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All Journal Jurnal Manajemen dan Bisnis Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abadimas Gorontalo Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC)
M. Denu Poyo
Universitas Bandar Lampung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Journal : CONVERSE Journal Communication Science

 1 
Communication Strategy in Building Corporate Image (a Case Study on PT KAI Divre IV Tanjungkarang) Ulfa, Wardah; Hernawan, Wawan; Poyo, M Denu
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4702

Abstract

This study aims to analyze the communication strategies implemented by PT KAI Divre IV Tanjungkarang in building a positive corporate image. The research uses a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The findings show that PT KAI employs external strategies via Instagram @siger.railway, mass media, and safety campaigns, while internal strategies include officer training and inter-departmental coordination. The research is analyzed using Weber’s Social Action Theory and Blumer’s Symbolic Interactionism, revealing that the company’s communication acts are rational, symbolic, and consistent in building public trust.
Co-Authors Alwan, Sheryl Amalia, Nurfat Andala Rama Putra Barusman Andre Farquar Barusman Appin Purisky Redaputri Apriyanti, Sela Armita Sahrul Aulia Rahmawati Azura, Tabitha Rahma Budhi Waskito Cahyani, Hani Regita Dahlia Andini Desma Silvira Destiana, Destiana Effendi, Nicholas Fanny Maharani Fitriandini, Ragil Hanindyalaila Pienrasmi Hendri Dunan Kesuma, Mulia Teja Khujaji, Afie Khotimil Lukmanul Hakim Muhammad Hafizh Westtian Muhammad Ihza Bani Naufal Hafizhoh Noning Verawati Oktaviani, Anisa Putri Pramesti, Irenia Gita Sahri, Dilla Revira Sendy Prilia Eka Nanda Setiawan, Adrian Pujangga Talenta, Kiara Gramarechika Tina Miniawati Barusman Ulfa, Wardah Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar