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All Journal Jurnal Manajemen dan Bisnis Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abadimas Gorontalo Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC)
M. Denu Poyo
Universitas Bandar Lampung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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Public Relations Strategy Of PT Pertamina Geothermal Energy Area Ulubelu In Improving Image Through Media Activities : (Public Relations Strategy Research Center of PT Pertamina Geothermal Energy Area Ulubelu, Tanggamus Lampung) Destiana, Destiana; M Denu Poyo
International Journal of Education, Vocational and Social Science Vol. 2 No. 03 (2023): August, International Journal of Education, vocational and Social Science (IJE
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v2i03.409

Abstract

PT Pertamina Geothermal Energy Area Ulubelu as a state-owned company engaged in geothermal has the responsibility for the publication in order to show the company's development in front of the public and also to enhance the company's image itself which is realized through the company's Public Relations strategy. This study aims to determine the Public Relations Strategy of PT Pertamina Geothermal in carrying out Media Activities as a form of responsibility while enhancing the company's image. This type of research is descriptive qualitative, to describe in depth and detail the object of research. The results showed that the Public Relations of PT Pertamina Geothermal Energy Area Ulubelu was published through the official website, brochures, mass media, and social media.
The Influence of the Instagram Account @TUBABAARTFESTIVAL on the Brand Awareness of Tubaba Art Festival Muhammad Hafizh Westtian; Hanindyalaila Pienrasmi; M. Denu Poyo
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2026

Abstract

This study aims to analyze whether the Instagram account @tubabaartfestival influences the enhancement of brand awareness for the Tubaba Art Festival in West Tulang Bawang. Brand awareness is a critical factor in attracting public attention to art events. The research employs a quantitative approach with 100 respondents drawn from the account’s followers. Data were collected via a closed ended questionnaire designed to measure respondents’ perceptions and knowledge of the festival. SPSS 25 was used to analyze the data and test the significance of the influence. The findings show that the @tubabaartfestival account has a positive and significant effect on increasing brand awareness of the Tubaba Art Festival. A simple linear regression yielded a significance value of 0.000 (<0.05) and a coefficient of determination of 0.865, indicating that 86.5% of the variance in brand awareness can be explained by the Instagram account. Consequently, the study concludes that social media, particularly Instagram, plays a vital role in building brand awareness for events and can serve as an effective promotional strategy for future arts and cultural activities.
Pengaruh Konten Digital Terhadap Keputusan Pembelian Skintific Pada Anggota Genbi Provinsi Lampung Oktaviani, Anisa Putri; Poyo, M. Denu; Waskito, Budhi
Jurnal Cyber PR Vol 5, No 1 (2025)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v5i1.5543

Abstract

Penelitian ini mengkaji pengaruh konten digital terhadap keputusan pembelian produk kecantikan Skintific di kalangan anggota GenBI di Provinsi Lampung. Seiring dengan semakin dominannya interaksi konsumen melalui platform digital, penelitian ini bertujuan untuk mengeksplorasi bagaimana konten yang disebarkan melalui Instagram dan TikTok, khususnya materi edukasi dan informatif, memengaruhi perilaku pembelian konsumen muda. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 182 anggota GenBI aktif melalui kuesioner terstruktur. Analisis menggunakan regresi linier sederhana untuk menilai hubungan antara paparan konten digital dan keputusan pembelian. Hasil penelitian menunjukkan korelasi yang signifikan dan positif, yang menunjukkan bahwa konten yang persuasif, menarik secara visual, dan relevan secara signifikan meningkatkan minat dan mendorong tindakan pembelian. Temuan ini mendukung model AIDA (Attention, Interest, Desire, Action) dan menyoroti peran penting media digital dalam komunikasi pemasaran modern. Penelitian ini berkontribusi pada ilmu komunikasi dengan menekankan bagaimana konten yang disesuaikan dapat mengubah perilaku konsumen dalam industri kecantikan, khususnya di kalangan Generasi Z. Penelitian ini menyimpulkan bahwa konten digital berkualitas tinggi merupakan faktor strategis dalam memengaruhi keputusan pembelian, sehingga penting bagi merek untuk mengoptimalkan strategi keterlibatan media sosial mereka.
Visual Communication in Opening Bumper Break Motion Graphic Design (Case Study at the International Conference on Safe Communities Event at Mahardhika Creative) Muhammad Ihza Bani; M Denu Poyo; Hanindyalaila Pienrasmi
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4280

Abstract

This research discusses the visual communication involved in the International Conference on Safe Communities event at Mahardhika Creative. The problem raised in this research is how to visual communication in the Motion Graphic Opening Bumper Break (OBB) at the International Conference on Safe Communities at Mahardhika Creative. This research was conducted to find out more about the relationship and role of visual communication in the design of opening bumper break Motion Graphic. This research was conducted using a qualitative approach method. By using this approach, we are able to describe and describe the phenomena that occurred among Mahardhika Creative employees at the International Conference on Safe Communities event. This research was conducted in February 2025. Data collection was carried out by observation and interviews with informants who met the requirements for this research. The results that will be obtained in this research are the event background, the function of Motion Graphic and the opening bumper break in an event
Pengaruh Live Shopee Terhadap Doom Spending Anggota Karang Taruna Kelurahan Gunung Terang Bandar Lampung Sahri, Dilla Revira; Poyo, M. Denu; Waskito, Budhi
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8565

Abstract

This study aims to measure the influence of Shopee's Live feature on Doom Spending behavior among members of the Karang Taruna in Gunung Terang Village, Bandar Lampung. The phenomenon of Doom Spending, which refers to impulsive shopping behavior triggered by stress or economic uncertainty, is increasingly prevalent among younger generations, particularly Gen Z and millennials. This research employs a quantitative approach using a survey method, where data is collected through questionnaires distributed to 60 Karang Taruna members. Data analysis is conducted using simple linear regression to examine the relationship between Shopee Live and Doom Spending. The findings are expected to provide a deeper understanding of how direct interactions in Shopee Live influence impulsive purchasing decisions and offer recommendations to mitigate the negative impacts of Doom Spending behavior.
ANALISIS SOCIAL RETURN ON INVESTMENT PADA KELOMPOK TANI HARAPAN MAJU LAMPUNG SELATAN Dunan, Hendri; Narundana, Vonny Tiara; Poyo, Denu
Jurnal Manajemen dan Bisnis Vol 13, No 2 (2023): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v13i2.4268

Abstract

Hakikat perusahaan dalam menjalankan bisnis adalah untuk mencari keuntungan, maka bila perusahaan membuat program tanggung jawab sosial (Corporate Social Responsiblility) seharusnya dimaknai sebagai wujud investasi sosial perusahaan. Sebagai sebuah inisiasi dalam pendekatan pelaksanaan program CSR yang berangkat dari aspek ekonomi. Rasio Sosial Return on Investment (SROI) sudah cukup besar menghasilkan dampak sosial. Tantangan berikutnya yang sangat penting untuk dilakukan oleh PT. PLN dan stakeholder lainnya adalah menjaga keberlanjutan dan kualitas dari Program PLN peduli. Tujuan penelitian ini adalah untuk mengetahui rasio hasil perhitungan SROI Program PLN Peduli pada Kelompok Tani Harapan Maju, Desa Bumi Jaya, Kecamatan Candipura, Kabupaten Lampung Selatan. Penelitian ini adalah jenis penelitian deskriptif kualitatif yang merupakan metode untuk mengeksplorasi dan memahami makna yang bagi sejumlah individu atau sekelompok orang dianggap berasal dari masalah sosial atau kemanusiaan. Berdasarkan penelitian dapat diketahui bahwa besarnya dampak yang dihasilkan dari program PLN Peduli adalah sebesar 1,68:1 yang artinya setiap Rp.1 yang diinvestasikan dalam program PLN Peduli pada Kelompok Tani Harapan Maju, Desa Bumi Jaya, Kecamatan Candipura, Kabupaten Lampung Selatan menghasilkan dampak sosial sebesar Rp 1,68 menurut perhitungan SROI.
The Influence of Transcendental Communication on the Tahlilan Tradition at Nurul Huda Mosque Bandar Lampung Khujaji, Afie Khotimil; Poyo, M. Denu; Waskito , Budhi
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 3 (2025): August : Momentum Matrix: International Journal of Communication, Tourism, and
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i3.407

Abstract

This study aims to examine the influence of transcendental communication on the practice of the tahlilan tradition among the congregation of Nurul Huda Mosque in Bandar Lampung. Transcendental communication, defined as spiritual interaction between individuals and the divine, is seen as a key factor in shaping religious behavior and sustaining traditional religious rituals within the community. The research employs a quantitative approach using survey methods with 60 respondents selected through total sampling. Data were collected using a structured questionnaire that had passed validity and reliability tests, and analyzed using linear regression through IBM SPSS Statistics 25. The results indicate that transcendental communication significantly influences the tahlilan tradition, with a significance value of 0.004 (< 0.05) and a positive regression coefficient of 0.350. These findings suggest that the stronger the transcendental communication experienced by individuals, the greater their belief in and participation in the tahlilan tradition. Furthermore, the study confirms that the research data meet the classical assumptions of normality and homoscedasticity. In conclusion, transcendental communication plays a substantial role in reinforcing collective religious traditions and spiritual continuity within local Muslim communities. This research contributes to a broader understanding of how spiritual dimensions influence the preservation of Islamic cultural-religious practices in a contemporary setting.
Existentialist Feminism in Barbie Movie (John Fiske Semiotics Study) Pienrasmi, Hanindyalaila; Amalia, Nurfat; Verawati, Noning; Poyo, M. Denu
Al Huwiyah: Journal of Woman and Children Studies Vol. 4 No. 2 (2024): Al Huwiyah: Journal of Woman and Children Studies
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/jwcs.v4i2.25746

Abstract

Abstract Existentialist feminism highlights the importance of individual freedom and personal responsibility, and emphasizes women’s struggle in the domestic sphere. The Barbie film is the subject of this research because it can depict and educate about issues of gender equality and feminism to the audience, especially young girls, with strong characters and stories, and has become a symbol that has grown with society. This research aims to understand the ideas of existentialist feminism that are represented and visualized in the Barbie film according to John Fiske's semiotic analysis. The analysis found that this film shows the values of existentialist feminism primarily through aspects of costume, narrative, appearance, conflict, behavior, and music in certain scenes. The most frequently appearing value is supporting women's freedom in constructing themselves.Keywords: Feminism Film Barbie , Women.   AbstrakFeminisme eksistensialis menyoroti pentingnya kebebasan individu dan tanggung jawab pribadi, serta menekankan perjuangan perempuan dalam ranah domestik. Film Barbie menjadi objek penelitian ini karena mampu menggambarkan dan mengedukasi tentang isu-isu kesetaraan gender dan feminisme kepada penonton, terutama anak-anak perempuan, dengan karakter dan cerita yang kuat serta menjadi simbol yang telah tumbuh bersama masyarakat. Penelitian ini bertujuan untuk mengetahui ide feminisme eksistensialis yang di representasikan dan divisualisasikan dalam film Barbie menurut analisis semiotika John Fiske. Hasil analisis menemukan bahwa film ini menunjukkan nilai feminisme eksistensialis terutama melalui aspek kostum, narasi, penampilan, konflik, perilaku, dan musik dalam adegan-adegan tertentu. Nilai yang paling sering muncul adalah mendukung kebebasan perempuan dalam mengkonstruksi dirinya sendiri.Keywords: Feminisme, Film Barbie, Perempuan.
The Role Of Teacher and Student Interpersonal Communication in Developing Awareness of Gadget Use: A Case Study at State Elementary School 2 Perumnas Way Kandis Cahyani, Hani Regita; Hernawan, Wawan; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4595

Abstract

This study aims to determine and analyze the role of interpersonal communication between teachers and students in fostering awareness of gadget use at SD Negeri 2 Perumnas Way Kandis. Interpersonal communication is considered a key factor in shaping student behavior, particularly regarding the wise use of technology in the school environment. Teachers, as key figures in the school environment, have a significant responsibility in conveying values ​​and information regarding the positive and negative impacts of gadget use. The method used was a qualitative approach with a case study design. Data collection techniques included observation, in-depth interviews, and documentation. The informants in this study consisted of 15 individuals, including teachers, sixth-grade students, and parents, selected using purposive sampling and snowball sampling techniques. Data validity was tested through source triangulation to ensure the accuracy and reliability of the information. The results showed that teachers' interpersonal communication, which encompasses openness, empathy, support, equality, and a positive attitude, proved effective in raising students' awareness regarding gadget use. Teachers who are able to create two-way communication, provide open dialogue, and demonstrate empathy, are able to foster students' understanding and wise attitudes regarding gadget use. Furthermore, collaboration between teachers and parents also strengthens the implementation of gadget use rules both at school and at home. Consistent and educational communication makes students more aware of the time, content, and purpose of gadget use. This research confirms that good interpersonal communication between teachers and students is a crucial foundation for character education and digital literacy from an early age.
Communication Strategy in Building Corporate Image (a Case Study on PT KAI Divre IV Tanjungkarang) Ulfa, Wardah; Hernawan, Wawan; Poyo, M Denu
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4702

Abstract

This study aims to analyze the communication strategies implemented by PT KAI Divre IV Tanjungkarang in building a positive corporate image. The research uses a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The findings show that PT KAI employs external strategies via Instagram @siger.railway, mass media, and safety campaigns, while internal strategies include officer training and inter-departmental coordination. The research is analyzed using Weber’s Social Action Theory and Blumer’s Symbolic Interactionism, revealing that the company’s communication acts are rational, symbolic, and consistent in building public trust.
Co-Authors Alwan, Sheryl Amalia, Nurfat Andala Rama Putra Barusman Andre Farquar Barusman Appin Purisky Redaputri Apriyanti, Sela Armita Sahrul Aulia Rahmawati Azura, Tabitha Rahma Budhi Waskito Cahyani, Hani Regita Dahlia Andini Desma Silvira Destiana, Destiana Dupa, Arya Ndaya Effendi, Nicholas Fanny Maharani Fitriandini, Ragil Hanindyalaila Pienrasmi Hendri Dunan Kesuma, Mulia Teja Khujaji, Afie Khotimil Lukmanul Hakim Muhammad Hafizh Westtian Muhammad Ihza Bani Naufal Hafizhoh Noning Verawati Oktaviani, Anisa Putri Oktaviony, Rini Pramesti, Irenia Gita Sahri, Dilla Revira Sendy Prilia Eka Nanda Setiawan, Adrian Pujangga Talenta, Kiara Gramarechika Tina Miniawati Barusman Ulfa, Wardah Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar