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All Journal Jurnal Manajemen dan Bisnis Professional : Jurnal Komunikasi dan Administrasi Publik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Abadimas Gorontalo Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Al Huwiyah: Journal of Woman and Children Studies Jurnal Cyber PR Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Pengabdian UMKM INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Journal of Public Relations and Digital Communication (JPRDC)
M. Denu Poyo
Universitas Bandar Lampung
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The Influence of Tailor Communication Style and Clarity of Instagram Content @jahitkebaya_bdl on Customer Loyalty Azura, Tabitha Rahma; Waskito, Budhi; Poyo, M. Denu
Interaction Communication Studies Journal Vol. 2 No. 2 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i2.4739

Abstract

This study aims to analyze the influence of tailor communication style and Instagram content clarity on customer loyalty toward the @jahitkebaya_bdl account. Instagram has become a primary platform for digital marketing strategies, especially for small and medium enterprises like @jahitkebaya_bdl. In maintaining and increasing customer loyalty, two key factors examined in this research are the way tailors communicate with customers and the clarity of information conveyed through digital content on Instagram. This research employs a quantitative approach using a survey method through questionnaires distributed to Instagram followers of @jahitkebaya_bdl who have used its services more than twice. Data analysis is conducted using multiple linear regression to assess the relationship between the independent variables (communication style and content clarity) and the dependent variable (customer loyalty). The findings indicate that the tailor’s communication style significantly affects customer loyalty, particularly in terms of responsiveness, discussion ability, and professionalism. Content clarity on Instagram also plays a crucial role, as engaging visuals, easily understandable information, and transparency in pricing and ordering procedures enhance customer attachment to the brand. These findings contribute to digital marketing communication strategies, particularly in enhancing customer loyalty through optimized direct interactions and informative social media content.
The Role Of Citizen Journalism In Strengthening Journalistic On The @Lampuung Instagram Account Fanny Maharani; Noning Verawati; M. Denu Poyo
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2147

Abstract

This study aims to analyze the role of citizen journalism in strengthening journalistic practices on the Instagram account @lampuung. Citizen journalism allows the public to actively participate in the collection, dissemination, and verification of information. The @lampuung account, as an example of a social media platform applying the concept of citizen journalism, serves as a channel for distributing information involving direct contributions from the public, such as photos, videos, and narrative reports on various issues. This study uses a qualitative approach with a case study method, collecting data through in- depth interviews with citizen journalists who contribute to @lampuung. The results of the study indicates that citizen journalism on the @lampuung account enhances journalistic practices through three key contributions : accelerating the dissemination of local information, enriching the diversity of perspectives in reporting, and increasing public engagement in the information sharing process. In addition, the role of admin is crucial in maintaining the credibility and validity of the content through layered verification processes. Despite challenges such as low media literacy, technical limitations, and the risk of spreading hoaxes, @lampuung has managed to effectively manage public participation, creating a participatory, adaptive, and responsible digital information ecosystem. This research contributes to the understanding of how social media particularly Instagram can serve as a collaborative space between the public and the media in strengthening local journalistic practices in the era of new media.
Analisis Komunikasi antara Penjual dan Pembeli Menggunakan Fitur Direct Message pada Media Sosial Instagram: Studi pada Akun Instagram @seafood_brother_lpg Desma Silvira; M. Denu Poyo; Budhi Waskito
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1399

Abstract

This study aims to analyze the interpersonal communication process between sellers and buyers through the Direct Message (DM) feature on the Instagram account @seafood_brother_lpg and to understand the symbolic meanings created within the interaction. This research applied a descriptive qualitative method by collecting data through interviews, observation, and documentation.The results show that interpersonal communication through DM occurs in a two-way, interactive, responsive, and personal manner. The communication process takes place in several stages: opening, exchanging information, negotiation, and closing messages. It uses casual language, friendly greetings, emoticons, and Voice Notes, which not only facilitate transactions but also build emotional closeness and customer loyalty.Symbolic meanings are reflected through emoticons, Voice Notes, and warm greetings, representing familiarity, attention, and emotional closeness between the seller and customer. The Direct Message feature has proven effective in simplifying the ordering process, delivering information, handling complaints, and maintaining good relationships in online business.
Representation Of Toxic Positivity In Clash Of Champions Shows On The Ruangguru Youtube Channel (Case Study at SMA Negeri 1 Tumijajar) Armita Sahrul; Wawan Hernawan; M. Denu Poyo
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2204

Abstract

This study aims to analyze the representation of toxic positivity in the Clash of Champions broadcast on the Ruangguru YouTube Channel (Case Study at SMA Negeri 1 Tumijajar). The research method used was qualitative with a descriptive approach. Data were collected through interviews, observations, and documentation with students at SMA Negeri 1 Tumijajar. The data were analyzed using qualitative descriptive analysis. The results show a representation of toxic positivity. According to students of SMA Negeri 1 Tumijajar, the message that appears in the Clash of Champions broadcast on the Ruangguru YouTube channel is manifested through a narrative that emphasizes the importance of always thinking positively, not giving up, and continuing to fight without a balanced depiction of emotional realities such as sadness, failure, or fatigue. The broadcast tends to simplify the process of achieving success, as if it only requires passion and motivation, without considering social, psychological, or economic obstacles. The meaning contained behind the narrative and visuals of the broadcast Clash of Champions represents toxic positivity in the form of pressure to always appear strong, cheerful, and never give up under any circumstances. According to some students, these messages can be uplifting, but can also be burdensome when under pressure, because they feel they are not allowed to show vulnerability or failure. The consistent visuals of success and happiness reinforce the construct that negative emotions are a form of weakness that must be avoided. The responses of students at SMA Negeri 1 Tumijajar to the representation of toxic positivity in the Clash of Champions show varied. Some students accepted the motivational messages as constructive (dominant-hegemonic), others interpreted them critically (negotiated), and still others felt the messages actually created emotional pressure (oppositional)
Hyperreality Phenomenon in Virtual Roleplay Games (Case Study on The Seasons Group) Alwan, Sheryl; Pienrasmi, Hanindyalaila; Poyo, Denu
Interaction Communication Studies Journal Vol. 2 No. 3 (2025): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v2i3.4933

Abstract

The development of digital technology today has brought forth various new forms of entertainment that not only function as a means of relaxation, but also create alternative social spaces for their users. One form of digital entertainment that has become increasingly popular among young people is virtual roleplay. This activity involves roleplaying in a digital environment designed to closely resemble everyday reality, whether in terms of appearance, interaction, or social dynamics. The phenomenon of roleplay becomes even more intriguing because player involvement is not limited to entertainment alone, but also extends to the formation of identity, social relations, and even influences emotional life in the real world. This indicates that virtual spaces no longer merely serve as reflections of reality, but have transformed into alternative worlds that significantly shape how individuals perceive themselves and others. Based on this background, this study aims to examine the phenomenon of hyperreality experienced by members of the roleplay group The Seasons. Jean Baudrillard’s theory of simulacra and hyperreality is employed as the main analytical framework to explain how digital representations can transform into realities that are perceived as more authentic and meaningful than reality itself. To achieve this objective, a qualitative approach was applied with data collected through semi-structured interviews conducted both online and offline, direct observation of player activities, and documentation related to their interactions within the roleplay world as well as outside the game. The research subjects consist of group administrators as key informants, group members who are actively involved and exhibit signs of hyperreality as primary informants, and family or friends in the real world who serve as supporting informants. The collected data was analyzed through the stages of data reduction, data presentation, and conclusion drawing in order to obtain an in-depth understanding of the phenomenon under study. The findings indicate that the roleplay world within The Seasons group has reached the stage of the Third Order of Simulacra as explained by Jean Baudrillard. At this stage, representations no longer refer to real-world reality, but instead create a new reality that is fully lived by the players. The conclusion of this study emphasizes that roleplay is not merely a digital game, but has evolved into a genuine social space in which hyperreality fully operates in shaping identity construction, communication, and interpersonal relations. Thus, this research contributes academically to the understanding of digital simulation phenomena and enriches the study of the relevance of Baudrillard’s theory of simulacra and hyperreality to contemporary digital cultural practices.
Analisis Perilaku Self-Presentation Peserta Blind Date pada Lampung Blind Date Kesuma, Mulia Teja; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 4 (2025): EduTIK : Agustus 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/sd06h611

Abstract

Blind date telah hadir di Indonesia sejak Desember 2023 dan mengalami peningkatan pendaftar yang pesat, termasuk di wilayah Lampung yang menyelenggarakan acara pertama pada Februari 2024 dengan hampir 100 pasangan peserta. Fenomena blind date di era digital ini melibatkan proses pertemuan dengan menyembunyikan identitas asli dan membangun citra diri baru (self-presentation) melalui teknologi. Namun, blind date juga memiliki risiko seperti kriminalitas dan pemerasan karena pertemuan dilakukan antara orang yang tidak saling mengenal secara langsung. Penelitian ini bertujuan untuk memahami perilaku self-presentation yang digunakan oleh peserta blind date. Metode yang digunakan adalah kualitatif untuk menggali wawasan mendalam mengenai cara peserta melakukan ekspresi diri dalam konteks kencan langsung. Hasil penelitian menunjukkan bahwa peserta cenderung menampilkan citra diri yang ideal dan positif melalui penampilan fisik, bahasa verbal, ekspresi wajah, serta pengaturan topik pembicaraan untuk menciptakan kesan pertama yang baik. Perilaku self-presentation peserta lebih dominan berada pada front stage, di mana mereka secara sadar menampilkan diri untuk membangun identitas sosial yang menarik dan diterima oleh pasangan baru. Indikator seperti ingratiation, self-promotion, dan exemplification menjadi strategi utama dalam penyajian diri. Penelitian ini memberikan wawasan tentang bagaimana peserta membentuk citra diri dalam konteks kencan buta, sekaligus menegaskan pentingnya pengelolaan impresi dalam interaksi sosial berbasis teknologi.
Komunikasi Interpersonal Guru dan Murid (Studi Kasus Murid Tunarungu dan Tunawicara di SLB Pelita Kasih) Pramesti, Irenia Gita; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 4 (2025): EduTIK : Agustus 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/wp843336

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya komunikasi interpersonal dalam pengembangan kemampuan interaksi sosial siswa tunarungu dan tunawicara di lingkungan pendidikan khusus. SLB Pelita Kasih di Bandar Lampung dipilih sebagai lokasi penelitian karena memiliki layanan pendidikan dan terapi bagi anak berkebutuhan khusus, serta menunjukkan komitmen terhadap pendidikan inklusif. Tujuan penelitian ini adalah untuk mengetahui lebih dalam bagaimana komunikasi interpersonal antara guru dan murid di SLB tersebut dapat mendukung perkembangan interaksi sosial siswa tunarungu dan tunawicara. Penelitian ini menggunakan metode kualitatif dengan pendekatan positivis, melalui teknik observasi, wawancara, dan studi dokumen terhadap kepala sekolah, guru, siswa, dan orang tua. Hasil penelitian menunjukkan bahwa komunikasi interpersonal di SLB Pelita Kasih menggunakan media verbal dan nonverbal seperti tulisan, ejaan, serta bahasa tubuh dan isyarat. Guru menerapkan pendekatan yang mencakup keterbukaan, empati, dukungan, sikap positif, dan kesetaraan. Komunikasi ini terbukti mampu meningkatkan kontak sosial langsung siswa di lingkungan sekolah, meskipun tantangan tetap ada dalam memperluas interaksi sosial di luar sekolah. Hambatan komunikasi meliputi hambatan proses, fisik, semantik, dan psikososial. Penelitian ini menyimpulkan bahwa komunikasi interpersonal yang efektif sangat penting bagi perkembangan sosial siswa tunarungu, namun masih terbatas dalam cakupan dan konteks. Oleh karena itu, disarankan adanya penelitian lanjutan dengan metode campuran atau longitudinal, serta penerapan teori yang relevan. Praktik pendidikan juga perlu diarahkan pada pelatihan guru, integrasi siswa, dan penggunaan teknologi pendukung untuk menciptakan lingkungan belajar yang inklusif dan komunikatif.
PUBLIC PERCEPTION OF TELUK BETUNG SELATAN IN THE DEVELOPMENT OF CHINATOWN IN TELUK BETUNG SELATAN Effendi, Nicholas; Pienrasmi, Hanindyalaila; Poyo, M Denu
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 6, No 3 (2025): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v6i3.7537

Abstract

This study explores public perceptions of the Chinatown development in Teluk Betung Selatan, which has generated a range of responses, including both support and opposition. Perception in communication refers to the absorption of information through the senses, influenced by external stimuli, and can result in either positive or negative attitudes toward a given situation. In this context, community perceptions are shaped by the extent of their involvement, access to information, and experience of the development’s impact either directly or indirectly. This research employs a qualitative approach, using data collection techniques such as in-depth interviews with informants from various backgrounds, direct field observation to capture the ongoing social dynamics, and documentation of relevant records and literature to strengthen the empirical data. Data validity is ensured through source triangulation, which aims to confirm the accuracy, consistency, and credibility of information obtained from multiple sources. The collected data is analyzed through data reduction, data presentation, and conclusion drawing to provide a comprehensive picture of community perceptions.The findings indicate that the Chinatown development is perceived by some community members as an opportunity to boost the local economy, promote tourism, and revitalize the Teluk Betung Selatan area, which was previously considered underdeveloped. However, the study also reveals concerns among parts of the community regarding the potential loss of local identity due to the dominance of external cultural symbols that lack inclusive narratives. Additionally, the public highlighted the limited community involvement in the planning and decision-making processes, creating the impression that the project was executed in a top-down manner. This has contributed to negative perceptions of the development. These findings emphasize the importance of transparent communication, active community participation, and efforts to balance the preservation of local identity with urban development.
ANALYSIS OF PORTALLNEWS.ID BRANDING COMMUNICATION IN BUILDING A BRAND IMAGE Apriyanti, Sela; Pienrasmi, Hanindyalaila; Poyo, M. Denu
Journal of Public Relations and Digital Communication (JPRDC) Vol 1, No 01 (2023): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v1i01.2497

Abstract

In running a company, a good image or brand is needed so that consumers use the company's services and products. Branding communication is one way for companies to influence consumers to use the company's products or services, even though news portal companies are no exception. The focus of this research is how the new online news portal company builds a good brand or corporate image so that it can be known by the public, especially in Bandar Lampung. The approach in this study uses a qualitative descriptive approach to produce depth on how to build a brand image on an online news portal that has not been formed for a long time. as well as conducting observations, and documentation. The results of this study describe how the portalnews.id company tries to brand their online news portal where the results are in accordance with the basis of this research to build company branding, where the four things are Research, Action Plan, Communication, and Evaluation.
Children's Communication BehaviorDue To Gadget Dependence (Case Study in the Tanjung Raya Permai Housing Complex, RT 07, Pematang Wangi Village, Bandar Lampung) Naufal Hafizhoh; Wawan Hernawan; Muhammad Denu Poyo
International Journal of Education, Vocational and Social Science Vol. 5 No. 01 (2026): International Journal of Education, Vocational and Social Science( IJVESS)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v5i01.2893

Abstract

This study aims to explore the communication behavior of children who are dependent on gadgets, specifically within the community of Tanjung Raya Permai Housing Complex in Bandar Lampung. The background of this research stems from the increasing use of digital devices among children, which is believed to affect their social interactions and interpersonal communication patterns. Using a qualitative approach with a case study method, the data will be collected through observations, in-depth interviews with children, parents, and as well as relevant documentation. The focus is to understand how gadget usage may influence the way children express themselves, interact with others, and build relationships in both family and social settings. The study also seeks to provide input for developing healthier communication patterns between children and their environment in the digital era.
Co-Authors Alwan, Sheryl Amalia, Nurfat Andala Rama Putra Barusman Andre Farquar Barusman Appin Purisky Redaputri Apriyanti, Sela Armita Sahrul Aulia Rahmawati Azura, Tabitha Rahma Budhi Waskito Cahyani, Hani Regita Dahlia Andini Desma Silvira Destiana, Destiana Dupa, Arya Ndaya Effendi, Nicholas Fanny Maharani Fitriandini, Ragil Hanindyalaila Pienrasmi Hendri Dunan Kesuma, Mulia Teja Khujaji, Afie Khotimil Lukmanul Hakim Muhammad Hafizh Westtian Muhammad Ihza Bani Naufal Hafizhoh Noning Verawati Oktaviani, Anisa Putri Oktaviony, Rini Pramesti, Irenia Gita Sahri, Dilla Revira Sendy Prilia Eka Nanda Setiawan, Adrian Pujangga Talenta, Kiara Gramarechika Tina Miniawati Barusman Ulfa, Wardah Vonny Tiara Narundana Wawan Hernawan Wawan Hernawan William Djunizar