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All Journal Jurnal Manajemen dan Organisasi Proceedings of KNASTIK Jurnal JSIKA The International Journal of Accounting and Business Society JPM17: Jurnal Pengabdian Masyarakat Seminar Nasional Informatika (SEMNASIF) Media Mahardhika Surya Abdimas Jurnal Ilmiah Akuntansi Manajemen Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Jurnal Ekonomi Manajemen Sistem Informasi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi Universitas Dinamika MDP Student Conference El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Journal of Ekonomics, Finance, and Management Studies
Haryanto Tanuwijaya
Universitas Dinamika, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan dan Dampaknya Terhadap Pembelian Ulang Di Outlook Barbershop Devy Eleonora J.C.J; Tanuwijaya, Haryanto; Sri Suhandiah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i2.3673

Abstract

Kualitas pelayanan yang berpengaruh signifikan pada kepuasan pelanggan, akan berakibat pada pembelian ulang terhadap perusahaan. Pernyataan tersebut sangat terkait antara kepuasan pelanggan dan kualitas pelayanan, yang dimana kualitas pelayanan juga berakibat pada pembelian ulang oleh pelanggan pada perusahaan. Peneliti mempunyai tujuan bahwa penelitian ini ditujukan untuk mengetahui hasil kualitas pelayanan yang diberikan Outlook Barbershop berpengaruh signifikan terhadap kepuasan pelanggan dan memberikan dampak pembelian ulang pada Outlook Barbershop. Metode analisis untuk menganalisis data-data penelitian ini menggunakan analisis deskriptif. Dalam penelitian ini terdapat sejumlah 28 indikator dengan sampel minimal berjumlah 140 responden. Kesimpulan dari penelitian ini adalah kualitas pelayanan berpengaruh secara signifikan dan positif terhadap kepuasan pelanggan dan memberi dampak signifikan pada pembelian ulang pelanggan di Outlook Barbershop.
Analisis Pengaruh Brand Image, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Printer Canon di Surabaya Ayisyah Nirvananda Hidayat; Tanuwijaya, Haryanto; Suhandiah, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9567

Abstract

This research looks at Canon printer sales in Surabaya through the prism of price, product quality, and brand perception. The study used a quantitative methodology to gather primary data from 112 Canon printer users who were selected through purposive sampling. Using a five-point Likert scale, sixteen indicators were assessed and analyzed in SmartPLS using PLS SEM. “ Reliability, discriminant validity, and convergent validity tests confirmed that all constructs met the criteria (outer loading > 0.70; AVE > 0.50; CR > 0.70).  Product quality (β = 0.261; p = 0.007), brand image (β = 0.359; p = 0.003), and price (β = 0.293; p = 0.005)” all positively and significantly impact purchase decisions, with brand image accounting for 61.5 % of the variation (R² = 0.615).  All three predictors are categorized as moderate contributors (f² ≈ 0.10-0.17) according to the effect size study.  These results suggest that in order to increase sales in Surabaya's printer market, Canon needs to work on improving its brand image, adding more features to its products, and keeping pricing low.
Pengaruh Inovasi Produk, Brand Image, Harga dan Sertifikasi Halal Terhadap Keputusan Pembelian Keripik Kulit Kebab Misscrip di Surabaya Fitriyah, Sa'adatul; Tanuwijaya, Haryanto; Suhandiah, Sri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.9568

Abstract

The purpose of this study is to examine how consumer decisions to buy Misscrip brand kebab skin chips in Surabaya are influenced by price, halal certification, brand image, and product innovation.  Using a quantitative methodology, the study gathers data via an online survey.  There are 114 respondents in the sample who are above 17 and live in Surabaya.  A five-point Likert scale was employed in the survey to gauge respondents' opinions.  With the aid of SmartPLS software 4.1.0.9, data analysis was carried out using Partial Least Squares Structural Equation Modeling (PLS-SEM).  The study found that the four independent factors—price, halal certification, brand image, and product innovation—had a significant and favorable impact on consumers' decisions to buy.  Brand image is the factor that influences purchases the most out of all of these.  This research suggests that strengthening product innovation, developing a favorable brand image, setting competitive prices, and ensuring that products have halal certification are all crucial to making MSME products like Misscrip more competitive.
Model Konseptual Pengaruh Influencer, Promosi, dan Persepsi Gaya pada Keputusan Pembelian Generasi Z Haryanto Tanuwijaya; Vina Dwi Yanti
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15451

Abstract

This This study aims to develop a conceptual model to explain the influence of influencers, digital promotion, and style perception on Generation Z’s purchase decisions in the fashion industry. The scope of the research focuses on purchasing behavior of sweetwear fashion products, which are trend-based and shaped by the digital ecosystem. This study employs a quantitative approach with an explanatory design through the development of a conceptual model based on a synthesis of recent literature. The model integrates external factors, namely influencers and digital promotion, with an internal factor, namely style perception. The findings indicate that influencers act as social reference sources that build trust, digital promotion increases exposure and perceived value, while style perception strengthens the alignment between products and Generation Z’s self-identity. The study concludes that Generation Z’s purchase decisions are multidimensional and influenced by the interaction of social, digital, and symbolic factors, making this conceptual model relevant as a foundation for future empirical research.
Co-Authors A. B. Tjandrarini Achmad Arrosyidi Achmad Yanu Aliffianto Affandy, Yanuar Affandy, Yanuar Agus Dwi Churniawan Agus Dwi Churniawan, Agus Dwi Ahmad Faiz Zavier Akbar, Naufal Alif Syahlawal Alwi Assegaff Amaliyah, Malina Andreas Catur Pamungkas Andriyanto, Rifchi Annisa Destiara Yaner Arifin Puji Widodo Arifin, Agus Zainul Arizky Vebby Widardo Assegaff, Alwi Assegaff, Alwi Atmajaya, Riyadi Ayisyah Nirvananda Hidayat Ayuningtyas Ayuningtyas Berlita Tri Cahyaningasri Bilqish Nadia Revinggar Cahya, Muhammad Muzamil indra Cahyaningasri, Berlita Tri Cahyaningasri, Berlita Tri Cale, Wolnough Candraningrat, Candraningrat Cendrakasih, Titis Cendrakasih, Titis Chintyarani putri Ratnaningtyas Citra Indah Kurnia Danastri Rasmona Windriya Devy Eleonora J.C.J Dewi, Gusti Ayu Eka Candra Dewi, Gusti Ayu Eka Candra Diah, Meita Eny Kusumaning Diah, Meita Eny Kusumaning Dio Ichwandoko Moritian Donny Bustan Fauzi Donny Kurniawan Edo Yonatan Koentjoro Erika Veri Pratikna Erma Dwi Fendriawati Erwin Sutomo Esti Vidia Pangesti Eva Rusdiana Dewi Fauzi, Donny Bustan Fauzi, Donny Bustan febrian abindra rakhman Fine Ermana Finh Yutta Dhipiya Finna Puspitasari Firmansyah, Rizki Vahri Fitriyah, Luluk Fitriyah, Luluk Fitriyah, Sa'adatul Galih Ariadhi Pranata Gusti Ayu Eka Candra Dewi Handoko, Januaryoputra Setyo Hardman Budiardjo, Hardman Haribowo, Dony Haribowo, Dony Henry Bambang Setyawan I Putu Narario Sastra Ignatius Adrian Mastan Isnainul Amanda Perwirasari Januar Wibowo Julianto Lemantara Kisworo, Angen Yudho Lauw Wulandari Luluk Fitriyah M. J. Dewiyani Sunarto Malina Amaliyah Martinus Heri Anggara Putra Meita Eny Kusumaning Diah Merliana Halim Mirza Maulana, Yoppy Mirza Maulana, Yoppy Mochammad Arifin Mochammad Arifin Much. Rahmad Hidayat Muhammad Yasin Nainggolan, Christine Dewi Naufal Alif Syahlawal Akbar Nur Fatimatuz Zuhroh Nurqolbi, Ramadian Nurqolbi, Ramadian Oktaviani Pamungkas, Andreas Catur Pamungkas, Andreas Catur Panca Rahardianto Panca Rahardiyanto Pangesti, Esti Vidia Pangesti, Esti Vidia Pantjawati Sudarmaningtyas Perwirasari, Isnainul Amanda Perwirasari, Isnainul Amanda Pratikna, Erika Veri Puspitasari, Finna Putra, Martinus Heri Anggara Putra, Martinus Heri Anggara Rahardjo, Cefa Rahardjo, Cefa Rahman, Alfian Noor Rahmawati, Endra rakhman, febrian abindra Ramadian Nurqolbi Ratnaningtyas, Chintyarani putri Ratnaningtyas, Chintyarani putri Rendy Maharddhika Retno Ayu P.W Rifchi Andriyanto Rima Izzul Millah Sastra, I Putu Narario Sastra, I Putu Narario Sejati, Dewangga Putra Sri Suhandiah Suhariyanto, Dedy Suhariyanto, Dedy Sukma Prayogi Tegar Heru Susilo Tegar Heru Susilo Tjandrarini, Tjandrarini Tony Soebijono Tony Soebijono Tri Sagirani Tutut Wurijanto Vina Dwi Yanti Vivine Nurcahyawati Wahyu Pramita Wibowo, Onky Prima Widardo, Arizky Vebby Widardo, Arizky Vebby Wulandari, Sri Hariani Eko Yanuar Affandy Yoppy Mirza Maulana Yoppy Mirza Maulana Yose Purnawan Yudha, Bayu Okta Anggara Yudha, Bayu Okta Anggara Yuditya Primatondhano Yundari, Yundari Zuhroh, Nur Fatimatuz Zuhroh, Nur Fatimatuz