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All Journal Jurnal Manajemen dan Bisnis Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abadimas Gorontalo Al Huwiyah: Journal of Woman and Children Studies Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC)
M. Denu Poyo
Program Studi Ilmu Komunikasi Universitas Bandar Lampung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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ANALYSIS OF PORTALLNEWS.ID BRANDING COMMUNICATION IN BUILDING A BRAND IMAGE Apriyanti, Sela; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2497

Abstract

In running a company, a good image or brand is needed so that consumers use the company's services and products. Branding communication is one way for companies to influence consumers to use the company's products or services, even though news portal companies are no exception. The focus of this research is how the new online news portal company builds a good brand or corporate image so that it can be known by the public, especially in Bandar Lampung. The approach in this study uses a qualitative descriptive approach to produce depth on how to build a brand image on an online news portal that has not been formed for a long time. as well as conducting observations, and documentation. The results of this study describe how the portalnews.id company tries to brand their online news portal where the results are in accordance with the basis of this research to build company branding, where the four things are Research, Action Plan, Communication, and Evaluation.
Co-Authors Amalia, Nurfat Andala Rama Putra Barusman, Andala Rama Andre Farquar Barusman Appin Purisky Redaputri Apriyanti, Sela Armita Sahrul Aulia Rahmawati Azura, Tabitha Rahma Budhi Waskito Cahyani, Hani Regita Dahlia Andini Desma Silvira Fanny Maharani Fitriandini, Ragil Hanindyalaila Pienrasmi Hendri Dunan Kesuma, Mulia Teja Khujaji, Afie Khotimil Lukmanul Hakim Muhammad Hafizh Westtian Noning Verawati Oktaviani, Anisa Putri Pramesti, Irenia Gita Sahri, Dilla Revira Sendy Prilia Eka Nanda Tina Miniawati Barusman Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar