUT: Indonesian Investor Tamara, Dewi; Maharani, Anita
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 8, No. 1, March 2024
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v8i1.1-22

Abstract

Bitcoin gained significant popularity starting in 2017, when the price soared from around $1,000 at the beginning year to nearly $20,000 in December. The aim of this research to analyze the factors of investment in bitcoin in Indonesia. The population of the study is individual who invest in Bitcoin. The sample is purposive with 140 valid respondentsfrom social media bitcoin group. The research used quantitative with online survey, distributed during September to November 2022.The survey was analysed using Structural Equation Modelling with Smart PLS. This study found that the facilitating conditions, compatibility, trust, power prestige, and retention time positively influence the investing intention in Bitcoin. Moreover, Awareness does not have significant effect on investment intention. Gender does not moderate the facilitating conditions, awareness, compatibility, trust, power prestige, and retention time with intention to invest in Bitcoin. It implies that the provider should pay attention more on facilitating conditions, compatibility, and retention time of the Bitcoin investment in their platform.
SOCIAL MEDIA USAGE AND INTENTION TO INVEST IN SECURITIES CROWDFUNDING IN INDONESIA Widjaja, Michaelia; Ciawi, Felix; Sekarsari, Dewi; Tamara, Dewi
Ultimaccounting Jurnal Ilmu Akuntansi Vol 16 No 1 (2024): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v16i1.3500

Abstract

Abstract— Securities Crowdfunding (SCF) has the potential to grow in Indonesia as it is an alternative investment with calculated risks and consistent returns. However, there is a paucity of research predicting the investment intention of SCF, adding social media usage for informativeness and socializing to investigate further its effect on the intention to invest in SCF by utilizing the Theory of Planned Behavior (TPB). We conducted an online survey to collect the primary data from 200 respondents with financial knowledge and applied the PLS-SEM approach to further test the proposed hypothesis. The results suggest that social media usage for informativeness and socializing contributes to individuals’ perceived behavior control and subjective norms toward the intention to invest in SCF, respectively. This study proved that social media usage for socializing could influence in developing attitude of SCF investing intent. On the contrary, social media for informativeness negatively impacts the attitude toward the intention to invest in SCF. Hence, SCF platforms need to adjust strategies for leveraging social media to increase intention on SCF investment. Understanding these connections is crucial in comprehending how social media impacts financial decision-making processes for potential investors, particularly in the realm of SCF. Keywords: Securities Crowdfunding; Investment Intention; TPB; Social Media Usage; Socializing; Informativeness.
Artificial Intelligence for a Better Employee Engagement Sari, Ria Emilia; Min, Siu; Purwoko, Hiskia; Furinto, Asnan; Tamara, Dewi
International Research Journal of Business Studies Vol. 13 No. 2 (2020): August-November 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.13.2.173-188

Abstract

Employee engagement is the positive attitude of each employee towards the business and the value of the organization. This research aims to see whether the use of AI-based technology, tools, and software can help management detect intangible things such as employee engagement level and provide clues as to what factors influence it and how management can improve it. This research is a qualitative approach. We interviewed the management and selected employees to determine employee engagement at SML before and after implementing the AI-based application. The interview results compared with the results obtained from the application for six months (Feb - July 2020). The study was conducted on all SML employees, amounting to 39 people. This research has shown that the use of AIbased software can significantly help management, not only to find out the status of each employee’s level of involvement but also to anticipate their attitudes and behaviors through predictive indicators. Thus, the company can proactively retain key employees. This research provides new and practical insights and opportunities for company owners and leaders to utilize technology to detect something that is naturally quite difficult because it requires specific knowledge and experience.
SERVICE QUALITY ACCEPTANCE ON LOW COST CARRIER Reza Soraya; Dary Wira Mahadika; Dewi Tamara; Gerry Rizki Sanjaya
Jurnal TAM (Technology Acceptance Model) Vol 14, No 1 (2023): Jurnal TAM (Technology Acceptance Model)
Publisher : LPPM STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v14i1.1415

Abstract

Perceived service quality is the foundation for comprehending transportation needs, as it influences consumers' selection of the numerous types of services that are continuously evolving. A company's success is determined by its ability to please its clients. This study's objective is to examine the influence of Electronic Word of Mouth (E-WOM) and Perceived Service Quality from Low-Cost Carrier on Brand Image, Customer Satisfaction, and Loyalty. Explanatory research employing a quantitative methodology will be used by the author for this study. This study used a non-probability sampling strategy with a purposive sampling method, meaning the selection of samples is not random but rather based on specified criteria, notably prior experience with LCC (Low-Cost Carrier) or low-cost airlines. Using an adapted SERVQUAL scale, 249 participants who were domestic travelers from Indonesia were contacted.  SmartPLS 3 utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the research data. Perceived service quality was a significant predictor of customer satisfaction (β = 0.877, p = 0.000), corporate image (β = 0.607, p = 0.000), and customer loyalty (β = 0.456, p = 0.000), as indicated by the results. EWOM will increase consumer loyalty to low-cost carriers (β = 0.182, p = 0.028). On the basis of these results, LCCs should develop future strategic plans that significantly emphasize the enhancement of service quality metrics
Factors Influencing Gen Z’s Green Product Purchase Behavior Fadhilah, Nisrina Nur; Zahara, Lale Mega; Januar, Iko Dharma; Tamara, Dewi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51320

Abstract

This research examines the increasing awareness and adoption of green products among Gen Z consumers in Indonesia, particularly in Jakarta. Understanding their purchasing behaviors towards green products is crucial in promoting environmentally friendly consumption in emerging markets. Despite the growing interest, it remains unclear whether Indonesian Gen Z is actively shifting their purchases toward green products. This study aims to address this gap by exploring the factors influencing their green purchase behavior. This research specifically investigates the influences on green purchasing decisions among Indonesian Gen Z, a demographic that has not been extensively studied in previous literature regarding green purchase behavior. Data was collected through a self-administered online survey involving 335 respondents. The research employed Partial Least Squares Structural Equation Modeling (PLS- SEM) to analyze the relationships between perceived behavioral control (PBC), subjective norms (SN), green attitude (GA), green branding (GB), perceived environmental responsibility (PER), green packaging (GP), and purchase intention (PI). The findings reveal that green attitude, green packaging, and purchase intention significantly and positively impact green purchase behavior among Gen Z consumers. The study concludes that fostering positive green attitudes and enhancing brand image can significantly encourage green consumption among Indonesian Gen Z. Marketers and policymakers should prioritize these aspects to promote green purchase behavior effectively. This study makes theoretical contributions, as the mentioned literature represents key variables that ultimately lead to green purchase behavior.
Exploring Consumer Behavior in Coffee Shops: How Store Atmosphere and Sustainability Marketing Affect Purchase Intentions Through Perceived Value Dirgandana, Ghaqa; Tamara, Dewi
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5398

Abstract

Recent years, academic and practical attention toward store atmospherics has grown, driven by its consideraable impact on consumer behavior. Simultaneously, sustainability has emerged as a prominent topic across various industries, including the culinary sector. This study investigates how store atmosphere and sustainable marketing practices affect consumer purchase intention, emphasizing the mediating role of perceived value—specifically in the context of coffee shop consumption behavior in Indonesia. Data were collected via an online survey targeting frequent local coffee shop visitors, yielding 200 respondents through convenience sampling. The study utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique for analysis, with SmartPLS 3.0 software serving as the primary analytical tool. The dependent variable is purchase intention, while the independent variables comprise store atmosphere and sustainability marketing, with perceived value functioning as an intermediary factor in the model. The results indicate, first, that a significant and positive effect is exerted by store atmosphere on consumers’ purchase intention. Second, sustainability marketing does not demonstrate a direct and statiscally notable influence on consumers' buying decisions. Finally, Perceived value serves as a crucial intermediary in the linkage between store atmospherics, sustainability marketing, and purchase intention within Indonesian coffee shops.
SUPPORTING CHRONIC DISEASE MANAGEMENT WITH TELEMEDICINE: AN EXAMINATION THROUGH TECHNOLOGY ACCEPTANCE MODEL Listiani, Ade Irma; Lontoh, Eugene; Novalinda, Ruth Christine; Tamara, Dewi; Furinto, Asnan
ULTIMA Management Vol 16 No 1 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i1.3460

Abstract

Abstract - This research was conducted to explore how telemedicine can assist people with chronic illnesses by examining the relationship between healthcare needs, social influence, and healthcare access by employing the Technology Acceptance Model (TAM). The study was conducted across 144 participants with varying healthcare needs and social backgrounds. The findings revealed that healthcare needs had a significant and positive impact on the perceived usefulness of telemedicine. Social influence was identified as a key factor that positively affected both the perceived usefulness and ease of use of telemedicine. Moreover, the overall acceptance of telemedicine among people with chronic illnesses was positively influenced by perceived usefulness and ease of use. The healthcare access that would influence the acceptance of telemedicine did not have a significant moderating effect on the acceptance of telemedicine as initially hypothesized. The study's conclusions provide useful information for healthcare professionals, policymakers, and health tech businesses. This helps to enhance telemedicine adoption and develop effective implementation strategies among those who manage chronic diseases. Keywords: Chronic Diseases; Healthcare Access; Healthcare Needs; Technology Acceptance; Technology Acceptance Model; Telemedicine
THE DRIVING FACTORS FOR INVESMENT IN STOCK RETAIL INVESTORS DURING PANDEMIC COVID-19 IN INDONESIA Tamara, Dewi; Prasetyo, Bayu; Saputra, Dimas Agung; Sofyan, Sofyan
Ultimaccounting Jurnal Ilmu Akuntansi Vol 15 No 1 (2023): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v15i1.3163

Abstract

Abstract - The covid-19 pandemic during 2020-2021 drove the economic uncertainty and stock retail investment in Indonesia. However, the stock retail transaction increased significantly during pandemic. The paper investigates the determinant factors of stock retail investor behaviour. Pandemic Covid-19 made people work from home and stay at home. Work from home with long hours at the computer made people interested in investing in the stock market. A high number of investors led by phenomenon referred to as herding by certain individuals or groups that are tempting to joint invest came from influencers or public figures. This study combines Theory Planned Behavior (TPB) and Technology Acceptance Model (TAM) to uncover the decision investment from retail investors. The novelty of the research is herding behavior as an antecedent of the decision. Online survey method is distributed through social media, email, and personal messages. The study is able to collect 116 respondents. The data will be analyzed using PLS – SEM. The research found that planned behavior does not significantly affect the investment behavior, while variables from TAM do significantly affect the investment decision. The study concludes that variables from TAM influenced the investment decision. The limitation is the herding behavior does not influence investor decision in stock market. The implication of the research is that retail investors are still interested in investing in stock. Technology indeed is an enabler for the stock trading process, although it seems investors prefer offline processes. Keywords: Retail Investors; Attitude towards Behavior; Behavioral Control; Ease of Use of Digital Platforms; Herding Behaviour
SOCIAL MEDIA USAGE AND INTENTION TO INVEST IN SECURITIES CROWDFUNDING IN INDONESIA Widjaja, Michaelia; Ciawi, Felix; Sekarsari, Dewi; Tamara, Dewi
Ultimaccounting Jurnal Ilmu Akuntansi Vol 16 No 1 (2024): Ultima Accounting : Jurnal Ilmu Akuntansi 
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/akuntansi.v16i1.3500

Abstract

Abstract” Securities Crowdfunding (SCF) has the potential to grow in Indonesia as it is an alternative investment with calculated risks and consistent returns. However, there is a paucity of research predicting the investment intention of SCF, adding social media usage for informativeness and socializing to investigate further its effect on the intention to invest in SCF by utilizing the Theory of Planned Behavior (TPB). We conducted an online survey to collect the primary data from 200 respondents with financial knowledge and applied the PLS-SEM approach to further test the proposed hypothesis. The results suggest that social media usage for informativeness and socializing contributes to individuals' perceived behavior control and subjective norms toward the intention to invest in SCF, respectively. This study proved that social media usage for socializing could influence in developing attitude of SCF investing intent. On the contrary, social media for informativeness negatively impacts the attitude toward the intention to invest in SCF. Hence, SCF platforms need to adjust strategies for leveraging social media to increase intention on SCF investment. Understanding these connections is crucial in comprehending how social media impacts financial decision-making processes for potential investors, particularly in the realm of SCF. Keywords: Securities Crowdfunding; Investment Intention; TPB; Social Media Usage; Socializing; Informativeness.
Usage Analysis of Mobile Payment System to Consumer Continuance Intention in Jabodetabek Ankadhitra, Alif; Christiandy, Christiandy; Tamara, Dewi
Indonesian Journal of Multidisciplinary Science Vol. 2 No. 12 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v2i12.669

Abstract

This research aims to study the continuous intention of mobile payment usage using the Technology Acceptance Model (TAM) theory with the extended model using perceived trust and subjective norms. A survey conducted through 25 questions questionnaire using a 5-point Likert scale with a total of 158 respondents was obtained by multiplying indicators by 6, with SEM-PLS method using SmartPLS 4.0. The analysis shows that perceived satisfaction significantly affects continuance intention to use mobile. The effect of subjective norms on continuance intention to use mobile payment is significant, and perceived ease of use and perceived usefulness have shown a positive relationship to perceived satisfaction. The perceived trust does not significantly affect the continuance intention to use mobile payment. In the previous study, continuance usage of mobile payment is conducted in South Africa, which is a gap in people's finances. The main limitation of this research is the limited data and a very diverse profile of respondents, which may have needed to be more fairly represented in this study. These results suggest that the mobile payment service provider effectively improves customer satisfaction. Gaining more trust in many aspects to make customers use mobile payment continuously. Perceived satisfaction has a positive relationship to keep the continuance intention to use mobile payment systems.
Co-Authors Aditya Cahyo Nugroho Afkar, Elvia Anita Maharani Ankadhitra, Alif Arimbi Mersi Ashuri Ashuri Asnan Furinto Augusta, Helena Bayu Prasetyo Bayu Prasetyo, Bayu Benny Jhonson Carmen , Michelle Catherine Widjaja Christiandy, Christiandy Ciawi, Felix Dary Wira Mahadika Denny I. Ardiansyah Dimas Agung Saputra Dimas Agung Saputra Dimas Ivan Dirgandana, Ghaqa Fadhilah, Nisrina Nur Fellia Elista Ferdyansyah, M. Syaf Furinto, Asnan Gerry Rizki Sanjaya Hanifa, Tsabita Heriyati , Lidiya Hudaya, Sabilul Irawan Irawan Irma Noviana Januar, Iko Dharma Khalid, Miqsyal Listiani, Ade Irma Lontoh, Eugene Mersi, Arimbi Min, Siu Min, Siu Mulianita, Deniza Nadia Heraini Novalinda, Ruth Christine Nurkholis, Akhmad Odos, Fransiska Andriyani Priadin, Dik Purwoko, Hiskia Purwoko, Hiskia Qolbirokhim, Lutfi Rafly, Rudy Reza Soraya Rike Andriani Rudy Rafly Sarah Yassar Sari, Ria Emilia Sari, Ria Emilia Satria Katon Bagaskara Sekarsari, Dewi Simon, Iman Ulung Sofyan Sofyan Sofyan Sofyan Suhardi, Hardi Sulhadi Sulhadi Syamsi, Rusi Widjaja, Michaelia Wijaya, Chandra Setya Zahara, Lale Mega